Customer Engagement Strategies in 2021
by Natasha Ambavle | March 30, 2021 | Customer Engagement, customer journey, Customer Loyalty, Referral Marketing

For any business to grow and flourish, it requires constant and unwavering support from its customers.  A one-time purchase isn’t enough to create a strong brand following, let alone continue in the market for a long time. To create a strong  brand identity and ensure maximum customer retention, brands need to engage with their customers consistently and build a strong Read more…

Understanding customer value and how you can create it

So, Larry goes out to the market to buy a washing machine. Seller A offers Larry “The best washing machine in town,” with good horsepower and a sleek new design. Seller B offers Larry a smartly designed, German-engineered washing machine, with 5 HP, 14 lbs. capacity, and one year warranty. Which machine do you think Larry would end up buying? Read more…

Telecommunication Loyalty Programs – A Proven Approach for Customer Retention

The tremendous changes and growth in the telecommunications industry have created new opportunities for providers and a battlefield for keeping customers. An increasingly competitive environment has arisen with the emergence of new networks. The ever-changing demands and preferences of customers have shifted the focus of providers towards building customer loyalty. To compete in this new environment, providers are launching telecommunication Read more…

Leverage Education Loyalty Programs to Boost Students’ Engagement

Customer loyalty has evolved onto digital platforms and allows businesses in all sectors to engage with their customers in multiple, innovative ways. The loyalty programs have taken companies by storm as they encourage (and incentivize) specific behavior from customers. A robust education loyalty program motivates students throughout their journey while fulfilling the institution’s ultimate goal. According toNielsen study, 84% of Read more…

Top 5 Health and Wellness Loyalty Programs You Should Know

The more positively and effectively a business engages with its customers, the more referral companies receive. This is the case in the healthcare sector too. A successfully devised and personalized level of engagement is much more likely to garner patient loyalty. The need to improve patient loyalty increases since patients can move to another hospital when they are not satisfied Read more…

Annex Cloud Partners with Listrak to Elevate Customers’ Experience by Leveraging Robust Loyalty Data and More Powerful Digital Marketing Automation
by Deepak Nautiyal | February 4, 2021 | Customer Advocacy, Customer Engagement, customer journey, Customer Loyalty

Annex Cloud, a leading customer loyalty and experience solutions firm has announced its partnership with Listrak, a reputed digital marketing automation platform provider company. The integration empowers global brands to foster deeper, more meaningful relationships that increase engagement, revenue, and loyalty. Integrating Annex Cloud’s Loyalty Experience Manager™ with Listrak’s Marketing Automation Cloud will enable brands to better understand their loyal Read more…