Facebook Lead Ads is a New Feature in Social Bridge Powered by Annex Cloud
by Israel Serna | March 31, 2020 | Customer Loyalty, eCommerce

As any marketer knows, the marketing dollars have to make sense. It’s imperative that you’re spending the money you’ve been allocated in a way that brings you the greatest Return on Investment (ROI). Facebook lead ads could be the best friend you’ve been missing. Facebook lead ads, if done properly, can feel less intrusive and more inviting to the user. With Read more...

Customer Retention in a Recession Requires Ongoing Customer Engagement
by Sean Ogino | March 26, 2020 | Customer Loyalty, eCommerce

Welcome to the second part of our ongoing Customer Retention series. If you missed the first part of our series, you can read it here. Weathering through the storm market volatility is not easy. It requires making good judgment calls and trusting your team to pull together. But it also means shielding yourself through the worst parts of the downpour by Read more...

Double Down on Loyalty and Customer Retention During Market Unrest
by Sean Ogino | March 18, 2020 | Customer Loyalty, Other

Market unrest, uncertainty, volatility for whatever reason is a call to action not inaction.  This action requires a laser focus on loyalty and customer retention. In this current climate of social distancing, retaining your most loyal and profitable customers will be critical to your success.  At some point, things will return to “business as usual” and you will want to Read more...

Why you and your Business should use Lead Ads
by Sean Ogino | February 24, 2020 | Customer Loyalty, News & Events

Getting detailed information regarding your leads is an important part of any business venture that relies on prospecting. That's why so many digital leaders use lead ads. For their businesses, making sure that we’re collecting email addresses and other Personal Identifying Information (PII), then using that information to keep in touch with them across all channels (with software like Social Read more...

Digital Commerce Leaders Choose Loyalty to Effectively Compete Against Amazon
by Sean Ogino | February 6, 2020 | Customer Loyalty, News & Events, Omni-Channel

Brands, manufacturers, retailers and distributors are all very mindful of the Amazon effect.  The e-commerce giant controls almost half of all e-commerce sales in the US. Further to this concern is the fact that most people use Amazon to search and find products.  The search engines such as Bing, Yahoo or Google are still being used to some degree but Read more...

Loyalty Designed for Authentic and Brand Driven Experience Commerce with insights from e.l.f. Cosmetics
by Israel Serna | November 21, 2019 | Customer Loyalty, News & Events

Last week Annex Cloud traveled to Palm Springs, CA for the 2019 Glossy Beauty x Wellness Summit. Our CMO, Jeff Herrera and the VP of Digital at e.l.f. Cosmetics, Ekta Chopra, sat down for a fireside to discuss how e.l.f. Cosmetics’ Beauty Squad loyalty program was creating massive success for them.  Key Insights:  “When Target specifically spoke of what they did wrong with Read more...