Consumers have more payment options than ever before—and a mere 30% use a single source for all their financial needs. Most spread their payments and other financial needs across a wide range of providers. Incumbent banks are suffering from eroding economics and fading customer relationships as more consumers engage with newer digital offerings. Neobanks and … Read more
On the occasion of your customer’s birthday, gifting them something thoughtful will ultimately reflect on how valuable your brand considers your customers to be. Small yet prominent gestures help in increasing the customer’s lifetime value and also as stated from a survey, a simple personalized birthday mail along with a surprise gift can increase the … Read more
The grocery space witnessed a spike in demand during the pandemic, as millions of customers wanted to stock necessary items for day to day life. According to reports, in April 2020, online grocery sales touched $5.3 billion, with total orders going from 46.9 million to 62.5 million between March and April, respectively. It is the … Read more
In the department store landscape, where customers are spoilt for choice – where to shop, how to shop, which brands to choose, loyalty is becoming more crucial than ever. It’s not anymore only about unique experiences, or value offering, but also effective rewards like customizable digital reward programs that make it worthwhile for shoppers to … Read more
The notable fact that retention is much cheaper than customer acquisition has led organizations to focus on developing strategies and programs dedicated to conveying gratitude to customers and making them feel valued. This strategy known as a dedicated loyalty program, creates customer loyalty plus, time guarantees high customer engagement, word of mouth and advocacy. These … Read more
Gaining new leads isn’t easy, and keeping the existing customers consistently engaged isn’t easy either. The key motive for any marketer should be to acquire loyal customers as they not only bring more profit to the business but also potentially reduce the operating cost for most businesses. The concept of Customer Loyalty goes beyond the … Read more
If you are planning for an exclusive tiered reward program for your brand’s loyalty program solution, or perhaps a simple customer referral lead, the value of your loyalty program will always depend upon the rewards that you offer to your loyal brand advocates. The selection of a perfect reward is crucial as it distinctly showcases … Read more
An incentive based program primarily gives customers more perks and benefits in order to get greater engagement. While the conventional structure emphasizes on rewarding customers with every purchase they make, with an incentive based program, customers are rewarded when they cross or achieve a certain milestone. To understand and evaluate what is good for your … Read more
One of the most crucial and hardest parts of establishing a thriving business is to attract new customers and retain the existing. Brands once emphasized more on customer service, but in today’s ecosystem, facilitating excellent customer service isn’t simply enough. The key to a successful business depends massively on the strategies that the brand exclusively … Read more
Businesses aim on facilitating frequent purchases to secure greater engagement. Those brands, which incorporate repeated buying and selling of products or services, primarily need to focus on differentiating their business from other similar competitors. Points reward program motivates its members to exclusively purchase from your brand, because of high standards of the perceived value. The … Read more
