How to Add Artificial Intelligence to your Customer Loyalty Strategy
by Grace Miller | November 12, 2018 | Customer Loyalty

It is becoming increasingly difficult to reach customers through ecommerce. Consumers are being bombarded by messaging across every conceivable channel. Even the smallest and most distant competitors can challenge your business with fewer barriers to enter the marketplace. To make matters worse, consumer trust in brands and institutions is at an all-time low. In such a difficult landscape, it is Read more…

Partner Spotlight: Strengthening Your Loyalty Program with Email Personalization
by Erin Duff | October 30, 2018 | Customer Loyalty

Why Personalize? Personalization is far from a new trend in marketing, but there’s a big gap between what companies should be doing and what they are doing. Most companies know personalization is a powerful way to connect with customers—both to bolster brand loyalty and drive purchases—but many aren’t quite sure how to go about introducing it into their customer loyalty Read more…

10 Customer Loyalty Marketing Tips for the 2018 Holiday Season
by Mark Stansbury | October 26, 2018 | Customer Loyalty

With the holidays coming up fast, now is the time to finalize and implement your customer loyalty marketing strategy. According to the National Retail Federation, holiday sales are expected to hit an all-time high of $720 billion in revenue, a 5% increase since last year. That being said, e-commerce and retail brands are doing everything possible to best position themselves Read more…

Behind Brayola’s Brand: a Customer Loyalty Case Study
by Mark Stansbury | October 22, 2018 | Customer Loyalty

Israeli entrepreneur Orit Hashay hit it big with one simple idea: help women find better-fitting bras. After years of going to department stores, trying on bras, and asking embarrassing questions to salespeople; she thought there must be an easier way. Thus sparked Brayola, the online bra store, and personal shopper. This year, Annex Cloud had the opportunity to work with Read more…

White Paper: How to Surprise & Delight Your Customers with Loyalty
by Mark Stansbury | October 11, 2018 | Customer Loyalty

Every retail and ecommerce brand has asked themselves the same question at one point: How do we surprise and delight our customers? The answer isn’t a simple one, as consumers are becoming savvier about which marketing tactics are being used to pique their interest. In fact, economic trends show that overall consumer trust is declining among institutions and business. That means it’s Read more…