Why Customers Abandon Loyalty Programs and How To Prevent It
by Grace Miller | May 16, 2018 | Customer Loyalty

Loyalty programs have gradually been gaining recognition in the market. While brands were once purely focused on acquisition, marketers are slowly realizing that loyalty programs are just as important. In fact, in 2017, 75% of brands indicated that they plan to increase their loyalty program budget. In the modern, e-commerce driven world, loyalty programs are not only appreciated but expected. Read more…

How to Take Your Online Customer Retention to the Next Level
by Grace Miller | May 15, 2018 | Customer Loyalty

Catching consumer attention is important, however, it is equally important to ensure that your customers remain with your brand. Not only do lost customers cost money—the global value of a lost customer is $243—but customers that stay with your brand are also more likely to bring in your base revenue and save your money. In fact, 80% of a company’s Read more…

9 Mistakes You May Be Making with Your Loyalty Program Platform
by Grace Miller | May 11, 2018 | Customer Loyalty

Loyalty programs have become a good way for companies to cultivate relationships with their consumers as well as to encourage brand loyalty and customer interaction. Unfortunately, not all loyalty programs are made equal, and some will even fail. Just as a strong loyalty program can bring plenty of benefits, a poorly designed or poorly executed loyalty program can hurt your Read more…

6 Tips for Designing a Loyalty Program That Drives Customer Retention
by Grace Miller | | Customer Loyalty

Traditionally, marketers have put the majority of their emphasis on new customer acquisition. However, while expanding one’s consumer base is important, cultivating customer loyalty should not be overlooked. After all, 65% of a business’ profits comes from existing customers, and as much as 80% of that comes from the top 20% of consumers that are loyal to that business. Meanwhile, Read more…

Why Best in Class Loyalty Programs Incorporate Visual Commerce
by Grace Miller | May 9, 2018 | Customer Loyalty, User Generated Content, Visual Commerce

Modern technology and current marketing tactics have allowed for a significant expansion of loyalty marketing strategies. While traditional loyalty programs rely solely on points for purchase, the modern model expands actions and rewards to include other major marketing tactics. Visual commerce (VC) is among the prominent marketing strategies that can easily and effectively be used to expand loyalty programs. VC relies Read more…

Understanding the Importance of Customer Loyalty in Marketing
by Grace Miller | May 8, 2018 | Customer Loyalty

Many companies fail to realize the full importance of customer loyalty in marketing. Modern business practices have a tendency to focus on marketing towards new consumers: a research survey showed that 72% of small businesses planned to allocate most of their marketing budgets to new customer acquisition. However, fostering existing customer relationships is just as important as—if not more so Read more…