Loyalty Programs – The Heart of Digital Transformation

by Grace Miller |

Loyalty Programs – The Heart of Digital Transformation

Loyalty Programs – The Heart of Digital Transformation

Loyalty Programs in the Age of Digital Transformation We all know that digital transformation is necessary to succeed. According to International Data Corporation (IDC) the direct digital transformation investment is expected to reach $7 trillion with a CAGR of 18% from 2020 to 2023. The global digital transformation market is expected to grow to $1,009.8 … Read more

7 Essential Loyalty Program Communications to Maximize Participation

Annex Cloud Customer Loyalty Program

A lot goes into a really effective loyalty program. Once you have the strategy, design, and financials planned out, the next important step is to focus on a robust marketing communications plan, so you and your customers can get the maximum benefit. All your marketing channels provide great opportunities to promote your loyalty program, especially … Read more

Use Loyalty Marketing to Capture Consent-based First-Party Data

Collecting First-Party Data While Reinforcing Customer Loyalty

Every brand wants to create an individualized experience for its consumers that increases customer engagement and retention, which is only possible with good data. But, with the global movement toward privacy and empowering consumers, so they have control of their data and how it’s used, the question becomes how can organizations acquire relevant, accurate data … Read more

How to Build Long-lasting Direct Sales Relationships with Loyalty

Direct Sales

The Direct Sellers Association (DSA) reports there were about 6.2 million Americans actively involved in direct sales or network marketing, at the end of 2020. Despite declining participation, the industry is still going strong with $40.1 billion in retail sales, 7.7 million direct sellers, and more than 41.6 million customers. Direct Sales Organizations Face Unique … Read more

Why Customer Loyalty is at the heart of Winning Marketing Strategies

customer loyalty

The mantra to staying ahead of the competition and gaining traction in an overly saturated market is- Customer is King! All marketing gurus harp on the importance of keeping customers happy in order to increase customer loyalty. Customer loyalty is the new currency, more valuable than dollars and pounds. Loyal customers dictate your brand value, … Read more

How To Build Customer Loyalty- A Guide

build customer loyalty

Customer loyalty is imperative for a brand to flourish, because it helps retaining customers and paves way for loyal customers to send out referrals. Marketers are opting for new methods and strategies for greater customer engagement and increased referrals. Building customers’ trust, so they come for frequent purchase is important and far more profitable than … Read more

Loyalty Program Cards – History and Relevance in the 21st Century

Loyalty Program Cards

If you emptied the contents of your wallet, chances are you would find at least one plastic card with a company’s branding on it. Loyalty Program Cards or loyalty card programs need no introduction; customers are well accustomed to them, and brands use these cards to their advantage in pursuit of keeping customers engaged and involved … Read more

Manage Customer Relationships Effectively With A Customer Engagement Platform

Manage Customer Relationships Better

To efficiently support and assist your customers, and successfully address their problems, every business must develop a robust system of engagement. Customer engagement platform is a single platform that ensures superior experiences and operational efficiency. By organizing and optimizing engagement activities, customer engagement platforms connect with their customers across multiple touchpoints. Hence to survive and … Read more

An Effective Omnichannel Experience is Key to Success

An Effective Omnichannel Experience is Key to Success

Omnichannel platforms provide customers with integrated shopping experiences by prioritizing the wants and demands of the customer. As marketing advances, recognizing the buying habits of individuals has become crucial. Omnichannel platforms provide customers with coherent and consistent shopping to drive better relationships. In today’s competitive times, every retailer is expected to have an online store. … Read more

Everything you Need to Know About Customer Loyalty Cards

An Effective Omnichannel Experience is Key to Success

Customer Loyalty Cards are a powerful marketing tool that influences customers to keep returning to your business. In return for their loyalty and dedication, the customer is rewarded with special offers, points and discounts, that help them engage even more deeply with the brand or business and promote additional purchases. Regardless of increasing competition and … Read more

Retain More Customers in 2021

Retain Customers

Imagine spending thousands on marketing campaigns and strategies to acquire new customers every year…and then routinely losing these customers to competitors or a new trending product in the market! Each year, companies across various sectors allot a whopping figure solely for customer acquisition. But to make the most of this investment, a company must have … Read more

An Extensive Study on Uber’s Loyalty Program

Uber's loyalty program

Let me Google it!Let’s Skype!Just Uber it! Ever wondered why some brands become iconic and start to represent the category of product or service they deliver holistically? This iconic stature is a result of unique concepts, excellent product quality, and a top-of-the-line customer experience. Enhancing customer experience has therefore become a top priority for global … Read more

Everything You Need to Know About Loyalty Applications

Loyalty Applications

Brand loyalty, customer loyalty, and loyalty programs are commonly mentioned terms in modern-day marketing. Loyalty programs, overall, are based on incentive theory, which suggests that behavior is motivated by a desire for reinforcement or incentives. The psychological effect loyalty and reward programs have on customers is one of the prime reasons these remain valid and … Read more

Essential Takeaways from the Best Loyalty Programs

Example-of-customer-loyalty-program

We are in times when almost every brand is in a competition for customer loyalty, trust and engagement. Brands agree that for a thriving and sustainable business, a loyal customer base is essential. Repeat customers alone can increase sales by 47%, and customers who belong to loyalty programs typically spend 12-18% more than non-members. The … Read more

Increase Customer Lifetime Value with Customer Retention Marketing

increase customer lifetime value with customer retention marketing

Retention in marketing is the need of the hour for every brand that wants long term profitability. Did you know that repeat customers spend 33% more than new customers? Retention in marketing focuses on getting repeat customers to engage and do higher value purchases with your brand. Retention is the new growth strategy because it’s … Read more

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