What Do Customers Expect From a Loyalty Program?
by Natasha Ambavle | September 3, 2021 | Customer Centric Approach, Managing Customer Expectations

 A recent report states that the average consumer belongs to 14.8 loyalty programs but is only active in 6.7 of them. Another report by Code Broker found that 65% of consumers engage with less than half of the loyalty programs to which they belong. But that doesn’t say much about the effectiveness of loyalty programs because 71% of consumers say Read more…