Launching a Loyalty Program and Measuring its Success

There is no argument over this – Acquiring customers is good, but retaining customers is better. A popular statistic says increasing customer retention by 5% can boost profits by up to 90%. This little piece of statistic has shifted the focus of the brands on retaining existing customers. The Pareto principle is applicable everywhere, and your most loyal customers can Read more…

Myths About Loyalty Programs and Why They Should be Ignored

Gartner predicts that 80% of your future revenues will come from 20% of your existing customer base. So, basically it means, a few loyal customers bring more revenue than a heap of new ones and you must invest and show high perceived value to your existing customers in order to keep them.  Experiential loyalty programs will play a critical role Read more...

Annex Cloud Has United with Worldpay to Streamline Earning Loyalty Rewards
by Rohan Ahire | September 18, 2020 | Customer Engagement, Customer Loyalty, eCommerce, Referral Marketing

Annex Cloud is pleased to announce an exciting new strategic partnership with Worldpay from FIS (NYSE: FIS) the global leader in payment processing. Worldpay is a leading payments technology company with unique capability to power global Omni-commerce, processing 75 billion transactions annually around the globe. With an integrated technology platform, Worldpay offers a comprehensive suite of products and services delivered globally through a single Read more…

Mitigate Customer Churn and Grow with Loyalty

Let’s face it, customer churn is very costly and adds more pressure to sales to help close the gap. So, in order for the business to continue to grow, sales must not only hit operating plan growth numbers, they also need to account for lower revenue caused by customer churn and find a way to close this gap as well. Read more...

Customer Acquisition Gets the Headlines But Retention Pays the Bills

Multiple research studies have shown that existing customers are your most critical asset for your business especially in difficult economic times when leads are hard to come by. However, it is also important to recognize that customer acquisition plays a significant role in growing your business. They are both important but how do you know the optimal time to invest Read more...

Social Media as a Strategy for Customer Retention and Engagement

According to a research from Loyalty 360, more than 27% of businesses included in a recent poll said that social media marketing has been the most effective channel for customer retention.  Importance of loyalty cannot be overlooked and hence a customer loyalty and retention strategy is important because it helps you reach your long term goals and increase your bottom line. Read more...