Social eCommerce Emerges as a Refreshing, Lucrative Breakthrough for Marketers
by Rohan Ahire | April 19, 2021 | eCommerce, Social Media, User Generated Content

As shoppers continue to prefer online shopping, integrating social media with ecommerce is going to be one of the most powerful strategies for brands in 2021. Owing to Covid-19, the global social commerce market is expected to grow at a rate of 31.4%. Social ecommerce enables users to shop directly from social media. It is redefining the way people shop, Read more…

CLV Marketing: Using Customer Behavior Analytics & Retention Rate to Improve Profitability
by Tadpull | April 14, 2021 | Customer Lifetime Value, Customer Loyalty, eCommerce

Your customer data should be telling you more than numbers. Customer Lifetime Value models take data such as repeat purchase rate or average time to repurchase and turn them into incredible insights for how to find the right customers, increase purchase frequency, and maximize your eCommerce success. How do you visualize your business model? What about your customer journey? And Read more…

Loyalty is a Requirement for All Businesses, just ask 2020
by Rohan Ahire | January 26, 2021 | Customer Engagement, Customer Loyalty, eCommerce, Other

Have you noticed the trend?  In good times we spend on advertising and events. We spend on the fun and exciting. We spend on the memorable messaging. Boy, do we spend!  In bad times, budgets get cut, customers go away, the lack of sustainable opportunity from our advertising spend is painfully obvious. We scramble. We shift our spending. We shift Read more…

Annex Cloud Has United with Worldpay to Streamline Earning Loyalty Rewards
by Rohan Ahire | September 18, 2020 | Customer Engagement, Customer Loyalty, eCommerce, Referral Marketing

Annex Cloud is pleased to announce an exciting new strategic partnership with Worldpay from FIS (NYSE: FIS) the global leader in payment processing. Worldpay is a leading payments technology company with unique capability to power global Omni-commerce, processing 75 billion transactions annually around the globe. With an integrated technology platform, Worldpay offers a comprehensive suite of products and services delivered globally through a single Read more…

Boost Customer Lifetime Value with a Shared Purpose

Your brand makes a statement and should always reflect what you stand for.  This is your shared purpose with your customers.  The role of social and community support in connection with your brand and shared purpose with customers cannot be understated.   Shared values are increasingly gaining momentum and customers are motivated to join loyalty programs that are associated with Read more...