How Fashion Brands Can Turn Heads in a Crowded Market

Fashion brands are facing interesting times. The explosion of private-label brands and online marketplaces have made differentiation more important than ever. The phasing out of third-party cookies and fragmented customer data make it difficult to truly know customer preferences and deliver the personalized experiences today’s consumers crave. According to McKinsey, The State of Fashion 2021, fashion brands must optimize their Read more…

Redefining Your Brand Image through Omnichannel Marketing Strategies
by Natasha Ambavle | July 15, 2021 | Omnichannel Loyalty, Omnichannel Marketing Strategy

According to Omnichannel Marketing Automation Statistics by ClickZ “Omnichannel campaigns saw an 18.96% engagement rate, while single-channel saw just a 5.4% engagement rate.” The report also states that omnichannel campaigns produce a 250% higher rate of purchase frequency than most single-channel campaigns and offer 90% higher customer retention rate than the latter as well.” The statistics speak volumes about the Read more…