Top 3 Trends in Customer Loyalty Technology
by Rachel Novosad | March 15, 2019 | Customer Loyalty

In this digital day and age, tech has influenced just about every industry and business practice imaginable. Customer loyalty is no exception.From digital reward point trackers to custom-branded loyalty apps, mobile wallets and even artificial intelligence; customer loyalty programs of all kinds are the most accessible they’ve ever been thanks to the continuous boom in technology. We at Annex Cloud want Read more…

5 Secrets to Airbnb’s Marketing Success
by Ashley Price | March 13, 2019 | Customer Loyalty

  According to Morgan Stanley, Airbnb will account for 6% of the total lodging industry by 2020. With Airbnb’s unique peer-to-peer model of local hosts offering their homes up, they are dominating the travel industry. Travelers looking for an authentic stay in a new location are flocking to Airbnb. They’ve immediately created a loyal customer base and continue to build Read more…

10 Key Customer Acquisition Tips for 2019
by Rachel Novosad | February 28, 2019 | Customer Loyalty

  It’s no secret that customer acquisition is very expensive. The cost of acquiring a customer has increased almost 50% over the past five years (HubSpot) and now sits at about five times the cost of keeping a customer. So when you invest your time and money into customer acquisition channels, you should do it right. Limiting the churn rate Read more…

Watch Chief Strategist Al Lalani Present Key Insights on Mobile & Omni-Channel
by Mark Stansbury | February 26, 2019 | Customer Loyalty, News & Events

Annex Cloud’s Chief Strategist Al Lalani as he presents on Omni-Channel Moments at eTail West 2019 This last week the Annex Cloud Events team went on the road to eTail West 2019 in Palm Springs! As usual, our chief strategist Al Lalani was heavily involved in speaker discussions and thought leadership. On Day 2, he spoke on the Future of Read more…

How to Choose the Right Customer Loyalty Solution
by Mark Stansbury | February 21, 2019 | Customer Loyalty, Omni-Channel, Other, Referral Marketing, User Generated Content

  It’s a daunting task. You read review after review, compare features, check pricing, customization, integrations, the list goes on… We get it, choosing a customer loyalty program is overwhelming! Does it bring your company real return? Does it configure to your unique business model? Can it integrate with your ecommerce platform? All of these are valid questions. That is Read more…