Top 3 Challenges Today’s Businesses Face and How to Solve Them

Customer loyalty technology and retention strategies have existed for a long time. Businesses embraced these in a big way throughout the 2008/2009 recession, in part because focusing on existing customers is one effective way for organizations to weather uncertain times. Since the recession, companies have continued to implement loyalty solutions, yet many are still uncertain about the value. Most programs Read more…

Improve Customer Retention with Business Reward Programs

Don’t we all agree that it costs a lot more to acquire a customer (which is almost 25 times more expensive) than to retain them? The same is true for your relationship with B2B customers. Which means retaining your B2B customers is vital to the growth of your business. Hence business rewards programs are the need of the hour. Enhancing Read more...

B2B Customer Loyalty Programs Best Practices

Loyalty initiatives have been commonplace in the B2C space but, due to increased competition, B2B businesses are waking up to the fact that investing in loyalty is vital. In today’s times when change is the only constant, retaining your loyal customers is critical for success. The payoff for customer retention is big: a 5% increase in retained customers yields as Read more...

Brand Loyalty – What and Why?

Ever wondered why some brands have a set of devoted customers who stay loyal to their products, even across their various brand extensions? It’s because these customers are emotionally connected with the brand and aren’t swayed by competitors’ promotional offers or marketing tactics. Loyal customers can also develop into organic brand ambassadors that promote their favorite products via social media Read more…

Launching a Loyalty Program and Measuring its Success

There is no argument over this – Acquiring customers is good, but retaining customers is better. A popular statistic says increasing customer retention by 5% can boost profits by up to 90%. This little piece of statistic has shifted the focus of the brands on retaining existing customers. The Pareto principle is applicable everywhere, and your most loyal customers can Read more…

B2B Loyalty Programs are Key to Future Growth: What Matters Most and Findings from B2C

Loyalty programs in B2C brands are adding a lot of value for brands, manufacturers, and retailers.  B2B, however, is just now starting to take off.   B2B manufacturers and distributors view loyalty differently than B2C.  However, it is clear that loyal customers drive perpetual growth and boost brand affinity. According to Pareto’s principle, 80% of your sales come from 20% Read more...