Why Loyalty is your Best Asset During Periods of Market Unrest
by Bistriti Poddar | April 30, 2020 | Annex Cloud, Customer Engagement, Customer Loyalty, eCommerce

If you are a business that’s in it for the long haul, you need to be comfortable that at some point there will be a market downturn. Recessions are undeniable and only the most resilient businesses thrive in such difficult economic conditions. You need strategic thinking to navigate the waters of an economic slump. Customer behavior shifts in a recession Read more...

Annex Cloud Brings Advanced Loyalty Solutions to Shopify Plus Certified App Program
by Bistriti Poddar | April 27, 2020 | Annex Cloud, Customer Loyalty, eCommerce, Shopify Plus, User Generated Content

Shopify Plus 7000 plus merchants can now seamlessly discover the best in class apps vetted and certified by Shopify Plus. The Shopify Plus Certified App Program is for developers who warranty product quality that aligns with advanced requirements of Shopify Plus merchants. Apps that merchants choose to work with, can not only impact a merchant’s bottom line but also have Read more…

Double Down on Loyalty and Customer Retention During Market Unrest
by Sean Ogino | March 18, 2020 | Customer Loyalty, Other

Market unrest, uncertainty, volatility for whatever reason is a call to action not inaction.  This action requires a laser focus on loyalty and customer retention. In this current climate of social distancing, retaining your most loyal and profitable customers will be critical to your success.  At some point, things will return to “business as usual” and you will want to Read more...

Annex Cloud Supports SAP Customer Data Cloud (formerly Gigya) Clients with Advanced Loyalty Solutions
by Rohan Ahire | February 13, 2020 | Annex Cloud

At the end of January 2021, SAP Customer Data Cloud will be deprecating their social engagement features and services which includes Loyalty (gamification/game mechanics), Ratings and Reviews (comments) and Signals.  For those clients who are currently using these products, SAP Customer Data Cloud has recommended Annex Cloud as a leader in this space.    SAP Customer Data Cloud (formerly Gigya) has long Read more...

Annex Cloud Loyalty is First to be Certified on SAP C/4 HANA for Marketing Cloud
by Rohan Ahire | January 15, 2020 | Annex Cloud

Annex Cloud, SAP’s preferred global loyalty partner, continues to expand it’s advanced loyalty solutions across the SAP technical stack with a new SAP C/4HANA certification. SAP chose Annex Cloud to be the first partner to complete the SAP certification for the Marketing Cloud. This certification is significant as this will provide a faster time to market and more implementation efficiencies Read more...

Social Bridge by Annex Cloud Helps Marketers Easily Close the Gap Between Email and Social Outreach
by Israel Serna | December 4, 2019 | Annex Cloud

As we move into 2020, it’s time to really think about your integrated marketing strategy. Do you have one? Are you utilizing every tool in the toolbox or does the idea of new tools overwhelm you, therefore you’re sticking to what has worked in the past? If you’ve simply been emailing consumers on occasion, then your business is leaving money Read more...