What to Look for When Choosing Social Login Software
by Grace Miller | June 6, 2018 | Identity Management

Incorporating a social login tool has plenty of benefits. Not only will you have the potential to obtain great data, but you will also tackle shopping cart abandonment, which is still a major customer pain point. Around 28% of customers list long checkout as their reason for leaving empty handed, while 37% stated that they abandoned their purchase because the Read more…

What You Should Know About Implementing a Social Login Solution
by Grace Miller | April 25, 2018 | Identity Management

Social login solutions are essential for any ecommerce or retail website.  They increase conversion rate, save time, and give you access to important information about your customers’ preferences.  Here’s why implementing social login software is a great investment for your business. What Is Social Login? You have seen social login if you have visited the checkout screen of a retail Read more…

How Social Login For Electronics Brands Works
by Prasad Dhamdhere | April 26, 2017 | Identity Management

The overabundance of passwords and usernames is a reality. As explained in this blog, it has now taken the form of password fatigue. The gravity of this becomes much sharper when a shopper has to put a password- username combination into the tiny screen of a phone. Social Login has offered a credible way out to this scenario by allowing users Read more...

Best Practices for Your Social Login Platform
by Grace Miller | March 8, 2017 | Identity Management

The average online user has 25 separate online accounts and 6.5 different passwords. Simple math will reveal that there are hundreds of possible username and password combinations- enough to create the very real condition of password fatigue. Social Login addresses this problem, but it needs to be implemented with best practices...Read more...

Why Social Login for the Fashion Industry is a Perfect Fit
by Prasad Dhamdhere | March 3, 2017 | Identity Management

The need to constantly up with new combinations of passwords and usernames for multiple websites is now getting transformed into password fatigue for customers. They either end up giving same password-username combination for all the websites- endangering security prospects. Or, they forget or misplace their passwords. But remember that of the consumers who register traditionally but forget their username or Read more...

6 Consumer Research Tools You’re Probably Not Using

The final buying decision of a customer is not usually straightforward. It gets shaped by various forces, be they cultural, social, psychological, and economical. Understanding how these factors prompt or repel people from buying is needed if marketers wish to succeed. The reason is that once you know the "actual" facts about the consumers, you can decide what consumer segment  needs Read more...