5 Leading Refer-a-Friend Programs Today
by Ashley Price | March 4, 2019 | Other, Referral Marketing

Which sales channels have you found to drive sales for your brand? While of course we love the use of social media for conversions, refer-a-friend is still such a reliable and useful channel to optimize among your marketing strategy. Referral marketing is the best way to expand your marketing team without having to go through a hiring process and costs Read more…

How to Choose the Right Customer Loyalty Solution
by Mark Stansbury | February 21, 2019 | Customer Loyalty, Omni-Channel, Other, Referral Marketing, User Generated Content

  It’s a daunting task. You read review after review, compare features, check pricing, customization, integrations, the list goes on… We get it, choosing a customer loyalty program is overwhelming! Does it bring your company real return? Does it configure to your unique business model? Can it integrate with your ecommerce platform? All of these are valid questions. That is Read more…

White Paper: Emotional Loyalty in 2019
by Mark Stansbury | January 17, 2019 | Customer Loyalty, Other, Referral Marketing, User Generated Content

  We all know how the traditional rewards program model, right? A customer buys something and the retailer offers incentives like loyalty points or additional products. This is known as the transactional, or rational model of customer loyalty. Though it’s a very successful strategy, it really only considers consumers who are loyal for the reason of logical transactions. It doesn’t Read more…

6 Easy Ways to Promote Your Referral Marketing Program
by Rachel Novosad | January 7, 2019 | Referral Marketing

According to The Word of Mouth Marketing Association, there are approximately 2.4 billion brand-related conversations each day in the United States, a breeding ground for referral marketing. Not to mention the fact that 83% of consumers say they trust recommendations from people they know (Nielsen). In layman’s terms, recommendations are the highest source of trust, making it a very important Read more…

Let’s Talk Referral Marketing with Al Lalani
by Mark Stansbury | November 7, 2018 | Referral Marketing

  In this episode of Let’s Talk, our Chief Strategist Al Lalani speaks with us about best practices in referral marketing. Did you know that 7 out of 10 Americans seek opinions from their peers prior to making a purchase? Or that 49% of people say friends and family are their top source for brand awareness? The fact remains, a Read more…

7 Steps to Referral Marketing Success
by Grace Miller | November 2, 2018 | Referral Marketing

In this age of information overload, 82% of customers are making purchase decisions based on recommendations from their friends and family. While brands and retailers have many different ways of earning these recommendations, many are finding the benefits of referral marketing by tapping into their customers’ networks. By offering customers incentives for referring your brand and products to their friends, Read more…