Annex Cloud Has United with Worldpay to Streamline Earning Loyalty Rewards
by Rohan Ahire | September 18, 2020 | Customer Engagement, Customer Loyalty, eCommerce, Referral Marketing

Annex Cloud is pleased to announce an exciting new strategic partnership with Worldpay from FIS the global leader in Payment processing. Worldpay from FIS (NYSE: FIS) is a leading payments technology company with the unique capability to power global Omni-commerce, processing 75 billion transactions annually around the globe. With an integrated technology platform, Worldpay offers a comprehensive suite of products and services, delivered globally Read more…

Mitigate Customer Churn and Grow with Loyalty

Let’s face it, customer churn is very costly and adds more pressure to sales to help close the gap. So, in order for the business to continue to grow, sales must not only hit operating plan growth numbers, they also need to account for lower revenue caused by customer churn and find a way to close this gap as well. Read more...

Customer Acquisition Gets the Headlines But Retention Pays the Bills

Multiple research studies have shown that existing customers are your most critical asset for your business especially in difficult economic times when leads are hard to come by. However, it is also important to recognize that customer acquisition plays a significant role in growing your business. They are both important but how do you know the optimal time to invest Read more...

Social Media as a Strategy for Customer Retention and Engagement

According to a research from Loyalty 360, more than 27% of businesses included in a recent poll said that social media marketing has been the most effective channel for customer retention.  Importance of loyalty cannot be overlooked and hence a customer loyalty and retention strategy is important because it helps you reach your long term goals and increase your bottom line. Read more...

Make Customer Gratitude Part of Your Brand DNA

“Take the time to appreciate what you have, before it becomes what you had.” – Tommy Wyatt When it comes to improving customer retention, your brand should be intentional about making your customers feel appreciated. There’s a reason why almost 68% of customer retention loss happens when dissatisfied customers feel nobody cares for them. Demonstrating gratitude not only strengthens your relationship Read more...

How to Connect with Customers During an Economic Downturn
by Bistriti Poddar | May 7, 2020 | Customer Engagement, eCommerce, Referral Marketing

Since the double dip recession of 2008/2012, many companies are finding themselves in troubled waters yet again. No two economic downturns are alike and hence it is important to understand the changing consumption patterns of your customers and fine-tune your engagement strategies accordingly. Against this crisis backdrop, most  brands, retailers and manufacturers are rigorously searching for some level of stability. Read more...