Reasons Online Reviews are Important for your Business

by Bistriti Poddar |

Reasons Online Reviews are Important for your Business

Online-Reviews-are-Important

Having easy access to online reviews has radically changed the way customers purchase online. No matter which industry you are in, it’s pivotal to have a positive online presence and it’s also a key part of branding. Customers are constantly reading online reviews to evaluate whether they want to buy a product or not. According … Read more

Is Online Ecommerce Business Profitable?

Is online ecommerce business profitable

An eCommerce business is a booming industry but it takes more than selecting a brand name to make it profitable, it all boils down to how much traffic you can generate to your site. In simple words, you must get buyers and have them purchase from your online store to make enough profits. As a … Read more

How User-Generated Content Empowers the e-Commerce Sphere

User-generated content plays an undeniable role when it comes to boosting revenue

User-generated content plays an undeniable role when it comes to boosting revenue for e-commerce brands. However, the way in which this rich content should be utilized also holds high importance. This blog post will develop an overview of user-generated content and how it helps e-commerce brands gain on different fronts. User-Generated Content Definition – An … Read more

Grow your Business Substantially with an Effective UGC platform

Effective UGC platform

UGC or User Generated Content marketing, is one of the most authentic, reliable and effective marketing strategies and entails content types like photos, reviews, or even Q&A. Choosing the right user-generated content platform can be the key to business success. A UGC platform can also be understood as a Software-as-a-service(Saas) product that helps aggregate & … Read more

Increase Customer Lifetime Value with Customer Retention Marketing

increase customer lifetime value with customer retention marketing

Retention in marketing is the need of the hour for every brand that wants long term profitability. Did you know that repeat customers spend 33% more than new customers? Retention in marketing focuses on getting repeat customers to engage and do higher value purchases with your brand. Retention is the new growth strategy because it’s … Read more

Improve Customer Retention with Business Reward Programs

Business Reward Programs

Don’t we all agree that it costs a lot more to acquire a customer (which is almost 25 times more expensive) than to retain them? The same is true for your relationship with B2B customers. Which means retaining your B2B customers is vital to the growth of your business. Hence business rewards programs are the … Read more

Social eCommerce emerges as a Refreshing, Lucrative Breakthrough for Marketers

Social eCommerce emerges as a lucrative breakthrough

As shoppers continue to prefer online shopping, integrating social media with ecommerce is going to be one of the most powerful strategies for brands in 2021. Owing to Covid-19, the global social commerce market is expected to grow at a rate of 31.4%. Social ecommerce enables users to shop directly from social media. It is … Read more

Why It’s Imperative to Combine Engagement & Loyalty—From Browser to Advocate

Browser to Advocate

Building loyal customers who are advocates for your brand will continue to grow your company’s bottom line for years. The key is to use your loyalty program to engage and inspire your customers to share their experiences across your ecosystem and in social media. Read through the journey below for the proof points you can’t ignore.   … Read more

Annex Cloud Continues to Transform to Exceed Client Needs. Learn about the Latest Developments to Loyalty Experience Manager.

Loyalty Experience

With the launch of Loyalty Experience Manager™, we are constantly adding enhancements to our solution to continue to exceed our clients’ needs and their customers’ expectations. Take a quick look at what’s new with the Loyalty Experience Manager.

  • RFM Dashboard V3: We have released the Recency Frequency Monetary value dashboard in V3.
  • Enhancement to Leaderboard suite of APIs: With this new API, we can show users regardless of what that is (can be outside of Top 10) and the relative position of that user with respect to the top 10 users, and also 5 users each above and below this user.
  • As part of our hierarchy management functionality, members can create their own groups: The admin of the group can send an invitation to other users for joining that group. Once those users click on the CTA button in that email and opt into the program, they will be automatically added to the group.
  • Ratings & Review Solicitation Email Engine Form Builder: Last quarter we released our RRSE Solicitation Email Engine. With the previous release, we made it very easy for anyone to set up a solicitation email based on templates for even non-technical users. The one thing that was still in there was the email template set up using CKEditor which still requires a little HTML knowledge. Now we have added a form builder that builds the email template by easy drag + drop functionality. So now anyone, including non-technical users can use this engine to set up multiple emails per site in just minutes, which also includes an easy setup process for In-Mail reviews functionality.
  • Social Comments APIs and SDKs: Last quarter we released our Social Comments REST APIs. In Q4, we added more data to existing APIs and also added new APIs in this module. This makes our functionality and API very data-heavy and clients can use them for various purposes on the front end. Also, with this additional information and APIs, our iOS and Android SDKs also become much stronger to easily handle large amounts of data. Both iOS and Android have varying requirements when it comes to dynamic data compared to static data.

Click on these links for full details on this release and the release prior.

Your opinion matters!  We are always looking for feedback from our platform users. Please do not hesitate to contact us to share your needs. We publish our release notes every two weeks and share summaries of releases at least once a quarter.

Maximize Every Touchpoint in the Customer Journey

maximize every touchpoint

As a brand if you’re looking to increase your revenue and improve your bottom line, you need to start thinking like your customer and analyze every step of their journey with you. Customer experience (CX) consulting firm Walker declared that customer experience will overtake price and product quality as the key brand differentiator by 2020. … Read more

Understanding Customers is Essential to Retaining Them

understanding customers

It’s very important to understand the motivation behind why customers choose a particular brand over others. Because if you get it right, not only will you sell more, you will retain your most valuable and profitable customers. Customer relationships are extremely valuable to your success. To create an ideal customer experience, understand what your existing … Read more

Loyal Customers are Brand Advocates who must be Retained

brand advocates

“Victory in marketing does not happen when you sell something, but when you cultivate advocates for your brand”: Steven Knox, Proctor and Gamble In today’s intensely competitive world, there’s nothing more important than amazing and relentless customer advocacy and support. Putting a heavy focus on customer needs, engagement and interaction are all essential elements for … Read more

How to Emotionally Engage, Nurture, and Retain your Customers during a Crisis

How to Emotionally Engage, Nurture, and Retain your Customers during a Crisis

This is the third article in our series focusing on the importance of customer loyalty and retention during an economic crisis. Our first article spoke about enhancing your tactics to increase your customer retention rates, which you can read here. Our second post addressed the need for ongoing customer communication and interaction.   One of the … Read more

Push your reviews to Google Product Ratings with Annex Cloud

Annex Cloud - Approved Third Party Review Aggregator

Annex Cloud recently received approval from Google and is now listed as a Product Ratings Aggregator within Google’s Product Reviews. Reviews have been a key strategy for years and now Google has created a way to syndicate website reviews and Google reviews. Why is this important? Brands, manufacturers and merchants know that potential customers are … Read more

How to Maximize Your User Generated Content Strategy

user generated content

Whether it’s photos of restaurant dishes or product reviews on Amazon; customers are evangelizing and advertising for brands all the time, for free. User generated content represents the innumerable ways in which a customer interacts with your brand. Implementing a strong user generated content strategy helps your company build credibility with existing and potential customers … Read more

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