What Do Customers Expect From a Loyalty Program?

by Natasha Ambavle |

What Do Customers Expect From a Loyalty Program?

A recent report states that the average consumer belongs to 14.8 loyalty programs but is only active in 6.7 of them. Another report by Code Broker found that 65% of consumers engage with less than half of the loyalty programs to which they belong. But that doesn’t say much about the effectiveness of loyalty programs … Read more

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