Beauty Rewards Program Is an Ideal Fit for Loyalty

by Grace Miller |

Beauty Rewards Program Is an Ideal Fit for Loyalty

beauty rewards program

As per a report by Edited, the global beauty industry is valued at $532 billion and counting. Since the bulk of the consumers are millennials, the beauty industry has got the enormous potential for a phenomenal rise. Many companies today are looking at the beauty industry to leverage the potential by designing the beauty rewards … Read more

Product Update: Visual Commerce Reporting Enhanced with Pinterest and Instagram Insights

shoppable post scheduler

Our development team has been hard at work on the latest enhancement to Annex Cloud’s Visual Commerce solution. In an effort to fully round out the visual commerce platform, we are adding comprehensive Pinterest and Instagram insights to the reporting dashboards.

The original form of our Visual Commerce solution was a straightforward visual marketing solution that gave brands the ability to collect customer content and permissions, and curate pictures with the goal of boosting onsite conversion. The development of Shoppic: Shoppable Instagram, expanded our capability by giving clients a way to monetize their Instagram traffic with a shoppable feed connected to their profiles. As well as streamline their visual social media strategy with a built-in scheduler.

This most recent enhancement accomplishes the goal of delivering a truly well-rounded visual marketing platform for our clients. Pinterest and Instagram insights give clients access to a breadth of data that can help inform and improve their visual marketing strategies. Here’s the breakdown of the insights included for each platform:

Pinterest Insights: Our Pinterest insights consolidate and expand on the information you can collect through Pinterest Analytics.

Insight: Pinterest Engagement Driven by Content On Your Website
Find the breakdown of Pinterest shares from your website, pins created from your website’s content, and which pins featuring your website content are driving the most re-pins.

Benefit: These insights help identify the content that inspires customers to share your brand on Pinterest so you can replicate it and continue to proactively drive engagement and product/brand discovery via Pinterest.

Insight: Website Traffic and Engagement Driven By Pinterest
Monitor website visitors, both new and returning, who are being referred from Pinterest. Discover which pins and boards are producing significant numbers of impressions and click-throughs to your site.

Benefit: Find out what content on Pinterest spurs customers to click back to your site to make a purchase.

Instagram Insights: We are building out a comprehensive Instagram Insights dashboard aimed at helping you improve your visual marketing strategy.

Insight: Follower Data
Find out which of your followers have the greatest number of their own followers, discover the Instagrammers and posts with the most impressions that mention your brand handle, and track new followers by post and overall follower growth rate.

Benefit: Getting deeper insights into your followers helps you understand their potential to increase your reach and offers a simple channel to discover new influencers. It also helps you gain an understanding of what content drives the highest increase in followers so you can continue to improve your Instagram posts.

Insight: Instagram Engagement
Unearth hashtags that are driving the most engagement with your brand, find out which of your posts earn the highest impression rates, monitor what content delivers the most likes and comments, and track overall user interaction with each Instagram post.

Benefit: Understanding how your content performs on Instagram helps inform your future strategies so you can collect and create content you know will continue to drive engagement and brand awareness.

Insight: Instagram Stories Data
Quickly find data including unique views on your stories, number of customers who viewed your full story, and which stories drive the highest number of direct messages.

Benefit: Quick insights into your Instagram Stories can help you regularly improve the content you put out to boost re-occurring engagement with your Instagram profile and improve brand recognition.

For more information or to learn more about our Visual Commerce reporting capabilities, contact us or get in touch with your Customer Success Manager today.

Instagram Product Tags Enable In-App Shopping for Select Brands

instagram product tags

For a whole week in May, Instagram’s top designers and product managers were not in their California headquarters. They were in a rented house, stocked with snacks, far away from laptops and machines. They were brooding over how to make their photo sharing app shoppable without transforming it into a splashy catalog. That intense brainstorming process gave rise to several ideas…and after carefully filtering out them, the team decided to put their heart in one idea- Instagram product tags!

