How Conversion Optimization Builds Long-Term Customer Loyalty with The Good
by Jon MacDonald | October 7, 2019 | Customer Loyalty, Other

The value of customer loyalty should never be underestimated, especially in ecommerce. If you assume that the customer journey ends as soon as the user completes a purchase, you’re making a huge mistake. The point of conversion should be looked at as the start of a long-term relationship with the customer. Immediately after a purchase is when the customer is Read more…

How Overstock Found Customer Loyalty Success
by Bryanna Gallagher | July 18, 2019 | Other

Patrick Byrne originally launched Overstock in 1999 to sell excess inventory from failed eCommerce businesses at deep discounts. Today overstock features both excess stock as well as exclusive items manufactured for Overstock. Overstock has made a name for itself in the eCommerce market and it is considered a competitor to giant amazon, especially when it comes to home goods. It’s Read more…

5 Trust & Transparency Stats Every Business Should See
by Adam Baruh | June 11, 2019 | Other

  Technology has shifted the balance of power from businesses to customers as they have new abilities to research competitors, check reviews and communicate customer experiences. These same customers can also rally together online to demand accountability or change from a business due to positions on polarizing social or political issues, treatment of employees, etc. Transparency and trust hold more Read more…

Building Brand Loyalty in the Automotive Industry
by Bryanna Gallagher | May 30, 2019 | Other

  The automotive industry is in constant flux. New technologies have exploded onto the scene with electric cars, autonomous vehicles, and assistive technologies. In addition, consumer preferences are tied heavily to economic growth and gas prices which can change rapidly. How can you make sure that your brand keeps up and stands out in this ever-changing market? How do you Read more…

Customer Loyalty Trends: the Growth of mCommerce
by Ashley Price | May 2, 2019 | Customer Loyalty, Other

The trends toward mobile commerce are skyrocketing. Everything we buy, plane tickets, groceries, and fashions are all available at your fingertips. Way too often I’ve been in the gas station around the corner and realized I left my wallet a block away. Before this would have been embarrassing as they canceled my transaction but with the ability to mobile pay, Read more…