Deconstructing the Concept of Product Loyalty

by Natasha Ambavle |

Deconstructing the Concept of Product Loyalty

People have a tendency to form preferences and associate themselves with people and things they either have similarities with or things that resonate with their values and aspirations. This is all part of the social construct which is reflected even in theories such as In-group favoritism and Maslow’s Hierarchy of Needs. This sociological factor also … Read more

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