Instagram Product Tags: How They Work

Instagram is testing a solution allowing certain retail partners–20 to be precise–to tag products in the photos they post to the social network, similarly to how one would tag a friend. Each post will have a tap to view icon at the bottom left of a photo. When tapped, a tag will appear on various products in the post—showcasing up to five products and their prices. After selecting this tag, a user will be able to see a detailed view of the product. If user is convinced by that product information and wishes to buy that product, he can tap on the Shop Now link from the product details view. The user then will be directed to that product on the business’s website, making it easier for them to buy the product they want.

In short, the new Instagram product tags work much like tagging a user would work, except now certain test companies will be able to tag their products in their images and Instagram users who happen across these tags will be able to purchase the product within the app. There is no need for third party processing or a browser.

instagram product tags

The noticeable thing about Instagram product tags is that they do not hinder the user experience. Neither do they force people to view these tags. Instagram product tags are initially hidden by default to all users, but users will see a button that allows them to show the tagged products. Besides, as the product pages will be opened within Instagram itself, there is no need for users to open a separate browser to complete the purchase. If user goes to the product page of retailer’s website after tapping the new link button and he decides not to buy at the final moment, he can simply swipe to go back to their feed without needing to switch out of a separate app.

Of course, one has all the reasons to look at this move through the lenses of cynicism and pessimism. After all, social media has found it hard to sell items on its platforms. Not long ago we saw the premature death of Twitter’s buy button along with the departure of its head of e-commerce. The history of shopping Facebook, Instagram’s parent company, is not all rosy either. It’s had “credits,” store tabs, and more, and just recently debuted product tagging itself as well as a Craigslist-style marketplace.  We’re unsure yet if these efforts will work out, but Facebook’s earlier adventures definitely didn’t. With such a mixed past, why did Instagram decide to go in the direction of social commerce?

The Why of Instagram Product Tags: The Nature of Instagram

The functionality and ways of operating are different for different social media platforms. Twitter is all about textual ways of expressing one’s thought about any damned matter coupled with the curiosity to know what celebrities have to say. After all, more than common people, Twitter has become celebrities’ first choice when it comes to social media platforms. The flourishing of a buying activity has a lesser possibility there.

But Instagram is inherently and predominantly visual. That’s what is actually needed to showcase the various qualities of your products in an effective way. Hearing about a beautiful wallpaper and actually having a look at it is as different as night and day. The visuals have more power to stimulate buying behavior. And this is the thing which might work in the favor of Instagram.

The Why of Instagram Product Tags: Data Gathering

Instagram is not taking any profit from its 20 retail partners for this service. It’s understandable too. Instagram has the financial and logistical power to look at it as a pure experiment. With this, Instagram will get the clear cut picture of online shopping from the angle of social media. It can keep an eye on what people generally like to buy on social media platforms, up to what extent people are ready to accept social networks as places of shopping, what are the common hindrances that may occur in such shopping activities, and much more.

In the long term, this will fortify Instagram’s future attempts of targeted ads. Through Facebook, it already has huge data about the habits of the world’s Internet users. This feature will give it much more granular shape. And it will definitely brighten the ad revenue prospects of Instagram. According to eMarketer, Instagram is on track to surpass Twitter, which seems to be fading quickly, in worldwide ad revenue by 2017—pulling in $3.6 billion compared to Twitter’s $2.53 billion.

The Why of Instagram Product Tags: A Potentially Seamless Buying Experience

Though with each passing day mobile is more and more the de facto tool for shopping, most mobile shopping experiences today take people from the shop window right to check out—without giving consumers the opportunity to consider a product and get more information. Instagram’s own survey suggests that the majority of purchases takes a day or longer, with only 21% of purchases made within a day. Without ruling out the power of impulse buying, it’s quite clear that people take time to better understand the products they’re interested in.

