An Overview of Loyalty in The Luxury Fashion Industry

by Natasha Ambavle |

An Overview of Loyalty in The Luxury Fashion Industry

After the relaxation of the first lockdown phase in 2020, the global fashion industry and especially the luxury fashion sector experienced the unexpected phenomenon of ‘revenge shopping’. Contrary to what marketing gurus and forecasting professionals predicted, the fashion industry experienced a massive boom. The phenomenon was not restricted to offline shopping. In fact, online shopping … Read more

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