Social Bridge by Annex Cloud Helps Marketers Easily Close the Gap Between Email and Social Outreach
by Israel Serna | December 4, 2019 | Customer Loyalty, News & Events, sa_home_post

As we move into 2020, it’s time to really think about your integrated marketing strategy. Do you have one? Are you utilizing every tool in the toolbox or does the idea of new tools overwhelm you, therefore you’re sticking to what has worked in the past? If you’ve simply been emailing consumers on occasion, then your business is leaving money Read more...

Loyalty Designed for Authentic and Brand Driven Experience Commerce with insights from e.l.f. Cosmetics
by Israel Serna | November 21, 2019 | Customer Loyalty, News & Events

Last week Annex Cloud traveled to Palm Springs, CA for the 2019 Glossy Beauty x Wellness Summit. Our CMO, Jeff Herrera and the VP of Digital at e.l.f. Cosmetics, Ekta Chopra, sat down for a fireside to discuss how e.l.f. Cosmetics’ Beauty Squad loyalty program was creating massive success for them.  Key Insights:  “When Target specifically spoke of what they did wrong with Read more...

Annex Cloud wins Best in Class in Technology at 2019 Customer Expo
by Sean Ogino | November 19, 2019 | Customer Loyalty, News & Events

Technology is one of the cornerstones of any successful SaaS program. How companies build, architecture, and design their overall program decide how successful it is in solving their client’s issues. Here at Annex Cloud, we put a lot of resources behind developing, designing, and implementing our industry leading customer marketing and loyalty solutions. That’s why we’re so excited to announce that Read more...

How Conversion Optimization Builds Long-Term Customer Loyalty with The Good
by Jon MacDonald | October 7, 2019 | Customer Loyalty, News & Events, Other

The value of customer loyalty should never be underestimated, especially in ecommerce. If you assume that the customer journey ends as soon as the user completes a purchase, you’re making a huge mistake. The point of conversion should be looked at as the start of a long-term relationship with the customer. Immediately after a purchase is when the customer is Read more…

Industry Analyst, Gartner, Features Annex Cloud in 2019 Cool Vendor Report for Loyalty Management
by Sean Ogino | September 25, 2019 | Content Marketing, Customer Loyalty, News & Events

Annex Cloud continues to advance Loyalty Cloud, User Generated Content (UGC) and Referral Marketing in both B2B and B2C arenas. In June of this year, Annex Cloud was awarded a 2019 Loyalty360 Platinum Award with Sugarfina for Customer Experience Strategy and successfully launched Native Receipt Scanning with e.l.f. Cosmetics at its inaugural Lunch and Loyalty event at IRCE 2019. Earlier Read more…

Annex Cloud Recognized in Customer Loyalty Shortlist by Constellation Research
by Sean Ogino | September 11, 2019 | Customer Engagement, Customer Loyalty, News & Events

Annex Cloud was recently recognized by Constellation Research as part of their published Shortlist of Customer Loyalty providers. Their shortlist “presents vendors in different categories of the market relevant to early adopters.” As part of their criteria, “Successful customer loyalty programs advance the relationship between an organization and its customers beyond the elementary transactional relationships concerned with pricing and convenience.” Read more…