That’s precisely why even though this feature is currently available to a group of people on iOS devices within the US, Instagram will be exploring more options of this feature such as the ability to save content so Instagrammers can take an action later. This will give customers time to think about the product more…and once they are truly convinced they want it, they can fall back on the saved content to buy it. Naturally, the better the mobile shopping experience, the better the chances of sales!

Eventually, Instagram product tags will be an act to boost its monetization process- something which many social media platforms have tried to achieve. But the way Instagram is doing it and the visual nature that it has, it looks like a move in a right direction. Instagram is already profitable and is raking in billions of ad dollars, so if this succeeds, it’ll mean a whole new level of revenue for the app.

For now, though, this is only in testing and available to a select few brands. If you want to make your Instagram shoppable without waiting, check out Shoppic.me!

Note: We always keep a close watch on each and every happening in the social media world. In this blog also we have discussed Facebook’s recent updates for marketers, including product tags. Here, you can find out everything about Facebook’s launch of Marketplace. To know which new targeting tools Snapchat has added in its arsenal, have a glance at this blog.  Similarly, to get acquainted with recent Instagram updates, this blog is a must-read.

Instagram Live Streaming May Debut Soon

instagram live streaming

That time is not far away that all social media platforms will look almost identical, if not similar. Snapchat created a ripple by coming up with its one-of-its-kind Stories. Instagram was quick enough to replicate that feature. After the resounding success of live video–first debuted by smaller platforms by scooped up by Twitter and Facebook, everyone is realizing the real power of it.  And now, Instagram live streaming may be just around the corner.

There has been no official announcement from Kevin Systrom and the gang about Instagram live streaming. But as per one Russian news site, which has images and video of the feature running on a Nexus 6P, a new “live” section in Stories will feature “popular live broadcasts”. The feature looks something like this…

instagram live streaming

As you can see, there is a big red button at the bottom with the label “Go Insta!” This is the button that lets you start your Instagram live streaming. There is also a “Schedule” button in the top right corner, which is similar to that of Facebook’s recent scheduling option for video streaming. If you are going live from Instagram, your followers will be able to see your profile along with the stories.

Instagram Stories recently made their way to the “Explore” tab, and you can see that the live Story has a banner reading “Live” overtop its icon. After clicking on that button, you would be directed to a page called popular live broadcasts. But as it’s not yet functional, it wouldn’t load.

instagram live streaming 2

Though Instagram has received severe criticism for deliberately ripping off Snapchat’s stories idea, it did help it in stepping up its game.  And thus it’s outrightly sensible that their team chose Stories as its platform to launch the Instagram live streaming functionality. The Instagram Stories feature has all the technical framework ready to host the live broadcasting. Similarly, people are already hooked to this feature with more than 100 million daily users. Thus, there is a little to worry about the probability of reach and engagement. In fact, it will help Instagram in further boosting engagement.

There is no doubt that Instagram live streaming makes perfect sense for their road map. But as I have said, it is still in a testing phase. If the early beta testers don’t like it, the company might drop the whole plan altogether. The rumors also say that if everything goes well, Instagram may integrate it with VR (Virtual Reality). But it is not confirmed yet, and these are just speculations. We will have to wait for some sort of official announcement from Instagram. And considering that it will definitely add up in the already competitive market of social media, the wait is worth!

To Conclude…

I have always believed that social media is increasingly becoming a visual place with a dominance of videos. The development of Instagram live streaming just further confirms my belief. But there is a ringing message for marketers all across the globe and that message is: If you aren’t thinking in terms of videos to present or communicate your products or service on social media, you are at the opposite end of the future!

Note: We always keep a close watch on each and every happening in the social media world. In this blog also we have discussed Facebook’s new marketing tools. This post tells you everything you need to know about Facebook’s launch of Marketplace. To know which new targeting tools Snapchat has added in its arsenal, have a glance at this blog.  Similarly, to get acquainted with recent Instagram updates, this blog is a must read.

