B2B Loyalty Programs are Key to Future Growth: What Matters Most and Findings from B2C

Loyalty programs in B2C brands are adding a lot of value for brands, manufacturers, and retailers.  B2B, however, is just now starting to take off.   B2B manufacturers and distributors view loyalty differently than B2C.  However, it is clear that loyal customers drive perpetual growth and boost brand affinity. According to Pareto’s principle, 80% of your sales come from 20% Read more...

What 2008 Taught Us About The Importance of Customer Retention
by Sean Ogino | April 22, 2020 | Customer Loyalty, News & Events

Recessions, like storms, don't give much warning and they won’t wait until you brace yourself. Recessions ravage businesses and lead them to hit a wall and in such times extraordinary measures are required. You will be pressed to act promptly, anxious about the potential impact on your company and terrified about uncertain times ahead. Hence most businesses instinctively enter into Read more...

Why you and your Business should use Lead Ads
by Sean Ogino | February 24, 2020 | Customer Loyalty, News & Events

Getting detailed information regarding your leads is an important part of any business venture that relies on prospecting. That's why so many digital leaders use lead ads. For their businesses, making sure that we’re collecting email addresses and other Personal Identifying Information (PII), then using that information to keep in touch with them across all channels (with software like Social Read more...

Digital Commerce Leaders Choose Loyalty to Effectively Compete Against Amazon
by Sean Ogino | February 6, 2020 | Customer Loyalty, News & Events, Omni-Channel

Brands, manufacturers, retailers and distributors are all very mindful of the Amazon effect.  The e-commerce giant controls almost half of all e-commerce sales in the US. Further to this concern is the fact that most people use Amazon to search and find products.  The search engines such as Bing, Yahoo or Google are still being used to some degree but Read more...

Annex Cloud Integrates Storefront Reference Architecture (SFRA) on Salesforce Commerce Cloud (SFCC)
by Grace Miller | January 15, 2020 | News & Events

  Annex Cloud’s SFRA integration on SFCC allows customers to build sites faster with a full library of core site capabilities developed with industry best practices. Hundreds of out-of-the-box features include cart, checkout, homepage, product detail pages, and more. This partnership with SFCC allows brands and manufacturers to hone the digital experience, optimize their CTAs, and better retain customers. “We Read more…

Loyalty Designed for Authentic and Brand Driven Experience Commerce with insights from e.l.f. Cosmetics
by Israel Serna | November 21, 2019 | Customer Loyalty, News & Events

Last week Annex Cloud traveled to Palm Springs, CA for the 2019 Glossy Beauty x Wellness Summit. Our CMO, Jeff Herrera and the VP of Digital at e.l.f. Cosmetics, Ekta Chopra, sat down for a fireside to discuss how e.l.f. Cosmetics’ Beauty Squad loyalty program was creating massive success for them.  Key Insights:  “When Target specifically spoke of what they did wrong with Read more...