Why Is Everyone Talking About Emotional Loyalty?

by Natasha Ambavle |

Why Is Everyone Talking About Emotional Loyalty?

Emotional Customer Loyalty

It’s a known fact that iPhone users are the true embodiment of loyal customers. Despite the never-ending marketing war between Android and iPhone users, Apple has been on a winning acquisition streak with a quantifiable number of Android users migrating to Apple. TechRadar estimates 1.5 billion Android users could switch to iPhone in 2022. So, … Read more

5 Costly Mistakes to Avoid in Creating Successful Loyalty Programs

costly-mistakes

To gain a competitive edge in a saturated marketplace, customer loyalty can make all the difference. While loyalty stems from a company’s consistent effort to meet and exceed customer expectations, a study by Rare Consulting reports 83% of customers said their brand loyalty is a result of trust. Customers that trust a company will come … Read more

Take Charge of Consumer Relationships with Financial Services Loyalty

Financial Services Loyalty

Consumers have more payment options than ever before—and a mere 30% use a single source for all their financial needs. Most spread their payments and other financial needs across a wide range of providers. Incumbent banks are suffering from eroding economics and fading customer relationships as more consumers engage with newer digital offerings. Neobanks and … Read more

Supercharge your Marketplace with a Loyalty Strategy

Supercharge-your-marketplace-with-a-loyalty-strategy

Loyalty programs are a great way to establish and prolong profitable customer relationships. According to Accenture, over 90% of companies run some kind of loyalty program. Harvard Business Review has stated that loyalty marketers increase revenues approximately 2.5x faster than their competitors. Loyalty programs make a difference.  Let’s explore how this works in a marketplace … Read more

Harness Data to Foster Customer Engagement

Harness Data to Foster Customer Engagement

The acceleration of digital, fierce competition, and ever-increasing customer expectations have all put a major dent in many of our growth plans. Customers want to be treated like individuals and want to stick with companies that know who they are and invest in building a meaningful relationship based on their preferences, values, and needs. To … Read more

A New View of Telecommunications Loyalty

customer retention strategies in telecom industry

The telecommunications industry occupies a unique space in that it’s less competitive, but customers report being more dissatisfied. Churn rates for telecom companies are high, averaging between 10 and 67% annually. The widespread grimace of this problem can be understood from the fact that roughly 75% of the 17 to 20 million subscribers signing up … Read more

Surprise and Delight your customers with Birthday Rewards

Birthday-rewards

On the occasion of your customer’s birthday, gifting them something thoughtful will ultimately reflect on how valuable your brand considers your customers to be. Small yet prominent gestures help in increasing the customer’s lifetime value and also as stated from a survey, a simple personalized birthday mail along with a surprise gift can increase the … Read more

Understand Customer Behavior Better with a Grocery Loyalty Card

Grocery-store-loyalty-card

The grocery space witnessed a spike in demand during the pandemic, as millions of customers wanted to stock necessary items for day to day life. According to reports, in April 2020, online grocery sales touched $5.3 billion, with total orders going from 46.9 million to 62.5 million between March and April, respectively. It is the … Read more

Make Customers feel Valued with Department Store Loyalty Program

In the department store landscape, where customers are spoilt for choice – where to shop, how to shop, which brands to choose, loyalty is becoming more crucial than ever. It’s not anymore only about unique experiences, or value offering, but also effective rewards like customizable digital reward programs that make it worthwhile for shoppers to … Read more

Increase Customer Retention with a Dedicated Loyalty Program

Dedicated-loyalty-program

The notable fact that retention is much cheaper than customer acquisition has led organizations to focus on developing strategies and programs dedicated to conveying gratitude to customers and making them feel valued. This strategy known as a dedicated loyalty program, creates customer loyalty plus, time guarantees high customer engagement, word of mouth and advocacy. These … Read more

Increase Customer Loyalty with these Customer Loyalty Techniques

Customer-loyalty-techniques

Gaining new leads isn’t easy, and keeping the existing customers consistently engaged isn’t easy either. The key motive for any marketer should be to acquire loyal customers as they not only bring more profit to the business but also potentially reduce the operating cost for most businesses. The concept of Customer Loyalty goes beyond the … Read more

Guide to asking the right loyalty questions- Best Practices

Loyalty-questions

If you are planning for an exclusive tiered reward program for your brand’s loyalty program solution, or perhaps a simple customer referral lead, the value of your loyalty program will always depend upon the rewards that you offer to your loyal brand advocates. The selection of a perfect reward is crucial as it distinctly showcases … Read more

Build an engaging customer experience with an incentive based program

Incentive-based-program

An incentive based program primarily gives customers more perks and benefits in order to get greater engagement. While the conventional structure emphasizes on rewarding customers with every purchase they make, with an incentive based program, customers are rewarded when they cross or achieve a certain milestone.  To understand and evaluate what is good for your … Read more

Grow your Business Effectively with Customer Loyalty Analysis

Customer-loyalty-analysis

One of the most crucial and hardest parts of establishing a thriving business is to attract new customers and retain the existing. Brands once emphasized more on customer service, but in today’s ecosystem, facilitating excellent customer service isn’t simply enough. The key to a successful business depends massively on the strategies that the brand exclusively … Read more

Delight Your Customers & Drive Retention with Points Reward Program

points reward program

Businesses aim on facilitating frequent purchases to secure greater engagement. Those brands, which incorporate repeated buying and selling of products or services, primarily need to focus on differentiating their business from other similar competitors. Points reward program motivates its members to exclusively purchase from your brand, because of high standards of the perceived value. The … Read more

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