Improve Customer Retention with Business Reward Programs

Don’t we all agree that it costs a lot more to acquire a customer (which is almost 25 times more expensive) than to retain them? The same is true for your relationship with B2B customers. Which means retaining your B2B customers is vital to the growth of your business. Hence business rewards programs are the need of the hour. Enhancing Read more...

Why It’s Imperative to Combine Engagement & Loyalty—From Browser to Advocate

Building loyal customers who are advocates for your brand will continue to grow your company’s bottom line for years. The key is to use your loyalty program to engage and inspire your customers to share their experiences across your ecosystem and in social media. Read through the journey below for the proof points you can’t ignore.   Browsers will become buyers through: Read more…

Annex Cloud Continues to Transform to Exceed Client Needs. Learn about the Latest Developments to Loyalty Experience Manager.
by Rohan Ahire | January 27, 2021 | Customer Engagement, Customer Loyalty, Other, Ratings and Reviews

With the launch of Loyalty Experience Manager™, we are constantly adding enhancements to our solution to continue to exceed our clients’ needs and their customers’ expectations. Take a quick look at what’s new with the Loyalty Experience Manager.  RFM Dashboard V3: We have released the Recency Frequency Monetary value dashboard in V3.  Enhancement to Leaderboard suite of APIs: With this new API, we Read more…

Maximize Every Touchpoint in the Customer Journey

As a brand if you’re looking to increase your revenue and improve your bottom line, you need to start thinking like your customer and analyze every step of their journey with you. Customer experience (CX) consulting firm Walker declared that customer experience will overtake price and product quality as the key brand differentiator by 2020. To understand the customer journey, Read more...

Understanding Customers is Essential to Retaining Them

It’s very important to understand the motivation behind why customers choose a particular brand over others. Because if you get it right, not only will you sell more, you will retain your most valuable and profitable customers. Customer relationships are extremely valuable to your success. To create an ideal customer experience, understand what your existing customers and potential customers truly Read more...

Loyal Customers are Brand Advocates who must be Retained

“Victory in marketing does not happen when you sell something, but when you cultivate advocates for your brand”: Steven Knox, Proctor and Gamble In today’s intensely competitive world, there’s nothing more important than amazing and relentless customer advocacy and support. Putting a heavy focus on customer needs, engagement and interaction are all essential elements for turning customers into loyal brand advocates. Read more...