How Millennials Influence Your Branding Strategy [Infographic]
by Erin Duff | December 2, 2014 | Infographics, Other

Did you know that 247% of Millenials are more likely to be influenced by blogs or social networking sites? According to research Millenials are the generation that is transforming consumer marketing. What distinguishes Millenials from past generations is there strong brand preferences. They expect to have a strong personal relationship with companies and their brands. Because of this Millenials influence Read more…

The Battle of Facebook and Google+
by Erin Duff | August 15, 2013 | Facebook, Google, Infographics

Lately, there has been a lot of buzz about the competition between Facebook and Google+, so we thought we would lay all the facts out on the table. With over 350 million active users, Google+ surpassed Twitter and is coming in at second place behind Facebook. Who will come out on top? And most importantly, which network is the most beneficial to Read more…

Drive ROI with Social Media [Infographic]
by Erin Duff | July 19, 2013 | Infographics, ROI

Did you know that 90% of all purchases are subject to social influence? According to research, consumers are more socially invested than ever before. Social media marketing is not only driving ROI, but recent studies confirm that consumers spend 22% of time online on social channels like Facebook, Twitter, and Pinterest. Building brand advocates through social engagement is essential to success when it comes to Read more…

Social Consumer Comparison [Infographic]
by Erin Duff | July 12, 2013 | Infographics, Other, Social Media Marketing

When implementing a new social strategy, it is essential to find out exactly where your customers are spending their time on social networks and who is likely to spend the most money. This Social Consumer Comparison infographic not only breaks down average conversion rates, order sizes, and referral traffic revenue, but it effectively highlights companies with highly successful social strategies. Read more…

How E-Commerce Marketers Can Improve Social Engagement [Infographic]

The world of e-commerce becomes increasingly competitive every day, and there is more pressure than ever to disrupt, stand apart from the crowd, and stay at consumer top of mind.  As retail giants Amazon and Alibaba scale up and dominate on price points, shipping costs, and product availability, retaining core customers becomes even more essential.  Remaining economically relevant and connected Read more…