Customer Experience—Taking It Personal

The Evolution of Customer Experience

We all know how significant customer experience is and how it’s the most important factor that influences purchase decisions. We’ve been talking about customer experience for more than a decade now. Almost every business today has a keen focus on enhancing customer service but beyond that we’re not so sure. So, what distinguishes leaders from … Read more

Crypto and NFT—A Fad or The Future of Loyalty Marketing

Crypto and NFT- Customer Loyalty Marketing

“How do you cause people to believe in an imagined order such as Christianity, Democracy or Capitalism? First, you never admit that the order is imagined.” Yuval Noah Harari, Sapiens: A Brief History of Humankind As the price of Bitcoin teases $100,000, the overall cryptocurrency market is growing rapidly in depth and breadth. Cryptocurrency and … Read more

How Loyalty Can Help You Shift Automaker and Dealership Success into High Gear

Automotive Customer loyalty program

Can you hear that? It’s the fundamental shift in how consumers are now buying cars. In response to the pandemic, consumers were quick to steer their car shopping online. Frost & Sullivan report that for automakers 72 percent of customer interactions are digital and dealerships are now often the last stop. Test drives are increasingly … Read more

Loyalty Solutions and their Impact on Businesses

loyalty solutions

What do Reebok, Starbucks, and IKEA have in common? All are leading players in their respective industries, and each has a strong brand following. That powerful brand loyalty distinguishes them and puts them way ahead of their competition, giving the brand an almost cultlike status in some markets. Thanks to their highly efficient loyalty solutions, … Read more

Understanding Customer Loyalty and Strategies to Reinforce It

During one of our conversations, a friend of mine insisted I switch my brand of toothpaste to hers. Her reasoning was simply that it was better and she had been using it for years. I questioned her about the product’s quality and whether she had any hard facts that prove it was better than the … Read more

The Genius of Loyalty Points Program

loyalty points program

Loyalty programs have been around for decades, and at some point, one might start to question their relevancy and impact. Have they become redundant and ineffective after all this time? Let’s look at some facts and figures to better understand brand loyalty and its relevancy in today’s world. The Pareto Principle shows 80% of your … Read more

Building Customer Loyalty in 2021-22

In a fast-changing world, where customers are exposed to numerous brands and products each day, surviving and thriving in this competitive era has become a bigger challenge. While customer acquisition may help with business expansion, loyal customers will help the brand sail through the sea of rivals and create a distinct identity of the brand … Read more

Understanding Loyalty Card Systems

Loyalty Card System

The loyalty system dates back to the 18th Century when American retailers started giving out copper coins to their customers, which could be redeemed on their next purchase. This marketing strategy gained traction, and copper coins were first replaced with tokens and then stamps. Today, loyalty programs are represented either in the form of plastic … Read more

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