First Party Data and its Impact on Retail – A Guide

With stricter government regulations now coming into effect and expensive costs to acquire unreliable and inaccurate third-party data, brands are now focusing all their efforts on collecting and analyzing first party data. First party data is collected directly from the customer and hence not only brings a high level of data accuracy, but also higher data governance and control. It Read more...

Everything You Need to Know About the Chipotle Loyalty Program

Modern fast-casual and quick-service restaurants and chains are waking up to the fact that customers are shifting to digital sales owing to the pandemic. But it’s not enough to simply have digital channels, the customer experience needs to be personalized and exclusive. Modern customers know what they want and that’s where understanding them is critical. Which is why effective loyalty Read more...

Omnichannel Approach is a Must Have for Retail Success

Modern customers want to engage in unique ways with your brand. They want to browse and shop through multiple channels and expect it to be a seamless experience. Omnichannel retailing is a proven way to boost customer lifetime value, increase their spending and improve their experience. So, what is omni channel retailing? A consistent, well thought out and integrated, well Read more...

Essential Takeaways from the Best Loyalty Programs

We are in times when almost every brand is in a competition for customer loyalty, trust and engagement. Brands agree that for a thriving and sustainable business, a loyal customer base is essential. Repeat customers alone can increase sales by 47%, and customers who belong to loyalty programs typically spend 12-18% more than non-members. The best loyalty programs drive revenues, Read more...

Increase Customer Lifetime Value with Customer Retention Marketing

Retention in marketing is the need of the hour for every brand that wants long term profitability. Did you know that repeat customers spend 33% more than new customers? Retention in marketing focuses on getting repeat customers to engage and do higher value purchases with your brand. Retention is the new growth strategy because it’s cheaper than acquisition. It’s almost Read more...

Loyalty Review Program – Measuring Effectiveness of Loyalty Programs

There’s an old adage, ‘what gets measured, gets done’. Same is true for loyalty programs. Loyalty programs over the years have become a vital part of a brand’s overall marketing strategy because the payoff is significant. Leveraging loyalty programs results in incremental profits, improved customer experience and competitive advantage. In the last few years, brands like Starbucks, Sephora and DSW Read more...