Facebook’s Topic Data: What You Need to Know

by Grace Miller |

Facebook’s Topic Data: What You Need to Know

Facebook’s Topic Data

In March, Facebook launched Topic Data, which is a new service that lets brands better understand topics Facebook users discuss, which brands and products they use, and which activities they follow. It will allow marketers to sift through large amounts of data, and Facebook users cannot opt out of it. All Facebook Topic data will … Read more

Facebook’s News Feed Algorithm Update and the Need for Sticky Posts

Facebook’s News Feed Algorithm Update

Facebook recently announced it is adding a new signal to their News Feed ranking. They are now considering how much time users spend viewing stories and posts as an indicator of their interest in the topic. Prior to this update, Facebook heavily considered actions such as likes, comments and shares as indicators of interest in … Read more

Effective Use of Social Media for eCommerce: Facebook Edition

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By now it’s pretty obvious Social Media is a vital component of any retailer’s or brand’s marketing efforts and with Social Media management tools like Hootsuite, executing across multiple networks has become easier than ever. However, it’s easy to fall into a trap of treating all platforms the same, positing similar if not duplicate content … Read more

Don’t let Facebook control your organic reach

With over 1 billion users creating content, sharing news and posting photos, it was only a matter of time before Facebook started limiting which content appears in newsfeeds. With Facebook’s new guidelines and rules, every business page’s organic reach took a hit. Organic reach is defined as the number of unique people who saw your … Read more

The No Hassle Facebook Contest

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Creating engaging content on Facebook is a challenge. Posting photos, quotes and interesting articles can get a bit redundant, especially if you don’t have time to curate relevant and amazing content. The most interactive type of content are Facebook contests. These get your fans to actively participate in your online community through liking, entering and … Read more

Facebook turned 10 and changed eCommerce forever

Facebook turned 10 on Tuesday and has accomplished more than what many of us could do in 100 years. What started from a college dorm room has spread and evolved to the point of 1.23 billion active monthly users. From teenagers to grandparents, everyone is on Facebook, businesses included. With its pervasiveness, Facebook has changed … Read more

Is Social Media the Most Popular Kid at School?

Social Media sites are now a staple in our everyday lives, and for teenagers it is no different. They have grown up with Facebook and Twitter, not knowing the world any differently. Teenagers spend about 5 hours a day online and at least 51% of teenagers will log into a social media site at least … Read more

What does Facebook Want to Be When it Grows Up?

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Facebook started back in 2004 as a way to connect, share updates and photos with friends and family. Zuckerberg’s current cash-cow originated from the failed concept of Facemash. A kind of “hot or not” idea that featured photos from unwilling Harvard students and encouraged other students to rate them based on levels of attractiveness. Thankfully, … Read more

The Battle of Facebook and Google+

Lately, there has been a lot of buzz about the competition between Facebook and Google+, so we thought we would lay all the facts out on the table. With over 350 million active users, Google+ surpassed Twitter and is coming in at second place behind Facebook. Who will come out on top? And most importantly, which network … Read more

Facebook Store: Why your Brand Needs One

In this day and age marketing your product has become more competitive with social media sites like Facebook and Twitter revolutionizing the way people communicate over the web. As a brand, promoting your product over any social network requires a lot of thinking. Facebook currently leads the race for the top social networking site, so … Read more

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