9 Loyalty KPIs to Drive Growth

9 Customer Loyalty KPIs to Drive Growth

Loyalty programs allow organizations to track, monitor and change customer behavior. Here are nine key performance indicators to track and monitor. Watching these holistically will help you gauge the performance of your business. Taking these Loyalty KPIs down to segment and individual levels will help you understand who to target when; creating a mechanism for … Read more

Why Is Everyone Talking About Emotional Loyalty?

Emotional Customer Loyalty

It’s a known fact that iPhone users are the true embodiment of loyal customers. Despite the never-ending marketing war between Android and iPhone users, Apple has been on a winning acquisition streak with a quantifiable number of Android users migrating to Apple. TechRadar estimates 1.5 billion Android users could switch to iPhone in 2022. So, … Read more

Increase Program Engagement with Gamified Loyalty

Gamify-your-loyalty-program

Customer acquisition has always been expensive when compared to customer retention. Even when in-depth research in this field has provided marketers with an effective solution to keep up with customer retention, tighter competition and technological advancements have made it challenging for businesses to design loyalty programs that specifically stand out. Hence, gamification of Loyalty Programs … Read more

Build Meaningful brand Experiences with an Effective Digital Loyalty Card

Digital-loyalty-card

A Digital Loyalty Cards is the advanced version of a traditional loyalty card that is interlinked with the brand’s digital app and can be controlled through a customer’s mobile phone, making the entire process seamless and hassle free. According to a Citrus report, 80% of customers engage more with a brand that has a loyalty … Read more

Is Online Ecommerce Business Profitable?

Is online ecommerce business profitable

An eCommerce business is a booming industry but it takes more than selecting a brand name to make it profitable, it all boils down to how much traffic you can generate to your site. In simple words, you must get buyers and have them purchase from your online store to make enough profits. As a … Read more

Maximize Retention and Revenue with Subscription Business Model

Subscription-business-model

What is a Subscription Business Model? Keeping the focus on customer retention rather than on customer acquisition, the Subscription Business Model is based on the idea of making fixed revenues by selling a product or service along with a recurring subscription profit. The entire model is carefully drafted in a way so that individual customers … Read more

Drive Retention with Attractive Level Loyalty Rewards

Levels-rewards-loyalty

Loyalty Programs are playing an active role in the marketing domain for a long period now. With years of advancements and research done specifically to improve loyalty among customers, brands have come up with upgraded and futuristic loyalty programs that align excellently with brand values.  What are Level Loyalty Rewards and why are they attractive … Read more

First Party Data and its Impact on Ecommerce- A Guide

First-party-data-impact-ecommerce

With Google’s decision to ban third-party cookies on their Chrome browser, many advertising, marketing and analytics companies have strung into panic. Brands are now being forced to rethink their marketing strategies and focus on more reliable forms of data collection like emphasis on first party data. This should be identified as an opportunity to alter … Read more

First Party Data and its Impact on Retail – A Guide

Impact on Retail

With stricter government regulations now coming into effect and expensive costs to acquire unreliable and inaccurate third-party data, brands are now focusing all their efforts on collecting and analyzing first party data. First party data is collected directly from the customer and hence not only brings a high level of data accuracy, but also higher … Read more

Everything You Need to Know About the Chipotle Loyalty Program

Chipotle Loyalty Program

Modern fast-casual and quick-service restaurants and chains are waking up to the fact that customers are shifting to digital sales owing to the pandemic. But it’s not enough to simply have digital channels, the customer experience needs to be personalized and exclusive. Modern customers know what they want and that’s where understanding them is critical. … Read more

Omnichannel Approach is a Must Have for Retail Success

omnichannel

Modern customers want to engage in unique ways with your brand. They want to browse and shop through multiple channels and expect it to be a seamless experience. Omnichannel retailing is a proven way to boost customer lifetime value, increase their spending and improve their experience. So, what is omni channel retailing? A consistent, well … Read more

Essential Takeaways from the Best Loyalty Programs

Example-of-customer-loyalty-program

We are in times when almost every brand is in a competition for customer loyalty, trust and engagement. Brands agree that for a thriving and sustainable business, a loyal customer base is essential. Repeat customers alone can increase sales by 47%, and customers who belong to loyalty programs typically spend 12-18% more than non-members. The … Read more

Increase Customer Lifetime Value with Customer Retention Marketing

increase customer lifetime value with customer retention marketing

Retention in marketing is the need of the hour for every brand that wants long term profitability. Did you know that repeat customers spend 33% more than new customers? Retention in marketing focuses on getting repeat customers to engage and do higher value purchases with your brand. Retention is the new growth strategy because it’s … Read more

Loyalty Review Program – Measuring Effectiveness of Loyalty Programs

Loyalty-review-program

There’s an old adage, ‘what gets measured, gets done’. Same is true for loyalty programs. Loyalty programs over the years have become a vital part of a brand’s overall marketing strategy because the payoff is significant. Leveraging loyalty programs results in incremental profits, improved customer experience and competitive advantage. In the last few years, brands … Read more

Customer Retention Rate is the North Star Metric of your Business

Customer Retention Rate is the North star metric

In order to grow a sustainable business, retention becomes one of the most vital parameters to gauge the health of your business. If you don’t have an impressive customer retention rate, it’s like filling up a bucket with holes. Customer retention is essentially a lot of effective strategies centred around keeping customers for a long … Read more

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