Why Grocery and Supermarket Retailers Should Take a Fresh Look at Loyalty

Grocery chains have traditionally relied heavily on blanket one-size-fits-all offers and blind circulars to incent customers with aggressive discounts. Forrester reports that 80 percent of customers want to be treated as individuals and receive communications and offers tailored to their unique preferences—and this applies just as much to the grocery industry as any other. Today’s Grocery and Supermarket shoppers expect Read more…

Omnichannel Approach – The Future of eCommerce
by Natasha Ambavle | June 25, 2021 | Omni-Channel, Omnichannel eCommerce

Just when you thought having a strong online presence and digital marketing capabilities was enough to gain a competitive edge, cult-favorite brands began adopting the omnichannel approach. With unimaginable technological capabilities at hand, intuitive brands and game-changers began speculating, ‘How can we use these advancements to amp up customer experience?’ Omnichannel eCommerce is the result of this speculation and is Read more…

Omnichannel Customer Experience – Vantage Point for Holistic Engagement
by Natasha Ambavle | June 2, 2021 | Omni-Channel, Omnichannel Customer Experience

Two decades ago, it was much easier to communicate and connect with your audience. The mediums were limited, so the message was seldom lost. Twenty years later, the audience, the competition, and communication channels have been multiplied. It has become increasingly difficult to deliver relevant information to your target audience, plus a higher probability of the message getting lost in Read more…

How To Build Customer Loyalty- A Guide
by Bistriti Poddar | May 27, 2021 | Customer Engagement, Customer Loyalty, Loyalty Program, Omni-Channel

Customer loyalty is imperative for a brand to flourish, because it helps retaining customers and paves way for loyal customers to send out referrals. Marketers are opting for new methods and strategies for greater customer engagement and increased referrals. Building customers’ trust, so they come for frequent purchase is important and far more profitable than customer acquisition. Almost 65% of Read more...

Manage Customer Relationships Effectively With A Customer Engagement Platform
by Bistriti Poddar | May 21, 2021 | Customer Engagement, Customer Loyalty, Loyalty Program, Omni-Channel

To efficiently support and assist your customers, and successfully address their problems, every business must develop a robust system of engagement. Customer engagement platform is a single platform that ensures superior experiences and operational efficiency. By organizing and optimizing engagement activities, customer engagement platforms connect with their customers across multiple touchpoints. Hence to survive and succeed in today’s complex and Read more...

An Effective Omnichannel Experience is Key to Success
by Bistriti Poddar | May 17, 2021 | Customer Engagement, Customer Loyalty, Loyalty Program, Omni-Channel

Omnichannel platforms provide customers with integrated shopping experiences by prioritizing the wants and demands of the customer. As marketing advances, recognizing the buying habits of individuals has become crucial. Omnichannel platforms provide customers with coherent and consistent shopping to drive better relationships.  In today’s competitive times, every retailer is expected to have an online store. To quickly transition to something that Read more...