For more ideas on how to boost sales, recognition, and engagement with visual social content, take a look at our guides:

Where Instagram’s Comment Moderation Tool Falls Flat

instagram's comment moderation

It made headlines a few weeks ago when Justin Bieber had to shut down his Instagram account after his fans began leaving hateful comments on a photo of him and his new girlfriend, Sofia Richie. The Bieber isn’t the only one who gets hate–plenty of other celebrities and everyday people get harrassed online too.  Amidst such turbulent times when abuse is running amok on social media platforms, Instagram announced a new comment moderation tool. The aim is to allow users to flag keywords they do not want appearing in the comments on their pictures. Let’s take a look at how Instagram’s comment moderation capabilities work and what they’re really capable of…

bieber instagram

How Does Instagram’s Comment Moderation Work?

Instagram has made it incredibly simple. You just have to follow the following steps-

  • Go to your Profile tab.
  • Tap the Settings gear icon in the top right corner.
  • Find and tap “Comments.”
  • Toggle “Hide Inappropriate Comments” to automatically hide keywords that are “often reported as inappropriate.” Or, add your own custom keywords in the text box, separating each with a comma.
  • Tap “Done” to save your changes.

 

instagram comment moderation
In short, there are two options of how to block comments under Instagram’s comment moderation tool: default and custom. With the help of default option, you can hide unsuitable comments as per the standard list of keywords decided by Instagram. The custom settings permit the user to add his own words, phrases, hashtags and emojis that they would like to be filtered out of comments on their pictures. The custom option will certainly help Instagram account owners in keeping certain topics away, even if the words themselves weren’t considered abusive. You can block the hashtag of that particular viral topic.

Customized comments moderation is definitely bolder and more direct in comparison to Instagram’s already existing safety tools such as swiping to delete comments and reporting for inappropriate content. By giving full control over what they don’t want to see in their comment sections, users will be the whole and sole of the self-designed censorship. But just like with every other feature or app, there are some concerns with this moderation tool too. Some are technical, while some are conceptual. We will throw a glance at them.

Filtering Comments Doesn’t Hide Them From All Users

With this moderation tool, users have the power to filter comments containing specific keywords or phrases from appearing on their profile feed. But it’s important to know that they are just hidden. Instagram doesn’t remove them entirely.

If you hide certain comments of some user, they will remain hidden from you and your followers. However, anyone who knows that particular user can see them. This is especially worse for businesses who try hard to maintain their online reputation. Simply because without the knowledge of the user, it is allowing unacceptable comments to stay on a feed for longer than normal. The malicious content may begin its damage even before businesses realize that it exists in their comment sections.

Filters Cannot Be Completely Robust

The fans and social media followers of big brands and companies are not confined within the boundaries of only one country. Consequently, comments on photos and videos will be in different languages. Insults and slang from dozens of different languages will be hard to keep track of unless a company has a native from every country contributing to its social team. Regardless of how strong Instagram develops its filter, it’s almost impossible to check and verify each and every word of each and every language.

Chances of Further Upsetting Customers

There is a dilemma here. If you allow rants of a dissatisfied customer, which can be full of curse words and unacceptable tone, the page may look indecent. It may put other genuine people on your Instagram profile in an awkward position. However, if you use Instagram’s comment moderation capabilities to remove anything with a single curse word, customers may feel that you don’t listen to them. They may get angry seeing that their comment is being removed. In that sense, this comment filtering tool is like a double–edged sword. Thus, you have to be very careful while deciding what you wish to exclude from the comment.

Ambiguous Emojis

Instagram’s comment moderation tool lets you block emojis too. The problem with the emoji is its meaning or importance in the comment depends on the context in which it is being used rather that the imagery of the emoji itself. The same emoji may have a different meaning in different comments. And for any machine learning operation, the toughest part is to understand the context. Evidently, it will be difficult for this feature’s filter as well.

