Customer Data Types and Privacy-friendly Collection Tips

by Erin Raese |

Customer Data Types and Privacy-friendly Collection Tips

Customer Data Types and Privacy-friendly Collection

Your brand growth strategy depends on having accurate and timely customer data. In fact, data is the new currency. The Economist compares data with oil and just like when oil was the hottest commodity, data mining has regulations in place to ensure ethical data collection and management practices. Consumers are more protective of their data … Read more

Loyalty Solutions and their Impact on Businesses

loyalty solutions

What do Reebok, Starbucks, and IKEA have in common? All are leading players in their respective industries, and each has a strong brand following. That powerful brand loyalty distinguishes them and puts them way ahead of their competition, giving the brand an almost cultlike status in some markets. Thanks to their highly efficient loyalty solutions, … Read more

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