Is Online Ecommerce Business Profitable?

An eCommerce business is a booming industry but it takes more than selecting a brand name to make it profitable, it all boils down to how much traffic you can generate to your site. In simple words, you must get buyers and have them purchase from your online store to make enough profits. As a brand marketer, you must consider Read more...

How User-Generated Content Empowers the e-Commerce Sphere

User-generated content plays an undeniable role when it comes to boosting revenue for e-commerce brands. However, the way in which this rich content should be utilized also holds high importance. This blog post will develop an overview of user-generated content and how it helps e-commerce brands gain on different fronts.   User-Generated Content Definition – An Introduction We must first understand Read more…

Grow your Business Substantially with an Effective UGC platform

UGC or User Generated Content marketing, is one of the most authentic, reliable and effective marketing strategies and entails content types like photos, reviews, or even Q&A. Choosing the right user-generated content platform can be the key to business success. A UGC platform can also be understood as a Software-as-a-service(Saas) product that helps aggregate & publish reliable, authentic & inspiring Read more...

Increase Customer Lifetime Value with Customer Retention Marketing

Retention in marketing is the need of the hour for every brand that wants long term profitability. Did you know that repeat customers spend 33% more than new customers? Retention in marketing focuses on getting repeat customers to engage and do higher value purchases with your brand. Retention is the new growth strategy because it’s cheaper than acquisition. It’s almost Read more...

Improve Customer Retention with Business Reward Programs

Don’t we all agree that it costs a lot more to acquire a customer (which is almost 25 times more expensive) than to retain them? The same is true for your relationship with B2B customers. Which means retaining your B2B customers is vital to the growth of your business. Hence business rewards programs are the need of the hour. Enhancing Read more...

Social eCommerce emerges as a Refreshing, Lucrative Breakthrough for Marketers

As shoppers continue to prefer online shopping, integrating social media with ecommerce is going to be one of the most powerful strategies for brands in 2021. Owing to Covid-19, the global social commerce market is expected to grow at a rate of 31.4%. Social ecommerce enables users to shop directly from social media. It is redefining the way people shop, Read more...