Loyalty Solutions and their Impact on Businesses
by Natasha Ambavle | June 3, 2021 | Loyalty KPI, Loyalty Progams, Loyalty Solutions

What do Reebok, Starbucks, and IKEA have in common? All are leading players in their respective industries, and each has a strong brand following. That powerful brand loyalty distinguishes them and puts them way ahead of their competition, giving the brand an almost cultlike status in some markets. Thanks to their highly efficient loyalty solutions, these companies have been successful Read more…

Launching a Loyalty Program and Measuring its Success

There is no argument over this – Acquiring customers is good, but retaining customers is better. A popular statistic says increasing customer retention by 5% can boost profits by up to 90%. This little piece of statistic has shifted the focus of the brands on retaining existing customers. The Pareto principle is applicable everywhere, and your most loyal customers can Read more…