Omnichannel Customer Experience – Vantage Point for Holistic Engagement
by Natasha Ambavle | June 2, 2021 | Omni-Channel, Omnichannel Customer Experience

Two decades ago, it was much easier to communicate and connect with your audience. The mediums were more limited, so the message was seldom lost. Twenty years later, the audience, the competition, and communication channels have been multiplied. It has become increasingly difficult to deliver relevant information to your target audience, plus a higher probability of the message getting lost Read more…

How To Build Customer Loyalty- A Guide
by Bistriti Poddar | May 27, 2021 | Customer Engagement, Customer Loyalty, Loyalty Program, Omni-Channel

Customer loyalty is imperative for a brand to flourish, because it helps retaining customers and paves way for loyal customers to send out referrals. Marketers are opting for new methods and strategies for greater customer engagement and increased referrals. Building customers’ trust, so they come for frequent purchase is important and far more profitable than customer acquisition. Almost 65% of Read more...

Manage Customer Relationships Effectively With A Customer Engagement Platform
by Bistriti Poddar | May 21, 2021 | Customer Engagement, Customer Loyalty, Loyalty Program, Omni-Channel

To efficiently support and assist your customers, and successfully address their problems, every business must develop a robust system of engagement. Customer engagement platform is a single platform that ensures superior experiences and operational efficiency. By organizing and optimizing engagement activities, customer engagement platforms connect with their customers across multiple touchpoints. Hence to survive and succeed in today’s complex and Read more...

An Effective Omnichannel Experience is Key to Success
by Bistriti Poddar | May 17, 2021 | Customer Engagement, Customer Loyalty, Loyalty Program, Omni-Channel

Omnichannel platforms provide customers with integrated shopping experiences by prioritizing the wants and demands of the customer. As marketing advances, recognizing the buying habits of individuals has become crucial. Omnichannel platforms provide customers with coherent and consistent shopping to drive better relationships.  In today’s competitive times, every retailer is expected to have an online store. To quickly transition to something that Read more...

Everything you Need to Know About Customer Loyalty Cards
by Bistriti Poddar | May 12, 2021 | Customer Engagement, Customer Loyalty, Loyalty Program, Omni-Channel

Customer Loyalty Cards are a powerful marketing tool that influences customers to keep returning to your business. In return for their loyalty and dedication, the customer is rewarded with special offers, points and discounts, that help them engage even more deeply with the brand or business and promote additional purchases. Regardless of increasing competition and ever changing external situations, Customer Loyalty Read more...

The Most Successful Referral Program Examples
by Bistriti Poddar | May 10, 2021 | Customer Engagement, Omni-Channel, Referral Marketing

A referral program is a well planned, strategic way of involving loyal customers into brand advocacy, by rewarding every customer through incentives like discounts, subscriptions who makes a referral. Also known as the “Word Of Mouth” marketing, successful referral program help building a positive brand image and help promote trust-based marketing. A study shows 9 out of 10 customers trust Read more...