Customer Loyalty Cards Encourage Customers to Return Back

by Grace Miller |

Customer Loyalty Cards Encourage Customers to Return Back

Customer Loyalty Cards

Visit any coffee shop or a book store, and they will offer you customer loyalty cards at the checkout as a souvenir gift. They label it as a token of appreciation for visiting the store or chain, of course, but they are a very important piece of the puzzle in the marketing strategy. Your wallet … Read more

Launching a Loyalty Program and Measuring its Success

launching a loyalty program

There is no argument over this – Acquiring customers is good, but retaining customers is better. A popular statistic says increasing customer retention by 5% can boost profits by up to 90%. This little piece of statistic has shifted the focus of the brands on retaining existing customers. The Pareto principle is applicable everywhere, and … Read more

Myths About Loyalty Programs and Why They Should be Ignored

myths about loyalty programs

Gartner predicts that 80% of your future revenues will come from 20% of your existing customer base. So, basically, it means, a few loyal customers bring more revenue than a heap of new ones and you must invest and show high perceived value to your existing customers in order to keep them.  Experiential loyalty programs … Read more

Annex Cloud Has United with Worldpay to Streamline Earning Loyalty Rewards

Earning Loyalty Rewards

Annex Cloud is pleased to announce an exciting new strategic partnership with Worldpay from FIS (NYSE: FIS) the global leader in payment processing. Worldpay is a leading payments technology company with unique capability to power global Omni-commerce, processing 75 billion transactions annually around the globe. With an integrated technology platform, Worldpay offers a comprehensive suite of products and services … Read more

Mitigate Customer Churn and Grow with Loyalty

mitigate customer churn

Let’s face it, customer churn is very costly and adds more pressure to sales to help close the gap. So, in order for the business to continue to grow, sales must not only hit operating plan growth numbers, they also need to account for lower revenue caused by customer churn and find a way to … Read more

Customer Acquisition Gets the Headlines But Retention Pays the Bills


Multiple research studies have shown that existing customers are your most critical asset for your business especially in difficult economic times when leads are hard to come by. However, it is also important to recognize that customer acquisition plays a significant role in growing your business. They are both important but how do you know … Read more

Social Media as a Strategy for Customer Retention and Engagement

Social Media as a strategy

According to a research from Loyalty 360, more than 27% of businesses included in a recent poll said that social media marketing has been the most effective channel for customer retention.  Importance of loyalty cannot be overlooked and hence a customer loyalty and retention strategy is important because it helps you reach your long term … Read more

Make Customer Gratitude Part of Your Brand DNA

customer gratitude

“Take the time to appreciate what you have, before it becomes what you had.” – Tommy Wyatt When it comes to improving customer retention, your brand should be intentional about making your customers feel appreciated. There’s a reason why almost 68% of customer retention loss happens when dissatisfied customers feel nobody cares for them. Demonstrating … Read more

How to Connect with Customers During an Economic Downturn

Connect with Customers during an economic downturn

Since the double dip recession of 2008/2012, many companies are finding themselves in troubled waters yet again. No two economic downturns are alike and hence it is important to understand the changing consumption patterns of your customers and fine-tune your engagement strategies accordingly. Against this crisis backdrop, most  brands, retailers and manufacturers are rigorously searching … Read more

How to Emotionally Engage, Nurture, and Retain your Customers during a Crisis

How to Emotionally Engage, Nurture, and Retain your Customers during a Crisis

This is the third article in our series focusing on the importance of customer loyalty and retention during an economic crisis. Our first article spoke about enhancing your tactics to increase your customer retention rates, which you can read here. Our second post addressed the need for ongoing customer communication and interaction.   One of the … Read more

5 Leading Refer-a-Friend Programs Today


Which sales channels have you found to drive sales for your brand? While of course we love the use of social media for conversions, refer-a-friend is still such a reliable and useful channel to optimize among your marketing strategy. Referral marketing is the best way to expand your marketing team without having to go through … Read more

White Paper: Emotional Loyalty in 2019

emotional loyalty white paper

We all know how the traditional rewards program model, right? A customer buys something and the retailer offers incentives like loyalty points or additional products. This is known as the transactional, or rational model of customer loyalty. Though it’s a very successful strategy, it really only considers consumers who are loyal for the reason of … Read more

6 Easy Ways to Promote Your Referral Marketing Program

referral marketing program

According to The Word of Mouth Marketing Association, there are approximately 2.4 billion brand-related conversations each day in the United States, a breeding ground for referral marketing. Not to mention the fact that 83% of consumers say they trust recommendations from people they know (Nielsen). In layman’s terms, recommendations are the highest source of trust, … Read more

Let’s Talk Referral Marketing with Al Lalani

Referral Marketing

  In this episode of Let’s Talk, our Chief Strategist Al Lalani speaks with us about best practices in referral marketing. Did you know that 7 out of 10 Americans seek opinions from their peers prior to making a purchase? Or that 49% of people say friends and family are their top source for brand … Read more

7 Steps to Referral Marketing Success

referral marketing

In this age of information overload, 82% of customers are making purchase decisions based on recommendations from their friends and family. While brands and retailers have many different ways of earning these recommendations, many are finding the benefits of referral marketing by tapping into their customers’ networks. By offering customers incentives for referring your brand … Read more

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