How to Build Long-lasting Direct Sales Relationships with Loyalty

The Direct Sellers Association (DSA) reports there were about 6.2 million Americans actively involved in direct sales or network marketing, at the end of 2020. Despite declining participation, the industry is still going strong with $40.1 billion in retail sales, 7.7 million direct sellers, and more than 41.6 million customers. Direct Sales Organizations Face Unique Challenges The Direct Sales industry Read more…

Why Customer Loyalty is at the heart of Winning Marketing Strategies
by Natasha Ambavle | June 11, 2021 | Customer Loyalty, Loyalty Program

The mantra to staying ahead of the competition and gaining traction in an overly saturated market is- Customer is King! All marketing gurus harp on the importance of keeping customers happy in order to increase customer loyalty. Customer loyalty is the new currency, more valuable than dollars and pounds. Loyal customers dictate your brand value, market standing and brand credibility, Read more…

How To Build Customer Loyalty- A Guide
by Bistriti Poddar | May 27, 2021 | Customer Engagement, Customer Loyalty, Loyalty Program, Omni-Channel

Customer loyalty is imperative for a brand to flourish, because it helps retaining customers and paves way for loyal customers to send out referrals. Marketers are opting for new methods and strategies for greater customer engagement and increased referrals. Building customers’ trust, so they come for frequent purchase is important and far more profitable than customer acquisition. Almost 65% of Read more...

Loyalty Program Cards – History and Relevance in the 21st Century
by Natasha Ambavle | May 23, 2021 | Loyalty Card Systems, Loyalty Program

If you emptied the contents of your wallet, chances are you would find at least one plastic card with a company’s branding on it. Loyalty Program Cards or loyalty card programs need no introduction; customers are well accustomed to them, and brands use these cards to their advantage in pursuit of keeping customers engaged and involved with the brand through their Read more…

Manage Customer Relationships Effectively With A Customer Engagement Platform
by Bistriti Poddar | May 21, 2021 | Customer Engagement, Customer Loyalty, Loyalty Program, Omni-Channel

To efficiently support and assist your customers, and successfully address their problems, every business must develop a robust system of engagement. Customer engagement platform is a single platform that ensures superior experiences and operational efficiency. By organizing and optimizing engagement activities, customer engagement platforms connect with their customers across multiple touchpoints. Hence to survive and succeed in today’s complex and Read more...

An Effective Omnichannel Experience is Key to Success
by Bistriti Poddar | May 17, 2021 | Customer Engagement, Customer Loyalty, Loyalty Program, Omni-Channel

Omnichannel platforms provide customers with integrated shopping experiences by prioritizing the wants and demands of the customer. As marketing advances, recognizing the buying habits of individuals has become crucial. Omnichannel platforms provide customers with coherent and consistent shopping to drive better relationships.  In today’s competitive times, every retailer is expected to have an online store. To quickly transition to something that Read more...