Annex Cloud Loyalty is First to be Certified on SAP C/4 HANA for Marketing Cloud
by Rohan Ahire | January 15, 2020 | Annex Cloud

Annex Cloud, SAP’s preferred global loyalty partner, continues to expand it’s advanced loyalty solutions across the SAP technical stack with a new SAP C/4HANA certification. SAP chose Annex Cloud to be the first partner to complete the SAP certification for the Marketing Cloud. This certification is significant as this will provide a faster time to market and more implementation efficiencies Read more...

Social Bridge by Annex Cloud Helps Marketers Easily Close the Gap Between Email and Social Outreach
by Israel Serna | December 4, 2019 | Annex Cloud

As we move into 2020, it’s time to really think about your integrated marketing strategy. Do you have one? Are you utilizing every tool in the toolbox or does the idea of new tools overwhelm you, therefore you’re sticking to what has worked in the past? If you’ve simply been emailing consumers on occasion, then your business is leaving money Read more...

How Conversion Optimization Builds Long-Term Customer Loyalty with The Good
by Jon MacDonald | October 7, 2019 | Customer Loyalty, News & Events, Other

The value of customer loyalty should never be underestimated, especially in ecommerce. If you assume that the customer journey ends as soon as the user completes a purchase, you’re making a huge mistake. The point of conversion should be looked at as the start of a long-term relationship with the customer. Immediately after a purchase is when the customer is Read more…

How Overstock Found Customer Loyalty Success
by Bryanna Gallagher | July 18, 2019 | News & Events, Other

Patrick Byrne originally launched Overstock in 1999 to sell excess inventory from failed eCommerce businesses at deep discounts. Today overstock features both excess stock as well as exclusive items manufactured for Overstock. Overstock has made a name for itself in the eCommerce market and it is considered a competitor to giant amazon, especially when it comes to home goods. It’s Read more…

5 Trust & Transparency Stats Every Business Should See
by Adam Baruh | June 11, 2019 | Other

  Technology has shifted the balance of power from businesses to customers as they have new abilities to research competitors, check reviews and communicate customer experiences. These same customers can also rally together online to demand accountability or change from a business due to positions on polarizing social or political issues, treatment of employees, etc. Transparency and trust hold more Read more…