Customer Retention in a Recession Requires Ongoing Customer Engagement
by Sean Ogino | March 26, 2020 | Customer Loyalty, eCommerce

Welcome to the second part of our ongoing Customer Retention series. If you missed the first part of our series, you can read it here. Weathering through the storm market volatility is not easy. It requires making good judgment calls and trusting your team to pull together. But it also means shielding yourself through the worst parts of the downpour by Read more...

Top Tech Integrations for Your Loyalty Program
by Sean Ogino | February 11, 2019 | Customer Loyalty, eCommerce, Other

When you went to get coffee today, probably at your local Starbucks, you may have paid with your Starbucks app. And if you did, you’re in good company. As one of the 15 million people who are signed up for and active users of Starbucks Rewards, Starbucks’ all-in-one loyalty program and social behavior software is a great example of a Read more…

Case Study: How to Build a Successful B2B Loyalty Program
by Sean Ogino | August 31, 2018 | Annex Cloud Case Study, Customer Loyalty, eCommerce

B2B Loyalty Overview: It is very true that there is no one-size-fits-all loyalty program. Especially not in the business-to-business industry. The B2B space is such a specific market with a narrower audience, so it must be treated as such. That means audience segmentation and personalized incentives are that much more important. This study will review how Annex Cloud helped two Read more…

Why Your Ecommerce Sales Strategy is Incomplete Without a Customer Loyalty Solution
by Sean Ogino | August 23, 2018 | Customer Loyalty, eCommerce, Omni-Channel

Once upon a time, an ecommerce company could get away with just a simple website that sold products. Then one day the industry progressed to the point that we all needed to incorporate an email service provider. And now, we have Amazon, Walmart.com, and the other retail powerhouses creating new standards for ecommerce fulfillment, price, and service. According to TechCrunch, Read more…

31 Shopping Cart Abandonment Statistics for 2018
by Grace Miller | May 15, 2018 | eCommerce

Marketing places a high emphasis on consumer engagement and consumer base expansion. However, an engaged consumer is not always guaranteed to buy. The phenomenon of a customer simply deciding to leave an e-commerce transaction has come to be referred to as shopping cart abandonment. The percentage of abandoned carts ranges anywhere from 50% to 80%. Here are more surprising shopping Read more…

5 Shopping Cart Abandonment Solutions That Really Work
by Grace Miller | April 4, 2018 | eCommerce

Online shopping cart abandonment has become a serious problem for many e-commerce and retail businesses. This very real issue will deplete your conversion rate unless you take the right measures. More than three of every four consumers visiting an e-commerce site leave their shopping carts full. Typical reasons consumers leave their online carts include excessively high extra costs, such as shipping Read more…