How Loyalty Can Help You Shift Automaker and Dealership Success into High Gear

Can you hear that? It’s the fundamental shift in how consumers are now buying cars. In response to the pandemic, consumers were quick to steer their car shopping online. Frost & Sullivan report that for automakers 72 percent of customer interactions are digital and dealerships are now often the last stop. Test drives are increasingly happening on YouTube. Digital interactions Read more…

Top 3 Challenges Today’s Businesses Face and How to Solve Them

Customer loyalty technology and retention strategies have existed for a long time. Businesses embraced these in a big way throughout the 2008/2009 recession, in part because focusing on existing customers is one effective way for organizations to weather uncertain times. Since the recession, companies have continued to implement loyalty solutions, yet many are still uncertain about the value. Most programs Read more…

Annex Cloud Named in Forrester’s Now Tech: Promotions and Offer Management Providers, Q3 2021

Annex Cloud is proud to be part of Forrester’s Now Tech: Promotions and Offer Management Providers, Q3 2021 report. Annex Cloud’s sophisticated Promotions and Offer Management functionality is powered by our Rewards and Incentive Engine. This engine provides marketers with a flexible platform to create attractive incentives that can be used within or without a loyalty program. Customers enjoy a Read more…

Redefining Your Brand Image through Omnichannel Marketing Strategies
by Natasha Ambavle | July 15, 2021 | Omnichannel Loyalty, Omnichannel Marketing Strategy

According to Omnichannel Marketing Automation Statistics by ClickZ “Omnichannel campaigns saw an 18.96% engagement rate, while single-channel saw just a 5.4% engagement rate.” The report also states that omnichannel campaigns produce a 250% higher rate of purchase frequency than most single-channel campaigns and offer 90% higher customer retention rate than the latter as well.” The statistics speak volumes about the Read more…