White Paper: Emotional Loyalty in 2019
by Mark Stansbury | January 17, 2019 | Customer Loyalty, Other, Referral Marketing, User Generated Content

  We all know how the traditional rewards program model, right? A customer buys something and the retailer offers incentives like loyalty points or additional products. This is known as the transactional, or rational model of customer loyalty. Though it’s a very successful strategy, it really only considers consumers who are loyal for the reason of logical transactions. It doesn’t Read more…

Ask an Expert: Inside Sugarfina’s Sweet Loyalty Strategy
by Mark Stansbury | January 3, 2019 | Customer Loyalty

In this edition of Ask An Expert, we sit down with a leading marketer in the boutique candy space. Sugarfina has built a fun and playful brand atmosphere by marketing themselves as candy for adults. Zainub Naqvi, Sugarfina’s Senior Manager of CRM & Loyalty, had a lot to say about the importance of customer loyalty in ecommerce. We also dive Read more…

7 Ways to Surprise & Delight Your Customers in 2019
by Jeremy Frigo | December 27, 2018 | Customer Loyalty, Other

  You’ve implemented a great loyalty program, your rewards program is converting quicker than you can imagine, but you’re trying to think of that little extra special something to give to your customers in 2019. Lucky for you, we have just the thing. The perfect way to send your customers a bonus for taking loyal actions like referring friends or Read more…

Let’s Talk: Enterprise Loyalty Programs for Retail Brands
by Mark Stansbury | December 17, 2018 | Customer Loyalty

  Welcome back to our favorite segment, Let’s Talk! This is where thought leaders in ecommerce and retail discuss topics surrounding our industry. In this installment, our Chief Strategist Al Lalani speaks about enterprise loyalty programs for retail brands. As retailers grow, their needs become more unique to the brand. This is especially true in the case of customer loyalty. Read more…

Annex Cloud VP Speaks on Retention at RecurLA
by Mark Stansbury | December 10, 2018 | Customer Loyalty

Our very own VP of Marketing Chris Bechtel recently spoke at the RecurLA Event in Santa Monica, CA where he presented “Overcoming Distractions with the Right Incentives.” During his presentation, he explains how shifts in consumer behavior and content habits are shortening customer attention spans while general consumer trust in businesses continues to fall. But there are many actions we Read more…

The Importance of Emotional Loyalty
by Mark Stansbury | December 6, 2018 | Customer Loyalty

  When we think of traditional customer loyalty, we think of the points-for-purchase rewards model. We think to ourselves “How many points do I need to can earn this item?” Many brands limit themselves to rational or transactional loyalty as opposed to emotional loyalty. Purchasers make decisions based on logical decision-making and economic incentives like rewards points, sales, and discounting. Read more…