Your Loyalty Program Name is a Direct Reflection of your Brand
by Bistriti Poddar | June 30, 2020 | Customer Engagement, Customer Lifetime Value, Customer Loyalty

They say, what’s in a name? Well, when it comes to loyalty programs, the name determines what your customer thinks about your company and your loyalty program even before they sign up for it. The name of your loyalty program sets the tone for  prospective shoppers and members. It shouldn’t just motivate them to join the program but also have Read more...

Subscription Loyalty Programs Increase Customer Lifetime Value

Ever since Amazon announced that it has touched 100 million Prime members, there has been a lot of discussion and chatter around subscription loyalty programs. Netflix also became very interesting when the officials reported 1.96 million new subscribers the very first quarter. Why do you think 100 million subscribers have raised their hands to sign up for this very successful Read more...

Harness Customer Feedback To Improve Customer Retention

According to research, almost 68% of customers leave a company because they feel nobody cares. We all know that customer behavior is evolving with time and scoring repeat purchases means continuously coming up with products that your customers really want. But how do you know what they actually want? Through customer feedback! It’s not a growth hack, it’s what takes Read more...

Mobile is the Driver of Customer Retention and Loyalty
by Bistriti Poddar | June 15, 2020 | Customer Engagement, Customer Lifetime Value, Customer Loyalty

What’s the most powerful indicator of your brand’s performance? Customer loyalty! It’s a vital prerequisite for the success of your business and there are no two ways about it. It’s been proven by study after study that it is far more profitable to keep your existing customers than having to attract and acquire new ones. It’s quite obvious that the Read more...

Understanding Customers is Essential to Retaining Them

It’s very important to understand the motivation behind why customers choose a particular brand over others. Because if you get it right, not only will you sell more, you will retain your most valuable and profitable customers. Customer relationships are extremely valuable to your success. To create an ideal customer experience, understand what your existing customers and potential customers truly Read more...

Gamification is a Valuable Customer Retention Tool

Gamification is gaining traction in every industry and becoming more popular than ever before and there are numerous brands trying to capture the addictiveness of a competitive game and applying it to customer behavior. It’s a great marketing tool to prompt customers to come back for more, thus generating loyalty and brand advocacy. According to Gartner, by the end of Read more...