What are e-commerce referral programs- A Guide

E-commerce referral programs are specifically designed by brands for their existing customer base. This program incentivizes and rewards customers for sending out referrals to bring new leads to the business. Most loyalty programs focus on the retention of customers to increase a business’s profitability. E-commerce referral programs target both retention and acquisition as they incentivize existing customers to bring new Read more...

How to Build Long-lasting Direct Sales Relationships with Loyalty

The Direct Sellers Association (DSA) reports there were about 6.2 million Americans actively involved in direct sales or network marketing, at the end of 2020. Despite declining participation, the industry is still going strong with $40.1 billion in retail sales, 7.7 million direct sellers, and more than 41.6 million customers. Direct Sales Organizations Face Unique Challenges The Direct Sales industry Read more…

How Fashion Brands Can Turn Heads in a Crowded Market

Fashion brands are facing interesting times. The explosion of private-label brands and online marketplaces have made differentiation more important than ever. The phasing out of third-party cookies and fragmented customer data make it difficult to truly know customer preferences and deliver the personalized experiences today’s consumers crave. According to McKinsey, The State of Fashion 2021, fashion brands must optimize their Read more…

5 Best Tips to Leveraging a Customer Referral Program
by Deepak Nautiyal | July 30, 2021 | Customer Engagement, Customer Loyalty, Referral Marketing

Leveraging a well-designed customer referral program helps brands gain the competitive edge when it comes to attracting quality referrals through existing customers. However, simply having such a program in place is of no use if it is not efficient enough to churn out referrals to meet your set goals. In this blog post, we will learn how to set up Read more…

The Most Remarkable Referral Incentive Ideas in 2021
by Bistriti Poddar | June 22, 2021 | Customer Engagement, Referral Marketing, Sharing and Referrals

Perks and pay-offs are a great way to motivate loyal customers into sending more referrals, be it a free month of subscription, discounts, or gifting any item of value and importance. Referral incentives are a proven way to give customers a reason to share brand love and refer more people in their inner circle. A report by LinkedIn says, 84% Read more...

How Referral Reward Programs Can Drive Engagement and Foster Growth
by Natasha Ambavle | June 8, 2021 | Referral Marketing, Reward Card Programs, Reward Programs

If you are unclear about the scope and success rate of referral programs, here’s a fun fact – 88% of Americans say they would prefer to be incentivized or rewarded for sharing their product recommendations on their social media as well as to their family and friends. Purchase decisions are based on many factors, such as product quality, service, and Read more…