Double down on Personalization to Deliver Better Customer Experience

There is an ongoing need for brands to deliver better customer experience. Better customer experience not only aids happy and engaged customers, but also drives customer retention. Customers nowadays have become intelligent with their choices. Most customers would leave if they had other choices that offered better experiences. This significantly affects customer retention goals of a company. It is also Read more...

What Does First-party Data Have Over Third-party?

With third-party cookies going away, first-party data, the data you collect through your loyalty program, is your golden ticket to successful acquisition and retention.  Here are some ways first-party data helps you deliver the experience your customers’ desire:  Increased Relevance – First-party data takes the guesswork out of determining who your audience is since it’s collected directly from their behaviors Read more…

Why Customer Loyalty is at the heart of Winning Marketing Strategies
by Natasha Ambavle | June 11, 2021 | Customer Loyalty, Loyalty Program

The mantra to staying ahead of the competition and gaining traction in an overly saturated market is- Customer is King! All marketing gurus harp on the importance of keeping customers happy in order to increase customer loyalty. Customer loyalty is the new currency, more valuable than dollars and pounds. Loyal customers dictate your brand value, market standing and brand credibility, Read more…

Loyalty Solutions and their Impact on Businesses
by Natasha Ambavle | June 3, 2021 | Loyalty KPI, Loyalty Progams, Loyalty Solutions

What do Reebok, Starbucks, and IKEA have in common? All are leading players in their respective industries, and each has a strong brand following. That powerful brand loyalty distinguishes them and puts them way ahead of their competition, giving the brand an almost cultlike status in some markets. Thanks to their highly efficient loyalty solutions, these companies have been successful Read more…

Revolutionizing Segmentation: Individualization Using RFM to Step Up Further
by Rohan Ahire | June 2, 2021 | Advocate Marketing, Customer Engagement, Customer Loyalty

In today’s fast-changing world, marketers need to re-evaluate how to reach out to and engage their audiences. They can do this through a customer loyalty program. Not only with the program help to engage their audience, but it will allow organizations to collect a wealth of zero and first-party data. This data can then lead the marketers and organization as Read more…