The Genius of Loyalty Points Program

by Natasha Ambavle |

The Genius of Loyalty Points Program

loyalty points program

Loyalty programs have been around for decades, and at some point, one might start to question their relevancy and impact. Have they become redundant and ineffective after all this time? Let’s look at some facts and figures to better understand brand loyalty and its relevancy in today’s world. The Pareto Principle shows 80% of your … Read more

An Extensive Study on Uber’s Loyalty Program

Uber's loyalty program

Let me Google it!Let’s Skype!Just Uber it! Ever wondered why some brands become iconic and start to represent the category of product or service they deliver holistically? This iconic stature is a result of unique concepts, excellent product quality, and a top-of-the-line customer experience. Enhancing customer experience has therefore become a top priority for global … Read more

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