Loyalty Program Cards – History and Relevance in the 21st Century
by Natasha Ambavle | May 23, 2021 | Loyalty Card Systems, Loyalty Program

If you emptied the contents of your wallet, chances are you would find at least one plastic card with a company’s branding on it. Loyalty Program Cards or loyalty card programs need no introduction; customers are well accustomed to them, and brands use these cards to their advantage in pursuit of keeping customers engaged and involved with the brand through their Read more…

Understanding Loyalty Card Systems
by Natasha Ambavle | April 29, 2021 | Customer Loyalty, Loyalty Card Systems, Loyalty Progams

The loyalty system dates back to the 18th Century when American retailers started giving out copper coins to their customers, which could be redeemed on their next purchase. This marketing strategy gained traction, and copper coins were first replaced with tokens and then stamps. Today, loyalty programs are represented either in the form of plastic cards with chips or mobile Read more…