How Questions and Answers Will Boost Your eCommerce Strategy
by Kenn Kennedy | March 18, 2019 | Other, Questions and Answers, User Generated Content

  Are you investing time in your Questions and Answers? Unfortunately many in retail overlook it, but let us tell you why they’re wrong. The best ecommerce brands use every channel possible when it comes to communicating with their customers. That’s because in order to compete with the Amazons and Walmarts of the world, businesses must leverage their user generated Read more…

How to Maximize Your User Generated Content Strategy

  Whether it’s photos of restaurant dishes or product reviews on Amazon; customers are evangelizing and advertising for brands all the time, for free. User generated content represents the innumerable ways in which a customer interacts with your brand. Implementing a strong user generated content strategy helps your company build credibility with existing and potential customers which translates to conversions. Read more…

5 Top Brands Doing UGC on Instagram

What is User generated content?  In today’s competitive world, if brands don’t cater to customer preferences, they’ll just scoff at the disconnect and move to other brands to fulfill their needs. In order to continually stay updated with ever-changing marketing trends, brands are finding different ways to spin their social content into pure gold and opting for UGC content which Read more…

Let’s Talk: Leveraging User Generated Content

  We’re really excited to bring back our “Let’s Talk” segment, where experts in marketing and loyalty come to discuss industry trends. This week, our Chief Strategist Al Lalani discusses best practices in user generated content. What are some practical strategies for optimizing your UGC? What do trends in peer recognition tell us? With 47% of the world’s top-performing brands Read more…

20 User Generated Content Marketing Statistics That Demonstrate Its Undeniable Power

In today’s digital age, your customers can become your best advocates through user-generated content marketing. The right user-generated content platform can help you utilize photos, videos, and other media from your customers to help your business thrive. Most consumers are happy to share a photo, give feedback or answer a few questions when provided with the right incentive. Building a Read more…

10 Capabilities to Look for in Your Questions and Answers Software
by Grace Miller | June 20, 2018 | Questions and Answers, User Generated Content

A good question and answer platform can have plenty of advantages. For instance, consumers who can quickly find answers to their questions are much less likely to abandon their carts. Consumers who read a well-built and well-maintained questions and answers section will also feel more confident in purchasing your product. In order to create such content, you’ll need the appropriate Read more…