But, despite all the concerns that I have discussed here, this move by Instagram must be welcomed. And one also has to understand that it has born out of the necessity. Instagram is inherently public and people post private photos there. If the trolling and unmentionable words keep flooding the comment sections of the peoples’ and businesses’ accounts, it might result in a decrease in interest and engagement.

In a Nutshell…

Just 4 to 5 months ago Twitter came up with Comment Moderation Tools in Periscope broadcasts. And now Instagram has done the same thing. Instagram has even said that this is not the end, as it is trying to make Instagram a fun and safe place to be. Without a doubt, the coming times will see more and more social media platforms will give more power to their account holders when it comes to comments moderation and other parts of their user experience.

Note: We always keep a close watch on each and every happening in the social media world. We just discussed Facebook’s recent marketing updates, including the ability to tag products and create Snapchat-esque Stories in Messenger, and also covered everything you need to know about Facebook’s launch of MarketplaceTo know which new ad targeting tools Snapchat has added in its arsenal, have a glance at this blogSimilarly, to get acquainted with the latest Instagram updates, this blog is a must read.

Recent Instagram Updates: A Can’t-Miss Overview

instagram updates

Since 2014, roughly 18 new Instagram features, updates, or changes to the app have been released. Every time something changes, have to step back again, pause and think about how to frame these Instagram updates for your strategy. Considering the fact that the photo app has roughly half-a-billion users and more than 300 million active users on the network each day, you have to be on your toes all the time to adapt to all these new upgrades. Here’s an overview of what’s happened recently.

A) Instagram Stories:

This is one of the more important recent Instagram updates that has come out of the company’s goal to motivate users to create and share more content on the platform. As many are saying, it’s a near replica of Snapchat Stories and like Snapchat, the photos and videos shared in your Instagram Story are short-lived and can’t be viewed once 24 hours have elapsed. Unless you specifically select this option, the content won’t be visible on your profile grid or in the main Instagram feed.

These stories can be easily shared by all Instagram accounts. A colorful ring around a profile picture is a sign that there is a new story. To view the story, you just have to tap on the profile picture and you can see all the content they’ve posted in the last 24 hours in chronological order from oldest to newest. But what does this mean for businesses and brands?

There is always a danger of turning a business account on Instagram into a place of too polished and glossy photos. This can affect the authenticity which often comes from connecting with your audience on social media. Instagram Stories can be a great way to maintain that connection with authenticity. Through behind-the-scenes content, brands can take their followers on a journey and tell the story behind the posts in their feed. In fact, Pencils Of Promise, a non-profit organization that builds schools and increases educational opportunities in the developing world, and UFC have already used Instagram Stories. The former took their followers behind the scenes in their New York office and the later used stories to show one of their athletes at the supermarket sharing the food he eats during training camp.

instagram stories 3

B) Increased Video Length:

Longer videos have been one of the more inevitable Instagram updates, as time and again, it’s been proven that videos are the objects to which peoples’ eyes are naturally glued. It is the medium with the highest ROI. Thus, it’s not surprising that Instagram rolled out an increased time limit for videos from 15 to 60 seconds in April. It is functional with the latest version of the app. Apart from the ability to shoot directly from the app, it also allows you add filters, turn off the sound, and choose the cover photo. Similarly, you can find out how many people are viewing your videos on Instagram. All you have to do is look at the view counts.

instagram video

After clicking on the number of views, you can see the number of likes, along with the option to follow those who liked your video.

instagram video views

For brands, it’s a useful advancement as they can clearly understand the exact nature of the engagement vs. reach. If your brand video is getting enough reach but very few are liking it, then you can conclude that it is not appealing to people. It can tell you that something has gone wrong with the video and you can make timely changes. Moreover, the enhanced video length is also a positive change as it is giving more time for the video appeal.

