Annex Cloud Has United with Worldpay to Streamline Earning Loyalty Rewards
by Rohan Ahire | September 18, 2020 | Customer Engagement, Customer Loyalty, eCommerce, Referral Marketing

Annex Cloud is pleased to announce an exciting new strategic partnership with Worldpay from FIS the global leader in Payment processing. Worldpay from FIS (NYSE: FIS) is a leading payments technology company with the unique capability to power global Omni-commerce, processing 75 billion transactions annually around the globe. With an integrated technology platform, Worldpay offers a comprehensive suite of products and services, delivered globally Read more…

Boost Customer Lifetime Value with a Shared Purpose

Your brand makes a statement and should always reflect what you stand for.  This is your shared purpose with your customers.  The role of social and community support in connection with your brand and shared purpose with customers cannot be understated.   Shared values are increasingly gaining momentum and customers are motivated to join loyalty programs that are associated with Read more...

Retaining Your Most Valuable Customers – Trends to Look For in 2020
by Bistriti Poddar | May 14, 2020 | Customer Engagement, Customer Loyalty, eCommerce, Omni-Channel

If brands want to gain customer loyalty, then they must have a laser focus on retaining their most valuable customers.  So, what is customer retention? It’s your ability to keep your customers engaged by offering them great products and great service with high perceived value across every touchpoint in the customer journey.  Loyal customers mean less churn, more transactions, higher Read more...

Use Loyalty to Surprise and Delight your Customers in a Recession
by Bistriti Poddar | May 11, 2020 | Customer Engagement, Customer Loyalty, eCommerce, Omni-Channel

The world has come to a virtual standstill and the impact of an impending recession is going to be far-reaching. Given the looming economic downturn, a compelling lesson to learn is that excellent customer service is critical to your success and can greatly impact your bottom line. In order to be relevant in such uncertain times, the ability to surprise Read more...

How to Connect with Customers During an Economic Downturn
by Bistriti Poddar | May 7, 2020 | Customer Engagement, eCommerce, Referral Marketing

Since the double dip recession of 2008/2012, many companies are finding themselves in troubled waters yet again. No two economic downturns are alike and hence it is important to understand the changing consumption patterns of your customers and fine-tune your engagement strategies accordingly. Against this crisis backdrop, most  brands, retailers and manufacturers are rigorously searching for some level of stability. Read more...

B2B Loyalty Programs are Key to Future Growth: What Matters Most and Findings from B2C

Loyalty programs in B2C brands are adding a lot of value for brands, manufacturers, and retailers.  B2B, however, is just now starting to take off.   B2B manufacturers and distributors view loyalty differently than B2C.  However, it is clear that loyal customers drive perpetual growth and boost brand affinity. According to Pareto’s principle, 80% of your sales come from 20% Read more...