Turn these 4 CPG Trends into Opportunities with Loyalty

Between the pandemic and Google announcing it’s planning to phase out third-party cookies, Consumer Goods companies are facing some tough challenges. It could be time to consider a loyalty strategy and turn those challenges into exciting and profitable opportunities. Here are four key CPG trends and a few ways customer loyalty for CPG can help enterprises not only overcome them Read more…

Do You Know Your Customers Better Than Your Competitors?
by Natasha Ambavle | July 6, 2021 | Customer Data, Data-Driven Marketing, First-Party Data

Did you know, companies that adopt data-driven marketing are more likely to have an advantage over the competition and increase profitability? In fact, a recent Forbes article states that they are six times more likely to be profitable year-over-year. So, what is this customer data that drives success? In simple terms, it’s knowledge about your customers, but not just any Read more…