C) Instagram Comment Moderation:

Another one of the most recent Instagram updates is a comment moderation tool for business pages. Available on new brand profiles, this tool will allow brands to block comments with words or phrases often reported as offensive from appearing on your posts.

instagram moderation

Spam comments have been around for a while and have always acted as a pain in the neck. A false or malicious comment that may be intended for a pure fun or preoccupied hatred for a brand is a great repellent for other genuine people. It doesn’t just corrode the decency of the profile, but it also creates doubts about the brand’s quality and credibility among few credulous viewers. And it can hurt the prospect of brand promotion. Similarly, it’s not at all a rare thing to see gorilla marketing stunts from some small retailers where they post about their business in a comment section of the profile of bigger retailers. This new tool can act as a deterrent to all such nagging activities.

D) Push Notifications:

Along with Instagram Stories, this is also one of the most important recent Instagram updates. You should have noticed that Instagram’s new algorithm doesn’t care about chronology that much. Instead, you’ll see posts in the order that Instagram think the most important to you. In short, rather than recency, relevancy runs the show on Instagram. For example, a photo with 19 likes and 5 comments from three hours ago from someone you regularly engage with is several posts ahead of a photo with 180k likes and 640 comments from an hour ago from a celebrity with a verified profile whom you rarely engage with. What does it mean is you have to ensure that your targeted audience will not miss even a single update from your brand profile and for that you have to take proactive measures. Otherwise, people will never hear from you. Instagram’s Turn On Post Notifications are custom-made for this purpose only.

This newly launched feature is available on mobile apps. Your customers will have to go to your profile, click the three dots (hotdog icon) and select “Turn on Post Notifications.” Once selected, they will receive updates every time that account posts new content.

instagram push notifications

The benefits of such notifications are immense. Through such notifications, you can alert followers about product launches, promotions or time-sensitive deals. And timely updates do boost the sales. Localytics’ researchers found that 65% of mobile users who selected to receive push notifications for an app returned within 30 days.  Apart from increased sales, visibility and brand presence, it also ensures a constant dialogue with your followers.

E) Manage Your Favorite Filters:

No filter is always the way to go. But if you love to use filters, you have plenty of options. Instagram comes with 40 unique filters, but as a business, you generally want consistency in the style and treatments of the filter. Consequently, a problem arises when more than one person is handling your Instagram account, as maintaining consistency becomes difficult. Don’t worry! You can now manage your favorite filters by selecting the gear icon at the end of the filter list.

It can be a great help to your design team to work on the same thought of line as far as filters are concerned. The same information will be given to the social media manager while he is devising campaigns.

F) Remove Tags of Your Company From Other People’s Photos:

You cannot stop other people from accessing your content on Instagram; Instagram stories being the only exception. That’s why the possibility of random users tagging your brand on photos that are unsuitable or unrelated to your business is a reality. But now one of the recent Instagram updates has given you the immunity from such annoyances. You can go to the “Photos of You” section, click the three dots and either choose photos to hide or adjust your tagging option. You can have automatic or manual tagging to your “Photos of You” section.

instagram remove tag

Of course, the aforementioned Instagram updates are sure to be followed by more. Just like every other social media platform, Instagram will also evolve. It’s a necessity if it wishes to devise a robust and secure monetization model. But as a marketer, you should take note of all updates. Study them, analyze them, understand them and knit your social media strategy around them. Because if you aren’t doing it, your competitors certainly are!

The New Instagram Stories Feature and What It Means For Your Brand

instagram stories

Instagram just announced the launch of Instagram Stories, a new format of photo and video sharing in which content disappears after 24 hours.

Does this sound familiar? Well, it should, given that this feature bears a lot of resemblance to Snapchat–the trailblazer in disappearing content–and its Story function. Even The New York Times is noting the similarities, and Instagram CEO Kevin Systrom isn’t disagreeing. Earlier today, he told Techcrunch that Snapchat “deserve[s] all the credit.”

