Your Guide to Selecting A Suitable Loyalty Partner
by Natasha Ambavle | November 29, 2021 | Loyalty Partner, Other

If you are in the market for a loyalty partner but don’t know how to go about your search, we are here for you. Loyalty programs are a hot topic now as businesses are looking to strengthen their ties with their customers and a good loyalty partner can help to achieve this and more. Here, we give you a walkthrough Read more…

Answering The Most Frequently Asked Questions About Loyalty Business Models
by Natasha Ambavle | November 24, 2021 | Loyalty Business Model, Other

  In the business and marketing circuit, talks of brand and customer loyalty are a common occurrence. Decades after its inception, global brands are revisiting loyalty marketing, to renew their customer’s faith in the brand, especially after the market disruption caused by the 2020 pandemic. A loyalty business model can help a brand to reinstate its position in the market, Read more…

An Overview of Loyalty in The Luxury Fashion Industry
by Natasha Ambavle | November 22, 2021 | Fashion Loyalty, Other

After the relaxation of the first lockdown phase in 2020, the global fashion industry and especially the luxury fashion sector experienced the unexpected phenomenon of ‘revenge shopping’. Contrary to what marketing gurus and forecasting professionals predicted, the fashion industry experienced a massive boom. The phenomenon was not restricted to offline shopping. In fact, online shopping picked up pace after the Read more…

10 Things No One Tells You About Loyalty Programs
by Natasha Ambavle | November 12, 2021 | Loyalty Card Programs, Loyalty Programs, Other

The global lockdown was a great time for businesses to revisit their business approach and create strategies that offer more value to the customers in exchange for their time and money, this is one of the prime reasons why loyalty programs gained momentum in 2020. While there is a lot of information available online that stresses the importance of loyalty Read more…

Scope of Referral Marketing Campaigns in 2021
by Natasha Ambavle | November 9, 2021 | Other, Referral Marketing Campaign, Referral Marketing Ideas

Have you ever raved about a product or service to your friends and insisted they give it a try? You realize that you have been actively marketing that particular product, right? Now imagine, getting rewarded to do so! This is exactly what referral marketing is. Referral marketing campaigns basically reward customers for recommending their products and services to others. How Read more…

8 FAQs to Help You Understand Gaming Rewards Programs Better
by Natasha Ambavle | | Gaming Rewards Programs, Other

In the loyalty arena, gamified loyalty and gaming rewards programs are the new buzzwords. While gamification has been around for decades, not everyone is familiar with the term and its significance in marketing and loyalty strategies. Here, we answer some frequently asked questions about gamified loyalty and help you understand the concept better.   Q1. What is Gamification in Marketing Read more…