Annex Cloud Named to the Constellation ShortList™ for Customer Loyalty and Retention

Constellation Research™, a technology research and advisory firm, recognized Annex Cloud in its 2021 Constellation ShortList for Customer Loyalty and Retention. Named solution vendors were determined by client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research. Constellation Research Advises Enterprises on Industry-leading Technology Constellation Research delivers strategic guidance to companies looking to transform their businesses Read more…

How to Build Long-lasting MLM Relationships with Loyalty

The Direct Sellers Association (DSA) reports there were about 6.2 million Americans actively involved in a multi-level marketing (MLM), also known as direct sales or network marketing, at the end of 2020. Despite declining participation, the industry is still going strong with $40.1 billion in retail sales, 7.7 million direct sellers, and more than 41.6 million customers. MLM Organizations Face Read more…

How Fashion Brands Can Turn Heads in a Crowded Market

Fashion brands are facing interesting times. The explosion of private-label brands and online marketplaces have made differentiation more important than ever. The phasing out of third-party cookies and fragmented customer data make it difficult to truly know customer preferences and deliver the personalized experiences today’s consumers crave. According to McKinsey, The State of Fashion 2021, fashion brands must optimize their Read more…

Why Grocery and Supermarket Retailers Should Take a Fresh Look at Loyalty

Grocery chains have traditionally relied heavily on blanket one-size-fits-all offers and blind circulars to incent customers with aggressive discounts. Forrester reports that 80 percent of customers want to be treated as individuals and receive communications and offers tailored to their unique preferences—and this applies just as much to the grocery industry as any other. Today’s Grocery and Supermarket shoppers expect Read more…

Top 3 Challenges Today’s Businesses Face and How to Solve Them

Customer loyalty technology and retention strategies have existed for a long time. Businesses embraced these in a big way throughout the 2008/2009 recession, in part because focusing on existing customers is one effective way for organizations to weather uncertain times. Since the recession, companies have continued to implement loyalty solutions, yet many are still uncertain about the value. Most programs Read more…

Social eCommerce Emerges as a Refreshing, Lucrative Breakthrough for Marketers
by Rohan Ahire | April 19, 2021 | eCommerce, Social Media, User Generated Content

As shoppers continue to prefer online shopping, integrating social media with ecommerce is going to be one of the most powerful strategies for brands in 2021. Owing to Covid-19, the global social commerce market is expected to grow at a rate of 31.4%. Social ecommerce enables users to shop directly from social media. It is redefining the way people shop, Read more…