Maximize Every Touchpoint in the Customer Journey

As a brand if you’re looking to increase your revenue and improve your bottom line, you need to start thinking like your customer and analyze every step of their journey with you. Customer experience (CX) consulting firm Walker declared that customer experience will overtake price and product quality as the key brand differentiator by 2020. To understand the customer journey, Read more...

Understanding Customers is Essential to Retaining Them

It’s very important to understand the motivation behind why customers choose a particular brand over others. Because if you get it right, not only will you sell more, you will retain your most valuable and profitable customers. Customer relationships are extremely valuable to your success. To create an ideal customer experience, understand what your existing customers and potential customers truly Read more...

Loyal Customers are Brand Advocates who must be Retained

“Victory in marketing does not happen when you sell something, but when you cultivate advocates for your brand”: Steven Knox, Proctor and Gamble In today’s intensely competitive world, there’s nothing more important than amazing and relentless customer advocacy and support. Putting a heavy focus on customer needs, engagement and interaction are all essential elements for turning customers into loyal brand advocates. Read more...

How to Emotionally Engage, Nurture, and Retain your Customers during a Crisis

This is the third article in our series focusing on the importance of customer loyalty and retention during an economic crisis. Our first article spoke about enhancing your tactics to increase your customer retention rates, which you can read here. Our second post addressed the need for ongoing customer communication and interaction.   One of the challenges facing companies during a recession Read more...

Push your reviews to Google Product Ratings with Annex Cloud
by Ashley Price | January 22, 2020 | Ratings and Reviews, User Generated Content

Annex Cloud recently received approval from Google and is now listed as a Product Ratings Aggregator within Google’s Product Reviews. Reviews have been a key strategy for years and now Google has created a way to syndicate website reviews and Google reviews. Why is this important? Brands, manufacturers and merchants know that potential customers are much more likely to make Read more...

How to Maximize Your User Generated Content Strategy

  Whether it’s photos of restaurant dishes or product reviews on Amazon; customers are evangelizing and advertising for brands all the time, for free. User generated content represents the innumerable ways in which a customer interacts with your brand. Implementing a strong user generated content strategy helps your company build credibility with existing and potential customers which translates to conversions. Read more…