That said, let’s leave aside discussions of authorship and innovations and get back to basics.

How do Instagram Stories work?

Instagram Stories appear at the top of users’ feeds. Instagrammers can tap icons to see photos and videos that’ve been shared within the past 24 hours by users they follow.

Users sharing Instagram Stories content can use emoji stickers or draw on their images. Videos are currently limited to 10 seconds, which is a curious move considering that Instagram’s pattern as of late has been to lengthen video times for both ads and regular content.

The left image shows how Instagram Stories now appear in users' feeds. The center and right images demonstrate how you can edit your photos.
The left image shows how Instagram Stories now appear in users’ feeds. The center and right images demonstrate how you can edit your photos.

 

Instagram Stories come with enhanced privacy settings for users. Instagrammers can hide their stories from anyone, even followers. They can also highlight parts of their stories by posting them on their profiles.

instagram stories 2
Users can see who’s viewed their photos and videos.

 

What do Instagram Stories mean for brands?

As of now, Instagram hasn’t commented on the possibilities that Stories hold for marketers. That doesn’t mean they’re nonexistent, though, as Stories are yet another avenue to connect with your audience. While their popularity is yet to be determined, marketers are in luck when it comes to tackling this new medium.

Why? Well, if you’re successful on Snapchat, you have a very good foundation for Instagram Stories. While you’ll need to learn how your Instagram audience differs from your Snapchat audience, you can look to your current Snapchat strategy to inform your work.

If your business has a strong Instagram following but hasn’t done as well on Snapchat–or hasn’t tried it–this is an exciting opportunity to discover more about your audience. You’ll learn what works (and what doesn’t) for your followers, giving you more insight into your other marketing efforts.

Here are some content ideas to try:

  • Behind the scenes content
  • Teasers of new products or campaigns
  • Live content from events
  • Individualized feedback to specific users

Beyond this, Instagram Stories could be marketers’ chance to beat Instagram’s relatively new, controversial algorithm. It’s unclear if Stories will be displayed in chronological order or in accordance with Instagram’s relatively new, Facebook-like algorithm. Either way, Stories give you another chance to get your followers’ attention.

360-Degree Video a Win for Barbour, Despite Missteps

360-Degree Video

Barbour, the luxury outerwear and fashion brand, is the latest of a growing group of high-end apparel companies to use social media and video technology to democratize the runway. It’s well-known that traditional fashion shows are populated by elite industry insiders and VIPs, but more and more consumers have gotten to experience them thanks to video streaming and social media platforms like Instagram and Snapchat. Some designers have presented their collections exclusively on Instagram, and Topshop–a Facebook and Google+ veteran–streamed its autumn/winter 2016 show on Periscope. Barbour went a step further with its spring/summer 2017 men’s collection and turned its runway presentation into a digital fashion show with 360-degree video.
The Barbour team used 360-degree cameras to capture the presentation and then uploaded the footage to its social platforms within an hour. Viewers–who were largely prompted to watch by Instagram posts and Facebook Canvas adverts–then had an almost real-time, panoramic view of the experience.

The results? The brand saw an uptick in online traffic and sales, and garnered over 7 million impressions on Instagram and Twitter. This is no small feat, considering that Barbour only has 149,000 Instagram followers and 111,000 Twitter followers.

This success speaks to the pull of 360-degree video, even when it’s not used to its full potential. Barbour could, and perhaps should, have made more use of the video format by having its models walk around the room, rather than just standing against a backdrop. Considering the money it can take to do a proper 360 video, it only makes sense to design the presentation with this panoramic view in mind.

In order to hold viewers’ interest after the novelty wears off, brands using 360-degree video will need to make their content more engaging and interactive. George at Asda’s campaign earlier this year is an excellent example of 360-degree video done right. They did a virtual tour of their branded house, and asked users to count how many clocks they saw in the video. The first user to answer correctly won £250 in vouchers. The video got over 11,000 views on Facebook and almost 1 million on YouTube.

