Annex Cloud Featured at SAP Customer Experience LIVE

by Sean Ogino |

Annex Cloud Featured at SAP Customer Experience LIVE

SAP Customer Experience

Next week Annex Cloud, an SAP-preferred vendor and leader in customer loyalty solutions, will be featured at this year’s SAP Customer Experience LIVE Conference in Orlando May 6-8. Leaders in the retail space gather from around the globe to discuss storytelling and the importance of positive brand experiences. Annex Cloud’s Chief Strategist Al Lalani will be … Read more

Annex Cloud & Sugarfina Finalists at Customer Loyalty Awards

customer loyalty awards

We are very excited this week as our team has been named finalists in two categories for the Customer Loyalty Awards! We will find out if we bring home the gold May 22nd at the Loyalty Expo in Charlotte, NC. A special congratulations to Sugarfina for being named a finalist for the CX Strategy Award, … Read more

Annex Cloud’s Scott Hawkyard Discusses Influencer Marketing at ShopTalk

influencer marketing shoptalk

Our Events team has been crazy busy to start 2019! We left Palm Springs for eTail West and went straight to Las Vegas this week for ShopTalk! Scott Hawkyard, Senior Product Specialist here at Annex Cloud, gave a great presentation on Influencer Marketing to Leverage for Your Brand. He went into the levels of influence … Read more

Watch Chief Strategist Al Lalani Present Key Insights on Mobile & Omni-Channel

etail west 2019

Annex Cloud’s Chief Strategist Al Lalani as he presents on Omni-Channel Moments at eTail West 2019 This last week the Annex Cloud Events team went on the road to eTail West 2019 in Palm Springs! As usual, our chief strategist Al Lalani was heavily involved in speaker discussions and thought leadership. On Day 2, he … Read more

Annex Cloud Shines at Shop.org’s 2018 Digital Summit

Annex Cloud Shop.org

Last week, Annex Cloud attended the annual Shop.org Digital Summit held at the Venetian Hotel & Casino in Las Vegas. Thought leaders and retail experts from all over convened to see what’s happening in the industry. Our very own Ariel Bubb gave an intriguing lecture entitled Artificial Intelligence & How it Works with Loyalty, diving into how we can use AI to retain customers. Meanwhile, the Annex Cloud Events Team was holding down the booth answering questions and giving consultations.

“The show was amazing, we were bombarded by retailers asking for advice on their strategy,” said Derek Watkins, Sales Development Consultant for Annex Cloud. “The conversations were fantastic, I love hearing first-hand what customers need help with and what we can do to support their goals.”

Shop.org is looking to change the face of retail by bringing innovative brands and startups together. Retailers like Nike, Wayfair, & Nordstrom’s were all present while celebrity personalities Serena Williams and DJ Pauly D made guest appearances. Many workshops, exhibitions, and lectures took place on retail topics ranging from blockchain technology to mobile innovation.

shop.org
Leaders in retail discuss future trends at Shop.org

During Thursday’s rounds of retail workshops, Annex Cloud’s Senior Marketing Consultant Ariel Bubb gave a speech on how Annex Cloud uses artificial intelligence to project future markets in retail. She went specifically into how we accrue customer data to teach AI systems to deliver advanced audience segments. “We have the technology to use AI to target cohorts of customers, automate incentives, and break through the noise to keep customer attention,” said Ariel Bubb. “It’s amazing to see the future unfold in front of us and we’re doing everything we can to ensure Annex Cloud is on the forefront of innovation.”

Annex Cloud is excited to lead the charge and be a thought leader for change in retail. We are honored that Shop.org asked us to speak on artificial intelligence and how it affects customer loyalty. We are making major strides in market projections and AI and will continue to innovate to help our customers grow. By using AI, our customers see greater ROI, higher average order value, and longer customer longevity overall. If you have any questions about artificial intelligence or just need help with your upcoming marketing strategy, contact us for a consultation and we can help you build a solution that’s right for you.

Annex Cloud Educates Industry at eTail East in Boston

Etail East

This week, Annex Cloud hit the open road to set up shop at eTail East in Boston! We wanted to see what the industry has to say about the current climate of ecommerce and profitability. Our fearless leader Al Lalani gave a presentation on Retention in the Age of Distraction, which explained how the use of innovative rewards boosts customer engagement and longevity. Meanwhile, the rest of our team gave demos and answered customer questions over at the Annex Cloud Booth.

“Of the many summits and events we attend, eTail East brought us the most meaningful conversations about the industry’s needs,” stated Ariel Bubb, Head of Events at Annex Cloud. “I learned that no matter how big your brand is, there’s always room for growth. It’s also great to know that because we provide such a suite of tools, we truly have something for everybody at eTail East.”

eTailThe annual eTail East Conference is dedicated to innovating and disrupting the current ecommerce model. Executives and thought leaders from major brands like Ethan Allen, Jet.com, and Wayfair come from around the world to discuss future trends in the industry. Various educational workshops were held, ranging from the scalability of retail to the use of artificial intelligence in ecommerce.

During the Chairperson’s Opening Remarks, our Chief Strategist Al Lalani gave a speech about the challenges the retail industry faces regarding customer retention. He also went into the solutions to combat these issues, such as designing a more engaging loyalty program and using audience segmentation to customize incentives.

“Personalization has significantly evolved when it comes to our customers,” said Lalani. “Consumers today are becoming more and more demanding of us and our only response is to listen and become more knowledgeable of our customers.”

Annex Cloud is making strides in setting itself apart as a thought leader in customer loyalty. We are continuously asked to lecture and get involved in ecommerce and retail conferences in effort to educate the industry on consumer behavior. We are very fortunate because with every summit we attend, we are able to gain more knowledge to better serve our clients. eTail East had another amazing show and we’re so thankful to be included! Our next stop is Shop.org’s 2018 Digital Summit in Las Vegas so stay tuned for more from the Annex Cloud events team!

Shoptalk 2018: 19 Key Retail & Ecommerce Takeaways

Shoptalk 2018, Las Vegas

This week, thousands converged on Las Vegas to talk shop at Shoptalk, the world’s largest conference for retail and ecommerce innovation. Annex Cloud was in attendance, sharing our insights, meeting with customers, and learning from brilliant presentations and panels highlighting the future of retail and ecommerce. As told through attendees’ tweets, here are 19 of … Read more

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