The Most Remarkable Referral Incentive Ideas in 2021
by Bistriti Poddar | June 22, 2021 | Customer Engagement, Referral Marketing, Sharing and Referrals

Perks and pay-offs are a great way to motivate loyal customers into sending more referrals, be it a free month of subscription, discounts, or gifting any item of value and importance. Referral incentives are a proven way to give customers a reason to share brand love and refer more people in their inner circle. A report by LinkedIn says, 84% Read more...

How Referral Reward Programs Can Drive Engagement and Foster Growth
by Natasha Ambavle | June 8, 2021 | Referral Marketing, Reward Card Programs, Reward Programs

If you are unclear about the scope and success rate of referral programs, here’s a fun fact – 88% of Americans say they would prefer to be incentivized or rewarded for sharing their product recommendations on their social media as well as to their family and friends. Purchase decisions are based on many factors, such as product quality, service, and Read more…

Customer Referrals – Strategic Advantages and Application
by Natasha Ambavle | May 18, 2021 | Advocate Marketing, Referral Marketing

How often have you purchased something that your peers and family strongly recommended? Chances are that you have purchased such products, and quite often as well.  More often than you think, brands and companies rely on the patronage of their loyal customers to acquire new customers and expand the brand’s reach. This is precisely what Customer Referrals are. Referral marketing is a Read more…

The Most Successful Referral Program Examples
by Bistriti Poddar | May 10, 2021 | Customer Engagement, Omni-Channel, Referral Marketing

A referral program is a well planned, strategic way of involving loyal customers into brand advocacy, by rewarding every customer through incentives like discounts, subscriptions who makes a referral. Also known as the “Word Of Mouth” marketing, successful referral program help building a positive brand image and help promote trust-based marketing. A study shows 9 out of 10 customers trust Read more...

How a Referral Tracking Software Can Improve Campaign Effectiveness
by Natasha Ambavle | May 9, 2021 | Advocate Marketing, Referral Marketing

Trust is the central principle of all human relationships and even transactions; this is why brands always seek to build a relationship with their customer based upon the fundamentals of trust. Every marketing strategy and brand loyalty program is designed to build faith. It is also the primary reason for the success of referral marketing. Referral marketing leverages the power Read more…

Boost Customer Acquisition by Having the Best Referral Program in Place
by Bistriti Poddar | April 28, 2021 | Customer Engagement, Referral Marketing

More often than not, businesses focus their efforts on acquiring new customers instead of investing in a referral program to drive repeat business and a steady stream of referrals. Word of mouth is a determining factor for 20-50% of purchasing decisions. B2B companies with referrals have a 70% higher conversion rate, and record 69% faster close time on sales. People Read more...