How to Choose the Right Customer Loyalty Solution
by Mark Stansbury | February 21, 2019 | Customer Loyalty, Omni-Channel, Other, Referral Marketing, User Generated Content

  It’s a daunting task. You read review after review, compare features, check pricing, customization, integrations, the list goes on… We get it, choosing a customer loyalty program is overwhelming! Does it bring your company real return? Does it configure to your unique business model? Can it integrate with your ecommerce platform? All of these are valid questions. That is Read more…

Top Tech Integrations for Your Loyalty Program
by Sean Ogino | February 11, 2019 | Customer Loyalty, eCommerce, Other

When you went to get coffee today, probably at your local Starbucks, you may have paid with your Starbucks app. And if you did, you’re in good company. As one of the 15 million people who are signed up for and active users of Starbucks Rewards, Starbucks’ all-in-one loyalty program and social behavior software is a great example of a Read more…

Brand Loyalty Magic: Inside Disney’s Marketing Strategies
by Mark Stansbury | January 24, 2019 | Customer Loyalty, Other

There is a reason Disney has grown to be one of the largest media conglomerates in the world. When we think of the most memorable brands, we can usually name competing brands in the space: Coke and Pepsi, Apple and Microsoft, etc. Disney’s marketing strategies, however, have made it so no competitors can even approach its prestige. When we think Read more…

White Paper: Emotional Loyalty in 2019
by Mark Stansbury | January 17, 2019 | Customer Loyalty, Other, Referral Marketing, User Generated Content

  We all know how the traditional rewards program model, right? A customer buys something and the retailer offers incentives like loyalty points or additional products. This is known as the transactional, or rational model of customer loyalty. Though it’s a very successful strategy, it really only considers consumers who are loyal for the reason of logical transactions. It doesn’t Read more…

7 Ways to Surprise & Delight Your Customers in 2019
by Mark Stansbury | December 27, 2018 | Customer Loyalty, Other

  You’ve implemented a great loyalty program, your rewards program is converting quicker than you can imagine, but you’re trying to think of that little extra special something to give to your customers in 2019. Lucky for you, we have just the thing. The perfect way to send your customers a bonus for taking loyal actions like referring friends or Read more…

Creating Your Full-Funnel Facebook Ad Strategy
by Mark Stansbury | November 30, 2018 | Other, Social Media

To create a full-funnel ad strategy on Facebook, not only must you have a great funnel, but your landing pages need to be on point as well. You can write the best ad copy and target the right audiences, but if your landing pages are missing valuable information that the prospect needs to make their decision, then running a profitable Read more…