Increase Program Engagement with Gamified Loyalty

Customer acquisition has always been expensive when compared to customer retention. Even when in-depth research in this field has provided marketers with an effective solution to keep up with customer retention, tighter competition and technological advancements have made it challenging for businesses to design loyalty programs that specifically stand out. Hence, gamification of Loyalty Programs is a powerful attribute, which if Read more...

How Fashion Brands Can Turn Heads in a Crowded Market

Fashion brands are facing interesting times. The explosion of private-label brands and online marketplaces have made differentiation more important than ever. The phasing out of third-party cookies and fragmented customer data make it difficult to truly know customer preferences and deliver the personalized experiences today’s consumers crave. According to McKinsey, The State of Fashion 2021, fashion brands must optimize their Read more…

Top 3 Challenges Today’s Businesses Face and How to Solve Them

Customer loyalty technology and retention strategies have existed for a long time. Businesses embraced these in a big way throughout the 2008/2009 recession, in part because focusing on existing customers is one effective way for organizations to weather uncertain times. Since the recession, companies have continued to implement loyalty solutions, yet many are still uncertain about the value. Most programs Read more…

Annex Cloud Named in Forrester’s Now Tech: Promotions and Offer Management Providers, Q3 2021

Annex Cloud is proud to be part of Forrester’s Now Tech: Promotions and Offer Management Providers, Q3 2021 report. Annex Cloud’s sophisticated Promotions and Offer Management functionality is powered by our Rewards and Incentive Engine. This engine provides marketers with a flexible platform to create attractive incentives that can be used within or without a loyalty program. Customers enjoy a Read more…