How Loyalty Can Help You Shift Automaker and Dealership Success into High Gear

Can you hear that? It’s the fundamental shift in how consumers are now buying cars. In response to the pandemic, consumers were quick to steer their car shopping online. Frost & Sullivan report that for automakers 72 percent of customer interactions are digital and dealerships are now often the last stop. Test drives are increasingly happening on YouTube. Digital interactions Read more…

Loyalty Solutions and their Impact on Businesses
by Natasha Ambavle | June 3, 2021 | Loyalty KPI, Loyalty Progams, Loyalty Solutions

What do Reebok, Starbucks, and IKEA have in common? All are leading players in their respective industries, and each has a strong brand following. That powerful brand loyalty distinguishes them and puts them way ahead of their competition, giving the brand an almost cultlike status in some markets. Thanks to their highly efficient loyalty solutions, these companies have been successful Read more…

The Genius of Loyalty Points Program
by Natasha Ambavle | May 13, 2021 | Loyalty Points Program, Loyalty Progams

Loyalty programs have been around for decades, and at some point, one might start to question their relevancy and impact. Have they become redundant and ineffective after all this time? Let’s look at some facts and figures to better understand brand loyalty and its relevancy in today’s world. ·       The Pareto Principle shows 80% of your profits come from just Read more…

Building Customer Loyalty in 2021-22
by Natasha Ambavle | May 2, 2021 | Customer Engagement, Customer Loyalty, Loyalty Progams

In a fast-changing world, where customers are exposed to numerous brands and products each day, surviving and thriving in this competitive era has become a bigger challenge. While customer acquisition may help with business expansion, loyal customers will help the brand sail through the sea of rivals and create a distinct identity of the brand in the market.   What Exactly Read more…

Understanding Loyalty Card Systems
by Natasha Ambavle | April 29, 2021 | Customer Loyalty, Loyalty Card Systems, Loyalty Progams

The loyalty system dates back to the 18th Century when American retailers started giving out copper coins to their customers, which could be redeemed on their next purchase. This marketing strategy gained traction, and copper coins were first replaced with tokens and then stamps. Today, loyalty programs are represented either in the form of plastic cards with chips or mobile Read more…