5 Trust & Transparency Stats Every Business Should See
by Adam Baruh | June 11, 2019 | Other

  Technology has shifted the balance of power from businesses to customers as they have new abilities to research competitors, check reviews and communicate customer experiences. These same customers can also rally together online to demand accountability or change from a business due to positions on polarizing social or political issues, treatment of employees, etc. Transparency and trust hold more Read more…

Building Brand Loyalty in the Automotive Industry
by Bryanna Gallagher | May 30, 2019 | Other

  The automotive industry is in constant flux. New technologies have exploded onto the scene with electric cars, autonomous vehicles, and assistive technologies. In addition, consumer preferences are tied heavily to economic growth and gas prices which can change rapidly. How can you make sure that your brand keeps up and stands out in this ever-changing market? How do you Read more…

Customer Loyalty Trends: the Growth of mCommerce
by Ashley Price | May 2, 2019 | Customer Loyalty, Other

The trends toward mobile commerce are skyrocketing. Everything we buy, plane tickets, groceries, and fashions are all available at your fingertips. Way too often I’ve been in the gas station around the corner and realized I left my wallet a block away. Before this would have been embarrassing as they canceled my transaction but with the ability to mobile pay, Read more…

Walmart’s Rise of Ecommerce & Brand Loyalty
by Bryanna Gallagher | April 25, 2019 | Other

With the trend toward ecommerce, it can be tough for brick and mortar businesses. This year, longtime established retailers Sears and Payless filed for bankruptcy, while Toys-R-Us shut its doors for good. All three businesses have contributed their demises to the rise of ecommerce sites like Amazon, Alibaba, and eBay. It begs the question, how is it possible to make Read more…

Annex Cloud & Sugarfina Finalists at Customer Loyalty Awards
by Grace Miller | April 19, 2019 | News & Events, Other

We are very excited this week as our team has been named finalists in two categories for the Customer Loyalty Awards! We will find out if we bring home the gold May 22nd at the Loyalty Expo in Charlotte, NC. A special congratulations to Sugarfina for being named a finalist for the CX Strategy Award, which highlights the industry’s most Read more…

10 Do’s and Don’ts for Customer Loyalty Programs
by Ashley Price | April 9, 2019 | Customer Loyalty, Other

As consumers, we love customer loyalty programs. Who doesn’t love free things? Everyone from major retailers to your local mom and pop shop are implementing some sort of loyalty program to keep consumers coming back. According to the SBA, roughly 400,000 businesses are started each year and that’s a ton of competition just domestically. With an abundance of competition, it’s Read more…