Forrester Now Tech: Loyalty Marketing, Q4 2022 Report Features Annex Cloud as Customer Loyalty Solutions Provider

by Deepak Nautiyal |

Forrester Now Tech: Loyalty Marketing, Q4 2022 Report Features Annex Cloud as Customer Loyalty Solutions Provider

customer loyalty solutions

Annex Cloud, a leading customer loyalty solutions provider firm has been included in Forrester Now Tech Loyalty Marketing, Q4 2022 Report. The report features Annex Cloud at the apex position in the midsize organizations category including firms with annual revenue between $25M to $75M. With a wide range of loyalty marketing players available in the … Read more

B2B Loyalty Programs are Key to Future Growth: What Matters Most and Findings from B2C

B2B Loyalty Programs

Loyalty programs in B2C brands are adding a lot of value for brands, manufacturers, and retailers.  B2B, however, is just now starting to take off.   B2B manufacturers and distributors view loyalty differently than B2C.  However, it is clear that loyal customers drive perpetual growth and boost brand affinity. According to Pareto’s principle, 80% of … Read more

What 2008 Taught Us About The Importance of Customer Retention

Importance of Customer Retention

Recessions, like storms, don’t give much warning and they won’t wait until you brace yourself. Recessions ravage businesses and lead them to hit a wall and in such times extraordinary measures are required. You will be pressed to act promptly, anxious about the potential impact on your company and terrified about uncertain times ahead. Hence … Read more

Why you and your Business should use Lead Ads

Lead Ads Magnet Image

Getting detailed information regarding your leads is an important part of any business venture that relies on prospecting. That’s why so many digital leaders use lead ads. For their businesses, making sure that we’re collecting email addresses and other Personal Identifying Information (PII), then using that information to keep in touch with them across all … Read more

Digital Commerce Leaders Choose Loyalty to Effectively Compete Against Amazon

compete against Amazon

Brands, manufacturers, retailers and distributors are all very mindful of the Amazon effect.  The e-commerce giant controls almost half of all e-commerce sales in the US. Further to this concern is the fact that most people use Amazon to search and find products.  The search engines such as Bing, Yahoo or Google are still being … Read more

Annex Cloud Integrates Storefront Reference Architecture (SFRA) on Salesforce Commerce Cloud (SFCC)

Storefront Reference Architecture

  Annex Cloud’s SFRA integration on SFCC allows customers to build sites faster with a full library of core site capabilities developed with industry best practices. Hundreds of out-of-the-box features include cart, checkout, homepage, product detail pages, and more. This partnership with SFCC allows brands and manufacturers to hone the digital experience, optimize their CTAs, … Read more

Loyalty Designed for Authentic and Brand Driven Experience Commerce with insights from e.l.f. Cosmetics

Ekta-and-Jeff-at-Glossy-Summit (1)

Last week Annex Cloud traveled to Palm Springs, CA for the 2019 Glossy Beauty x Wellness Summit. Our CMO, Jeff Herrera and the VP of Digital at e.l.f. Cosmetics, Ekta Chopra, sat down for a fireside to discuss how e.l.f. Cosmetics’ Beauty Squad loyalty program was creating massive success for them. Key Insights: “When Target specifically … Read more

Annex Cloud wins Best in Class in Technology at 2019 Customer Expo

Image of Annex Cloud wining Best in Class Loyalty360

Technology is one of the cornerstones of any successful SaaS program. How companies build, architecture, and design their overall program decide how successful it is in solving their client’s issues. Here at Annex Cloud, we put a lot of resources behind developing, designing, and implementing our industry leading customer marketing and loyalty solutions. That’s why … Read more

How Conversion Optimization Builds Long-Term Customer Loyalty with The Good

Conversion Optimization

The value of customer loyalty should never be underestimated, especially in ecommerce. If you assume that the customer journey ends as soon as the user completes a purchase, you’re making a huge mistake. The point of conversion should be looked at as the start of a long-term relationship with the customer. Immediately after a purchase … Read more

Industry Analyst, Gartner, Features Annex Cloud in 2019 Cool Vendor Report for Loyalty Management

Loyalty Management

Annex Cloud continues to advance Loyalty Cloud, User Generated Content (UGC) and Referral Marketing in both B2B and B2C arenas. In June of this year, Annex Cloud was awarded a 2019 Loyalty360 Platinum Award with Sugarfina for Customer Experience Strategy and successfully launched Native Receipt Scanning with e.l.f. Cosmetics at its inaugural Lunch and Loyalty … Read more

Annex Cloud Recognized in Customer Loyalty Shortlist by Constellation Research

Customer Loyalty Shortlist Image

Annex Cloud was recently recognized by Constellation Research as part of their published Shortlist of Customer Loyalty providers. Their shortlist “presents vendors in different categories of the market relevant to early adopters.” As part of their criteria, “Successful customer loyalty programs advance the relationship between an organization and its customers beyond the elementary transactional relationships … Read more

Annex Cloud Recognized as 2019 Leader by G2 as Best Loyalty Management Software

Best Loyalty Management Software in 2019 _ G2

We’re excited to announce that we’ve been recognized as a 2019 Leader by G2 in the area of Loyalty Management. G2 is a software review site that gives brands the ability to find the best software solutions for their needs. The site ranks each software by collecting user submitted reviews and comparing them to other … Read more

How Overstock Found Customer Loyalty Success

overstock customer loyalty

Patrick Byrne originally launched Overstock in 1999 to sell excess inventory from failed eCommerce businesses at deep discounts. Today overstock features both excess stock as well as exclusive items manufactured for Overstock. Overstock has made a name for itself in the eCommerce market and it is considered a competitor to giant amazon, especially when it … Read more

Sugarfina Rewards Powered by Annex Cloud Earns Top Honors at Loyalty Awards

Customer Loyalty Awards

Sugarfina and Annex Cloud took home the Best Customer Experience Strategy Award for 2019, which highlights some of the industry’s most innovative CX loyalty designs. These awards recognize brands that are driving customer loyalty forward and successfully navigating today’s complex and evolving landscape. Awards were given across a total of twelve categories, each representing a key … Read more

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