It’s a known fact that iPhone users are the true embodiment of loyal customers. Despite the never-ending marketing war between Android and iPhone users, Apple has been on a winning acquisition streak with a quantifiable number of Android users migrating to Apple. TechRadar estimates 1.5 billion Android users could switch to iPhone in 2022. So, … Read more
An eCommerce business is a booming industry but it takes more than selecting a brand name to make it profitable, it all boils down to how much traffic you can generate to your site. In simple words, you must get buyers and have them purchase from your online store to make enough profits. As a … Read more
What is a Subscription Business Model? Keeping the focus on customer retention rather than on customer acquisition, the Subscription Business Model is based on the idea of making fixed revenues by selling a product or service along with a recurring subscription profit. The entire model is carefully drafted in a way so that individual customers … Read more
Loyalty Programs are playing an active role in the marketing domain for a long period now. With years of advancements and research done specifically to improve loyalty among customers, brands have come up with upgraded and futuristic loyalty programs that align excellently with brand values. What are Level Loyalty Rewards and why are they attractive … Read more
The year 2020 shed light on the significance of customer retention and since then, it has been the talk of the town! While everyone stresses the importance of adopting this strategy, there isn’t much speculation about why and when you should focus on retention. In this article, we will learn about when you need to … Read more
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