Supercharge your Marketplace with a Loyalty Strategy

by Bistriti Poddar |

Loyalty programs are a great way to establish and prolong profitable customer relationships. According to Accenture, over 90% of companies run some kind of loyalty program. Harvard Business Review has stated that loyalty marketers increase revenues approximately 2.5x faster than their competitors. Loyalty programs make a difference.  Let’s explore how this works in a marketplace … Read more

Harness Data to Foster Customer Engagement

The acceleration of digital, fierce competition, and ever-increasing customer expectations have all put a major dent in many of our growth plans. Customers want to be treated like individuals and want to stick with companies that know who they are and invest in building a meaningful relationship based on their preferences, values, and needs. To … Read more


On the occasion of your customer’s birthday, gifting them something thoughtful will ultimately reflect on how valuable your brand considers your customers to be. Small yet prominent gestures help in increasing the customer’s lifetime value and also as stated from a survey, a simple personalized birthday mail along with a surprise gift can increase the … Read more

Anne receives emails from two bookstores she purchased from months ago. Bookstore A sends her emails about general offers and discounts they are running, while Bookstore B sends her recommendations based on her purchases, new launches in genres she might be interested in, personalized communication and special discounts on her preferred books and stationery. Which … Read more

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