Things to consider when creating an omni-channel loyalty program
by Bistriti Poddar | May 18, 2020 | Customer Engagement, Customer Loyalty, eCommerce, Omni-Channel

Customers are more empowered, demanding, knowledgeable, evolved and interactive than ever before. They have more expectations, power and choice and want to seamlessly engage through multiple channels before making a buying decision. Research states that about 47% of customers admit to using three to five communication channels ranging from social media, chatbots, mobile apps, videos, company website, etc. Customers these Read more...

Retaining Your Most Valuable Customers – Trends to Look For in 2020
by Bistriti Poddar | May 14, 2020 | Customer Engagement, Customer Loyalty, eCommerce, Omni-Channel

If brands want to gain customer loyalty, then they must have a laser focus on retaining their most valuable customers.  So, what is customer retention? It’s your ability to keep your customers engaged by offering them great products and great service with high perceived value across every touchpoint in the customer journey.  Loyal customers mean less churn, more transactions, higher Read more...

Use Loyalty to Surprise and Delight your Customers in a Recession
by Bistriti Poddar | May 11, 2020 | Customer Engagement, Customer Loyalty, eCommerce, Omni-Channel

The world has come to a virtual standstill and the impact of an impending recession is going to be far-reaching. Given the looming economic downturn, a compelling lesson to learn is that excellent customer service is critical to your success and can greatly impact your bottom line. In order to be relevant in such uncertain times, the ability to surprise Read more...

Digital Commerce Leaders Choose Loyalty to Effectively Compete Against Amazon
by Sean Ogino | February 6, 2020 | Customer Loyalty, News & Events, Omni-Channel

Brands, manufacturers, retailers and distributors are all very mindful of the Amazon effect.  The e-commerce giant controls almost half of all e-commerce sales in the US. Further to this concern is the fact that most people use Amazon to search and find products.  The search engines such as Bing, Yahoo or Google are still being used to some degree but Read more...

How to Elevate Your Customer Loyalty Program
by Sean Ogino | May 9, 2019 | Customer Loyalty, Omni-Channel

When it comes to customer loyalty and marketing for ecommerce, it’s crucial to stay on top of current trends. Simply having a plug-and-play loyalty program doesn’t do it anymore. It’s about creating a complete digital experience catered to your brand as well as your customers. But what can a retailer do to take their loyalty program to the next level? Read more…