Annex Cloud Named to the Constellation ShortList™ for Customer Loyalty and Retention

Constellation Research™, a technology research and advisory firm, recognized Annex Cloud in its 2021 Constellation ShortList for Customer Loyalty and Retention. Named solution vendors were determined by client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research. Constellation Research Advises Enterprises on Industry-leading Technology Constellation Research delivers strategic guidance to companies looking to transform their businesses Read more…

How to Build Long-lasting MLM Relationships with Loyalty

The Direct Sellers Association (DSA) reports there were about 6.2 million Americans actively involved in a multi-level marketing (MLM), also known as direct sales or network marketing, at the end of 2020. Despite declining participation, the industry is still going strong with $40.1 billion in retail sales, 7.7 million direct sellers, and more than 41.6 million customers. MLM Organizations Face Read more…

First Party Data and its Impact on Ecommerce- A Guide

With Google’s decision to ban third-party cookies on their Chrome browser, many advertising, marketing and analytics companies have strung into panic. Brands are now being forced to rethink their marketing strategies and focus on more reliable forms of data collection like emphasis on first party data. This should be identified as an opportunity to alter tactics and implement creative ways Read more...

How Loyalty Can Help You Shift Automaker and Dealership Success into High Gear

Can you hear that? It’s the fundamental shift in how consumers are now buying cars. In response to the pandemic, consumers were quick to steer their car shopping online. Frost & Sullivan report that for automakers 72 percent of customer interactions are digital and dealerships are now often the last stop. Test drives are increasingly happening on YouTube. Digital interactions Read more…

How Fashion Brands Can Turn Heads in a Crowded Market

Fashion brands are facing interesting times. The explosion of private-label brands and online marketplaces have made differentiation more important than ever. The phasing out of third-party cookies and fragmented customer data make it difficult to truly know customer preferences and deliver the personalized experiences today’s consumers crave. According to McKinsey, The State of Fashion 2021, fashion brands must optimize their Read more…

Why Grocery and Supermarket Retailers Should Take a Fresh Look at Loyalty

Grocery chains have traditionally relied heavily on blanket one-size-fits-all offers and blind circulars to incent customers with aggressive discounts. Forrester reports that 80 percent of customers want to be treated as individuals and receive communications and offers tailored to their unique preferences—and this applies just as much to the grocery industry as any other. Today’s Grocery and Supermarket shoppers expect Read more…