First Party Data and its Impact on Ecommerce- A Guide

With Google’s decision to ban third-party cookies on their Chrome browser, many advertising, marketing and analytics companies have strung into panic. Brands are now being forced to rethink their marketing strategies and focus on more reliable forms of data collection like emphasis on first party data. This should be identified as an opportunity to alter tactics and implement creative ways Read more...

First Party Data and its Impact on Retail – A Guide

With stricter government regulations now coming into effect and expensive costs to acquire unreliable and inaccurate third-party data, brands are now focusing all their efforts on collecting and analyzing first party data. First party data is collected directly from the customer and hence not only brings a high level of data accuracy, but also higher data governance and control. It Read more...

Omnichannel Customer Experience – Vantage Point for Holistic Engagement
by Natasha Ambavle | June 2, 2021 | Omni-Channel, Omnichannel Customer Experience

Two decades ago, it was much easier to communicate and connect with your audience. The mediums were limited, so the message was seldom lost. Twenty years later, the audience, the competition, and communication channels have been multiplied. It has become increasingly difficult to deliver relevant information to your target audience, plus a higher probability of the message getting lost in Read more…