Is Online Ecommerce Business Profitable?

An eCommerce business is a booming industry but it takes more than selecting a brand name to make it profitable, it all boils down to how much traffic you can generate to your site. In simple words, you must get buyers and have them purchase from your online store to make enough profits. As a brand marketer, you must consider Read more...

Maximize Retention and Revenue with Subscription Business Model

What is a Subscription Business Model? Keeping the focus on customer retention rather than on customer acquisition, the Subscription Business Model is based on the idea of making fixed revenues by selling a product or service along with a recurring subscription profit. The entire model is carefully drafted in a way so that individual customers can make repetitive multiple payments to Read more...

Drive Retention with Attractive Level Loyalty Rewards

Loyalty Programs are playing an active role in the marketing domain for a long period now. With years of advancements and research done specifically to improve loyalty among customers, brands have come up with upgraded and futuristic loyalty programs that align excellently with brand values.  What are Level Loyalty Rewards and why are they attractive to customers? A Level Loyalty Program specifically Read more...

The Science Behind Customer Retention
by Natasha Ambavle | July 2, 2021 | Customer Retention Strategies, Customer Retention Tactics

The year 2020 shed light on the significance of customer retention and since then, it has been the talk of the town! While everyone stresses the importance of adopting this strategy, there isn’t much speculation about why and when you should focus on retention. In this article, we will learn about when you need to concentrate on retention, retention tactics Read more…