How to Build Brand Loyalty: 8 Actionable Ideas to Use Today
by Grace Miller | July 18, 2018 | Customer Loyalty

In today’s competitive market, companies are working hard to build brand loyalty. Traditional loyalty marketing strategies based on a simple “points for purchase” model can be expanded to retain customers and stand out from competitors. If you are looking for inspiration, here are several actionable ways—through loyalty programs and beyond—that you can inspire customer loyalty. Offer Surprise and Delight Points Read more…

Taking Customer Loyalty Programs to the Next Level: The Receipt Data Aggregator
by Grace Miller | July 10, 2018 | Customer Loyalty

Due to changing consumer trends and the availability of new technology, traditional loyalty programs are simply not enough to maintain consumer interest. Where, in the past, a brand could retain shoppers by offering points for purchases, brands are now expanding their customer loyalty programs to include a variety of functions and metrics. Modern loyalty software has also allowed companies to Read more…

Customer Loyalty Marketing: Why Segmentation Matters
by Grace Miller | June 29, 2018 | Customer Loyalty

The development of new technologies and online marketing strategies has forced marketers to develop innovative ways of reaching consumers. Targeting prospects en masse, such as failing to personalize user experiences, creating “one size fits all” campaigns, or sending unsegmented email blasts, is futile and can result in your marketing being overlooked. Looking specifically at email marketing, as many as 73% Read more…

The 5 Types of Consumers Your Customer Loyalty Program Should Target
by Grace Miller | June 18, 2018 | Customer Loyalty

Loyal customers are crucial to the success of any business. Recent data has prompted many sellers to include customer retention programs as part of their overall marketing plan. After all, returning customers tend to spend, on average, 67% more than a newcomer. While cultivating a loyalty marketing program is crucial, it is also important to know that not all customers Read more…

10 Benefits of Implementing a Customer Loyalty Program
by Grace Miller | June 13, 2018 | Customer Loyalty

Loyalty programs have been given new recognition in recent years for several reasons. First, because loyalty programs have a variety of benefits for companies, but also because they have become an expected part of the consumer experience. In today’s market, simply having a traditional loyalty program is not enough. In fact, a 2015 survey found that 42% of Americans will Read more…

How Personalization Can Boost Your Loyalty Program
by Grace Miller | June 8, 2018 | Customer Loyalty

More and more companies today are appreciating the value of customer loyalty programs. Unfortunately, in the modern marketplace, simply having a program that rewards for purchases is not enough. Instead, an effective loyalty program should be capable of being personalized to fit consumer needs and wants. Over 50% of U.S. consumers enjoy receiving personalized communications from retailers, with the younger demographic Read more…