Product Update: Visual Commerce Reporting Enhanced with Pinterest and Instagram Insights
by Sean Ogino | December 7, 2017 | Instagram, Pinterest, Social Media, User Generated Content

Our development team has been hard at work on the latest enhancement to Annex Cloud’s Visual Commerce solution. In an effort to fully round out the visual commerce platform, we are adding comprehensive Pinterest and Instagram insights to the reporting dashboards. The original form of our Visual Commerce solution was a straightforward visual marketing solution that gave brands the ability to Read more...

Buyable Pins in 2016: An Update
by Grace Miller | January 20, 2016 | eCommerce, Pinterest, Social Commerce, Social Media, Social Media Marketing

In June of 2015, we–like everyone else–wrote a post about latest entrant in social commerce– “Pinterest” and its announcement of Buyable Pins program. In case you’re in need of a refresher, the news was… More than 2 million Buyable Pins will be available to iPad and iPhone users in the U.S. in a few weeks and to Android and desktop Read more…

Three Key Factors in Setting up Successful eCommerce Contests
by Grace Miller | October 28, 2015 | Contests, Facebook, Pinterest

Contests are a great way to promote your social commerce and customer loyalty programs. Whether your contests are on your site, offline, or on any of the popular social media networks, their success is primarily dependent upon two things: planning and marketing. In this article I will cover planning: incentives, contest platforms, and the information you need to collect. In the next article I will discuss tried and tested ways to market your contests.

4 Tips to Pimp Up your Pinterest Strategy
by Sean Ogino | March 25, 2014 | Pinterest

Pinterest has really upped their game this year, introducing new ways for businesses to take advantage of this visual network. Preliminary data shows that it is driving 78% more revenue in 2014 compared to the previous year. And not slowing down with news to introduce paid advertising next quarter, similar to promoted pins. Pinterest is not just for businesses with Read more…