Why Grocery and Supermarket Retailers Should Take a Fresh Look at Loyalty

by Rohan Ahire |
Grocery and Supermarket Retailers should opt for Loyalty

Grocery chains have traditionally relied heavily on blanket one-size-fits-all offers and blind circulars to incent customers with aggressive discounts. Forrester reports that 80 percent of customers want to be treated as individuals and receive communications and offers tailored to their unique preferences—and this applies just as much to the grocery industry as any other. Today’s … Read more

omnichannel ecommerce

Just when you thought having a strong online presence and digital marketing capabilities was enough to gain a competitive edge, cult-favorite brands began adopting the omnichannel approach. With unimaginable technological capabilities at hand, intuitive brands and game-changers began speculating, ‘How can we use these advancements to amp up customer experience?’ Omnichannel eCommerce is the result … Read more

omnichannel customer experience

Two decades ago, it was much easier to communicate and connect with your audience. The mediums were limited, so the message was seldom lost. Twenty years later, the audience, the competition, and communication channels have been multiplied. It has become increasingly difficult to deliver relevant information to your target audience, plus a higher probability of … Read more

build customer loyalty

Customer loyalty is imperative for a brand to flourish, because it helps retaining customers and paves way for loyal customers to send out referrals. Marketers are opting for new methods and strategies for greater customer engagement and increased referrals. Building customers’ trust, so they come for frequent purchase is important and far more profitable than … Read more

Manage Customer Relationships Better

To efficiently support and assist your customers, and successfully address their problems, every business must develop a robust system of engagement. Customer engagement platform is a single platform that ensures superior experiences and operational efficiency. By organizing and optimizing engagement activities, customer engagement platforms connect with their customers across multiple touchpoints. Hence to survive and … Read more

An Effective Omnichannel Experience is Key to Success

Omnichannel platforms provide customers with integrated shopping experiences by prioritizing the wants and demands of the customer. As marketing advances, recognizing the buying habits of individuals has become crucial. Omnichannel platforms provide customers with coherent and consistent shopping to drive better relationships. In today’s competitive times, every retailer is expected to have an online store. … Read more

An Effective Omnichannel Experience is Key to Success

Customer Loyalty Cards are a powerful marketing tool that influences customers to keep returning to your business. In return for their loyalty and dedication, the customer is rewarded with special offers, points and discounts, that help them engage even more deeply with the brand or business and promote additional purchases. Regardless of increasing competition and … Read more

referral program

A referral program is a well planned, strategic way of involving loyal customers into brand advocacy, by rewarding every customer through incentives like discounts, subscriptions who makes a referral. Also known as the “Word Of Mouth” marketing, successful referral program help building a positive brand image and help promote trust-based marketing. A study shows 9 … Read more

Chipotle Loyalty Program

Modern fast-casual and quick-service restaurants and chains are waking up to the fact that customers are shifting to digital sales owing to the pandemic. But it’s not enough to simply have digital channels, the customer experience needs to be personalized and exclusive. Modern customers know what they want and that’s where understanding them is critical. … Read more

omnichannel

Modern customers want to engage in unique ways with your brand. They want to browse and shop through multiple channels and expect it to be a seamless experience. Omnichannel retailing is a proven way to boost customer lifetime value, increase their spending and improve their experience. So, what is omni channel retailing? A consistent, well … Read more

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