How to Make Media Loyalty Less of a Major Production

Today’s consumers have an overwhelming stream of media and entertainment options. The new acquisition is driven by original content but to retain consumers you need to really know them and their needs are more diverse than ever. Gen Z and Millennials needs vary greatly from Baby Boomers—so it’s critical to understand the nuances—including their interests, price sensitivity, ad tolerance, preferred Read more…

Annex Cloud Named to the Constellation ShortList™ for Customer Loyalty and Retention

Constellation Research™, a technology research and advisory firm, recognized Annex Cloud in its 2021 Constellation ShortList for Customer Loyalty and Retention. Named solution vendors were determined by client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research. Constellation Research Advises Enterprises on Industry-leading Technology Constellation Research delivers strategic guidance to companies looking to transform their businesses Read more…

How to Build Long-lasting Direct Sales Relationships with Loyalty

The Direct Sellers Association (DSA) reports there were about 6.2 million Americans actively involved in direct sales or network marketing, at the end of 2020. Despite declining participation, the industry is still going strong with $40.1 billion in retail sales, 7.7 million direct sellers, and more than 41.6 million customers. Direct Sales Organizations Face Unique Challenges The Direct Sales industry Read more…

Why Grocery and Supermarket Retailers Should Take a Fresh Look at Loyalty

Grocery chains have traditionally relied heavily on blanket one-size-fits-all offers and blind circulars to incent customers with aggressive discounts. Forrester reports that 80 percent of customers want to be treated as individuals and receive communications and offers tailored to their unique preferences—and this applies just as much to the grocery industry as any other. Today’s Grocery and Supermarket shoppers expect Read more…

Turn these 4 CPG Trends into Opportunities with Loyalty

Between the pandemic and Google announcing it’s planning to phase out third-party cookies, Consumer Goods companies are facing some tough challenges. It could be time to consider a loyalty strategy and turn those challenges into exciting and profitable opportunities. Here are four key CPG trends and a few ways customer loyalty for CPG can help enterprises not only overcome them Read more…

The Impact of Customer Satisfaction on Customer Retention

Brands have gotten so busy implementing strategies to acquire new customers that working on customer satisfaction has taken a back seat. From a practical standpoint, customer retention is more profitable than customer acquisition. The book, Marketing Metrics, emphasizes that companies have a 60-70% chance of selling to an existing customer while the probability of selling to a new customer is Read more…