Why Grocery and Supermarket Retailers Should Take a Fresh Look at Loyalty

Grocery chains have traditionally relied heavily on blanket one-size-fits-all offers and blind circulars to incent customers with aggressive discounts. Forrester reports that 80 percent of customers want to be treated as individuals and receive communications and offers tailored to their unique preferences—and this applies just as much to the grocery industry as any other. Today’s Grocery and Supermarket shoppers expect Read more…

Turn these 4 CPG Trends into Opportunities with Loyalty

Between the pandemic and Google announcing it’s planning to phase out third-party cookies, Consumer Goods companies are facing some tough challenges. It could be time to consider a loyalty strategy and turn those challenges into exciting and profitable opportunities. Here are four key CPG trends and a few ways customer loyalty for CPG can help enterprises not only overcome them Read more…

The Impact of Customer Satisfaction on Customer Retention

Brands have gotten so busy implementing strategies to acquire new customers that working on customer satisfaction has taken a back seat. From a practical standpoint, customer retention is more profitable than customer acquisition. The book, Marketing Metrics, emphasizes that companies have a 60-70% chance of selling to an existing customer while the probability of selling to a new customer is Read more…

The Science Behind Customer Retention
by Natasha Ambavle | July 2, 2021 | Customer Retention Strategies, Customer Retention Tactics

The year 2020 shed light on the significance of customer retention and since then, it has been the talk of the town! While everyone stresses the importance of adopting this strategy, there isn’t much speculation about why and when you should focus on retention. In this article, we will learn about when you need to concentrate on retention, retention tactics Read more…

Double down on Personalization to Deliver Better Customer Experience

There is an ongoing need for brands to deliver better customer experience. Better customer experience not only aids happy and engaged customers, but also drives customer retention. Customers nowadays have become intelligent with their choices. Most customers would leave if they had other choices that offered better experiences. This significantly affects customer retention goals of a company. It is also Read more...

Strategic Advantages and a Playbook to Improve Customer Retention
by Natasha Ambavle | May 31, 2021 | Client Retention, Customer Retention Strategies

  Imagine collecting seashells from the shore, putting them in your beach bag, then returning home to find the bag was torn, and you were left with nothing! As a company, if you have faced a similar predicament of securing new customers through expensive marketing strategies and failing to retain them, you’ve wasted important time and resources to obtain new Read more…