In the case of a fashion show or other sorts of live events, live streaming will be another vital way of engaging audiences. While 360-degree video can’t yet be used this way, it’s an inevitable development as competition for attention in online video gets fiercer.

It’s in the Bag! Frito-Lay Upgrades its Visual UGC

visual ugc

Instagram’s 400 million active users now post a staggering 70 million photos per day, while 350 million photos are uploaded daily to Facebook. It’s clear that visual user generated content (visual UGC) isn’t going anywhere. For several years now visual UGC and solutions like visual commerce have been hugely popular among e-commerce businesses. However, some companies struggle … Read more

Instagram Business Profiles: An Overview

Instagram debuts business profiles

It looks like the masterminds behind Instagram have come to realize that their road towards success goes through the road which had already been traversed by its parent company Facebook. The latest development in this journey is that of Instagram business profiles, similar to Facebook’s company pages. Earlier,  Instagram came up with a targeting strategy … Read more

Marketing with UGC: Squeeze Your Content to the Last Drop

ugc

Here at Annex Cloud we don’t like to waste things. Whether it’s a water bottle, a paper bag, or precious user generated content (UGC), we’re all for reusing and recycling. When you have hundreds of inspiring pictures up in your Visual Commerce galleries or thousands of rave reviews, it seems like a shame to not use … Read more

A Lesson in Hashtags, Visual Commerce, and Shakespeare

Visual Commerce

The hashtag is a subject of scrutiny and curiosity, sarcasm and convenience. Some say that it represents the dumbing-down of modern society, others use hashtags in speech ironically, and still others employ them hourly to gain popularity. No matter your feelings on the matter, hashtags are a part of our language now. And though this … Read more

User Photos Best Practices: Are You Using These 4 Strategies to Get Visual Commerce Content from Your Customers?

user photos

Whether they’re selfies, #OOTD (outfit of the day) pictures, or tantalizing shots of brunch dishes, images from Instagram and other social media platforms are much more effective in inspiring and enticing consumers than traditional stock or catalog photos. At this point, the question isn’t whether or not to utilize user generated pictures; rather, it’s about how … Read more

Shoppable Instagram Solutions Are a Necessity

NewSeamlessProcess

Shoppable Instagram accounts are a necessity for e-commerce businesses nowadays. It is no news that mobile commerce has been getting some traction in the past few years, but recent numbers have shown that this trend may be stronger than we thought. Mobile commerce currently accounts for 35% of ecommerce sales and it’s expected to account … Read more

bed-bath-beyound
Hydrafacial
Mackenzie-Childs
toyota
mizuno
Taylormade
[CDATA[ */ var firstInput = document.getElementById("11402_476233pi_11402_476233") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_476233pi_11402_476233") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_476233pi_11402_476233") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_476233pi_11402_476233") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_476241pi_11402_476241 ") if(firstInput && typeof(firstInput.focus) != "undefined ") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_476241pi_11402_476241 ") if(firstInput && typeof(firstInput.focus) != "undefined ") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_476241pi_11402_476241") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_476241pi_11402_476241") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_476223pi_11402_476223") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_476223pi_11402_476223") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_476223pi_11402_476223") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_476223pi_11402_476223") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_475799pi_11402_475799") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_475799pi_11402_475799") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_475799pi_11402_475799") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_475799pi_11402_475799") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_476139pi_11402_476139") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_476139pi_11402_476139") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_476139pi_11402_476139") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_476139pi_11402_476139") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_476667pi_11402_476667") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_476667pi_11402_476667") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_476667pi_11402_476667") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[CDATA[ */ var firstInput = document.getElementById("11402_476667pi_11402_476667") if (firstInput && typeof(firstInput.focus) != "undefined") firstInput.focus() /* //]]
[White Paper]
[White Paper]