20 User Generated Content Marketing Statistics That Demonstrate Its Undeniable Power

In today’s digital age, your customers can become your best advocates through user-generated content marketing. The right user-generated content platform can help you utilize photos, videos, and other media from your customers to help your business thrive. Most consumers are happy to share a photo, give feedback or answer a few questions when provided with the right incentive. Building a Read more…

Is Your Customer Review Platform Driving Conversions with These Features?
by Grace Miller | June 15, 2018 | Ratings and Reviews, User Generated Content

A strong ratings and reviews platform can be an immeasurable asset. While many U.S. consumers have lost faith in traditional advertising, the importance of reviews has escalated, with Americans trusting peers almost as much as personal friends. Studies are showing that over 90% of Americans read customer reviews before making a purchase and 84% trust reviews as much as personal Read more…

How to Feature Community Generated Content in Your Emails
by Grace Miller | May 14, 2018 | Ratings and Reviews, User Generated Content

Modern technology coupled with the increasing influence of digital shoppers on the global marketplace has forced companies to get increasingly creative when it comes to advertising to their users. One such marketing innovation includes the commercial use of community generated content across a variety of marketing platforms, including emails. Community generated content, often referred to as user generated content or Read more…

The Hows and Whys of User Generated Content for Retail

User Generated Content (UGC) is one of the most highly successful marketing trends that has been adopted by brands in order to win customer attention. UGC answers the demand for fresh, honest content, while also helping retailers engage consumers on a more consistent basis. The concept of UGC for retailers is no different than it is for brands. UGC is Read more…

Ratings and Reviews Platforms for Large Brands and Retailers
by Grace Miller | April 27, 2018 | Ratings and Reviews, User Generated Content

Ratings and reviews are the lifeblood of your business. As you know, your customers’ feedback will determine whether you thrive in our connected and global economy or not. It has become routine for established brands to face new competition. Before globalization became the norm, your business could survive because of your authority and longevity.Now reviews can squash any fears of Read more…

5 Ways to Showcase Customer Reviews in Your Marketing
by Grace Miller | April 24, 2018 | Ratings and Reviews, User Generated Content

Customer reviews can make a significant impact on your business, with an impressive 63% of customers stating that they’re more likely to buy from a site that features reviews than one that doesn’t. Displaying ratings & reviews on your website and in promotional materials will also make your marketing more informative and credible.  You can feature customer feedback in your Read more…