Google Assistant Launches New eCommerce Features
by Sean Ogino | May 23, 2017 | eCommerce, Google

Google is clearly aware of the incredible growth in e-commerce. To exploit it meticulously, over the years it has undertaken several successful ventures in e-commerce and payments, including Google Shopping, a mobile wallet, and delivery through Google Express. Once again, in order to successfully monetize Google Assistant--their AI voice assistant that made its debut at Google I/O 2016--Google is extending Read more...

Advanced eCommerce SEO and PPC Marketing Tactics and Philosophies
by Grace Miller | April 12, 2017 | eCommerce, Google

We recently caught up with Ron Dod, CEO of Visiture, a top ecommerce SEO and PPC agency. He answered our questions about how to boost visibility and conversion in this complex ecosystem... 1. Tell us a little about Visiture and how you help ecommerce businesses. Visiture was founded over 10 years ago as a search engine marketing agency focused on the ecommerce space. It Read more...

6 Consumer Research Tools You’re Probably Not Using

The final buying decision of a customer is not usually straightforward. It gets shaped by various forces, be they cultural, social, psychological, and economical. Understanding how these factors prompt or repel people from buying is needed if marketers wish to succeed. The reason is that once you know the "actual" facts about the consumers, you can decide what consumer segment  needs Read more...

Google Pop-Up Shop to Launch in New York
by Grace Miller | October 11, 2016 | Google, Omni-Channel

Fresh off its October 4 hardware announcement, Google broke the news that it's opening up a pop-up store in Manhattan. The Google pop-up shop will open in conjunction with the release of the company's hotly anticipated new hardware products, including its first phone--the Pixel--and its Amazon Echo competitor--Google Home. Google has dabbled in hardware before with products like the Chromebook and its Read more...

eCommerce News Update: Twitter-Google Team Up, What is Mobile?, and Brian Williams “Misremembers”
by Sean Ogino | February 7, 2015 | Google, Social Media Marketing, Twitter

News update, because we all need more of those. A recap of the news of the week; from the top stories in the ecommerce and social media world, to articles that makes us take a step back and think about the way we approach marketing and how we engage customers. Twitter and Google Teaming Up Again Twitter is expanding the Read more…

The Battle of Facebook and Google+
by Sean Ogino | August 15, 2013 | Facebook, Google, Infographics

Lately, there has been a lot of buzz about the competition between Facebook and Google+, so we thought we would lay all the facts out on the table. With over 350 million active users, Google+ surpassed Twitter and is coming in at second place behind Facebook. Who will come out on top? And most importantly, which network is the most beneficial to Read more…