The Most Successful Referral Program Examples
by Bistriti Poddar | May 10, 2021 | Customer Engagement, Omni-Channel, Referral Marketing

A referral program is a well planned, strategic way of involving loyal customers into brand advocacy, by rewarding every customer through incentives like discounts, subscriptions who makes a referral. Also known as the “Word Of Mouth” marketing, successful referral program help building a positive brand image and help promote trust-based marketing. A study shows 9 out of 10 customers trust Read more...

How a Referral Tracking Software Can Improve Campaign Effectiveness
by Natasha Ambavle | May 9, 2021 | Advocate Marketing, Referral Marketing

Trust is the central principle of all human relationships and even transactions; this is why brands always seek to build a relationship with their customer based upon the fundamentals of trust. Every marketing strategy and brand loyalty program is designed to build faith. It is also the primary reason for the success of referral marketing. Referral marketing leverages the power Read more…

Boost Customer Acquisition by Having the Best Referral Program in Place
by Bistriti Poddar | April 28, 2021 | Customer Engagement, Referral Marketing

More often than not, businesses focus their efforts on acquiring new customers instead of investing in a referral program to drive repeat business and a steady stream of referrals. Word of mouth is a determining factor for 20-50% of purchasing decisions. B2B companies with referrals have a 70% higher conversion rate, and record 69% faster close time on sales. People Read more...

Increase Customer Lifetime Value with Customer Retention Marketing

Retention in marketing is the need of the hour for every brand that wants long term profitability. Did you know that repeat customers spend 33% more than new customers? Retention in marketing focuses on getting repeat customers to engage and do higher value purchases with your brand. Retention is the new growth strategy because it’s cheaper than acquisition. It’s almost Read more...

Customer Engagement Strategies in 2021
by Natasha Ambavle | March 30, 2021 | Customer Engagement, customer journey, Customer Loyalty, Referral Marketing

For any business to grow and flourish, it requires constant and unwavering support from its customers.  A one-time purchase isn’t enough to create a strong brand following, let alone continue in the market for a long time. To create a strong  brand identity and ensure maximum customer retention, brands need to engage with their customers consistently and build a strong Read more…

Why It’s Imperative to Combine Engagement & Loyalty—From Browser to Advocate

Building loyal customers who are advocates for your brand will continue to grow your company’s bottom line for years. The key is to use your loyalty program to engage and inspire your customers to share their experiences across your ecosystem and in social media. Read through the journey below for the proof points you can’t ignore.   Browsers will become buyers through: Read more…