5 Takes on How Customer Loyalty Strategies and Tactics are Evolving

by Erin Raese |

5 Takes on How Customer Loyalty Strategies and Tactics are Evolving

Loyalty Programs & Strategies Continue to Evolve

In speaking with clients, prospects and other loyalty nerds, I’m hearing some new takes, new perceptions on loyalty – what it is, what it may not be, we want something like loyalty but not customer loyalty… Yet, as I dig in to understand further – all of it is still loyalty. The foundational disciplines are … Read more

Customer Experience—Taking It Personal

The Evolution of Customer Experience

We all know how significant customer experience is and how it’s the most important factor that influences purchase decisions. We’ve been talking about customer experience for more than a decade now. Almost every business today has a keen focus on enhancing customer service but beyond that we’re not so sure. So, what distinguishes leaders from … Read more

Crypto and NFT—A Fad or The Future of Loyalty Marketing

Crypto and NFT- Customer Loyalty Marketing

“How do you cause people to believe in an imagined order such as Christianity, Democracy or Capitalism? First, you never admit that the order is imagined.” Yuval Noah Harari, Sapiens: A Brief History of Humankind As the price of Bitcoin teases $100,000, the overall cryptocurrency market is growing rapidly in depth and breadth. Cryptocurrency and … Read more

Decoding the Concept of Loyalty Marketing

Have you ever tried to collect sand in your palm? The more sand you try to accommodate, the more it slips through your fingers; much like acquiring and trying to retain customers. Just like sand, the logic behind customer retention is simple; focus on retaining the sand in your hands than trying to accommodate more. … Read more

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