For any business to grow and flourish, it requires constant and unwavering support from its customers. A one-time purchase isn’t enough to create a strong brand following, let alone continue in the market for a long time. To create a strong brand identity and ensure maximum customer retention, brands need to engage with their customers … Read more
So, Larry goes out to the market to buy a washing machine. Seller A offers Larry “The best washing machine in town,” with good horsepower and a sleek new design. Seller B offers Larry a smartly designed, German-engineered washing machine, with 5 HP, 14 lbs. capacity, and one year warranty. Which machine do you think … Read more
The tremendous changes and growth in the telecommunications industry have created new opportunities for providers and a battlefield for keeping customers. An increasingly competitive environment has arisen with the emergence of new networks. The ever-changing demands and preferences of customers have shifted the focus of providers towards building customer loyalty. To compete in this new … Read more
Customer loyalty has evolved onto digital platforms and allows businesses in all sectors to engage with their customers in multiple, innovative ways. The loyalty programs have taken companies by storm as they encourage (and incentivize) specific behaviour from customers. A robust education loyalty program motivates students throughout their journey while fulfilling the institution’s ultimate goal. … Read more
The more positively and effectively a business engages with its customers, the more referral companies receive. This is the case in the healthcare sector too. A successfully devised and personalized level of engagement is much more likely to garner patient loyalty. The need to improve patient loyalty increases since patients can move to another hospital … Read more
Annex Cloud, a leading customer loyalty and experience solutions firm has announced its partnership with Listrak, a reputed digital marketing automation platform provider company. The integration empowers global brands to foster deeper, more meaningful relationships that increase engagement, revenue, and loyalty. Integrating Annex Cloud’s Loyalty Experience Manager™ with Listrak’s Marketing Automation Cloud will enable brands … Read more
A leading customer loyalty and experience solutions company, Annex Cloud has announced its strategic partnership with leading email service provider Klaviyo. Annex Cloud integration with Klaviyo ESP will help brands to create & deliver rich and more powerful e-mail marketing communication to significantly boost customer engagement, sales and conversions. With infusion of rich, first party … Read more
Several critical challenges prevent insurance companies from effectively retaining their customers and reducing churn. Insurance loyalty programs bear the potential to help insurance companies gain the competitive advantage in an extremely competitive marketplace. Let’s explore in detail how modern insurance companies can overcome their challenges and boost customer retention with help of insurance loyalty programs. … Read more
A leading customer loyalty and experience solutions provider firm, Annex Cloud has announced its partnership with the reputed IT services company Microsoft. The integration between Annex Cloud and Microsoft is all set to help global clients to introduce & manage loyalty via their existing Microsoft Dynamics 365 business applications, predominantly comprising Marketing Automation, Commerce and … Read more
Leading customer loyalty and experience solutions company, Annex Cloud, has announced a strategic partnership with Spryker, a fast-growing e-commerce platform. Spryker offers an agile & innovative solution enabling B2B, B2C & marketplace businesses to scale in a dynamic & highly competitive market. Organizations already leveraging the Spryker platform can now easily integrate customer loyalty strategies … Read more
Annex Cloud, a reputed customer loyalty solutions provider, has announced its strategic partnership with Infobip – a leading Cloud-based communications platform provider company. Infobip provides rich communication channels for brands to facilitate seamless, more relevant customer communication, and ultimately drive better retention. The strategic partnership between the two firms is well poised to reinforce customer … Read more
With the year 2020 proving devastating for the world’s economy due to COVID19 outbreak, the travel industry is indeed the one to be the worst hit by the pandemic. Travel loyalty programs being the key to retaining travel industry customers, companies in this business vertical can consider getting back on track by implementing robust travel … Read more
The influential role community loyalty programs play in fostering customer retention is just not easy to overlook. Though community loyalty programs work in conjunction with existing loyalty programs, these carry incredible potential to add new touch points to your loyalty program framework, thereby allowing you to reinforce your relationships with your customers. Let’s explore in … Read more
Fostering customer loyalty in this fierce industry competition has become one of the most significant topics in the current business era, especially when it comes to enhancing customer retention. Customer loyalty cards as distinctive instruments of loyalty program enable brands to deliver a seamless loyalty program participation experience to customers. In this blog post, we … Read more
As per a survey, “80% of a company’s future revenue would come from 20% of its existing customers“. This vital customer retention statistics highlights the significance of implementing customer retention strategies for businesses. Besides boosting your business revenue, customer retention really helps to enhance your customer’s lifetime value in the longer run, which makes deploying … Read more
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