The “Makeup” of Sephora’s Marketing Strategy

It’s no mystery that Sephora has seen major wins in the beauty industry. Since 1969, this cosmetics brand has sold millions of units in retail stores worldwide and continues to thrive today. But what is it about Sephora’s marketing strategy that sets them apart from similar companies like Ulta and Glossier? What is it about them that other brands just Read more…

Annex Cloud’s Ariel Bubb to Speak on Artificial Intelligence in Retail at Shop.org
by Mark Stansbury | September 5, 2018 | Customer Loyalty

We are proud to announce that our very own Ariel Bubb will be presenting on September 13th at the Shop.org retail conference in Las Vegas! During her lecture “Artificial Intelligence & How it Works with Loyalty,” she will take a deep dive into trends in ecommerce, how artificial intelligence is playing a role, and how best to strategize your loyalty Read more…

Case Study: How to Build a Successful B2B Loyalty Program
by Mark Stansbury | August 31, 2018 | Annex Cloud Case Study, Customer Loyalty, eCommerce

B2B Loyalty Overview: It is very true that there is no one-size-fits-all loyalty program. Especially not in the business-to-business industry. The B2B space is such a specific market with a narrower audience, so it must be treated as such. That means audience segmentation and personalized incentives are that much more important. This study will review how Annex Cloud helped two Read more…

Annex Cloud’s Chris Bechtel Featured on Commerce Marketer Podcast
by Mark Stansbury | August 29, 2018 | Customer Loyalty

Episode 31: The Changing Face of Loyalty Programs This past week our VP of Growth and Marketing Chris Bechtel sat down with Greg Zakowicz on The Commerce Marketer Podcast, an award-winning program where ecommerce and retail experts discuss marketing trends, topics, and best practices. Greg is a Podcaster and Senior Marketing Analyst for Oracle + Bronto. He has consulted over Read more…

Why Your Ecommerce Sales Strategy is Incomplete Without a Customer Loyalty Solution
by Mark Stansbury | August 23, 2018 | Customer Loyalty, eCommerce, Omni-Channel, Uncategorized

Once upon a time, an ecommerce company could get away with just a simple website that sold products. Then one day the industry progressed to the point that we all needed to incorporate an email service provider. And now, we have Amazon, Walmart.com, and the other retail powerhouses creating new standards for ecommerce fulfillment, price, and service. According to TechCrunch, Read more…

Let’s Talk Loyalty: Chief Strategist Al Lalani Discusses Customer Acquisition
by Mark Stansbury | August 21, 2018 | Customer Loyalty

We are excited to present to you a new video series called “Let’s Talk” where industry experts speak on current trends in retail and ecommerce. Topics range from customer acquisition to ROI of loyalty programs. The idea behind this series is to educate the industry on best practices for serving its customers. Our first episode is called “Let’s Talk Loyalty,” Read more…