The Theory Behind Customer Incentive Programs
by Natasha Ambavle | July 25, 2021 | Customer Incentive Programs

What if I offer you an incentive for reading this blog post? Chances are, you would read it to the T, paying attention to every word and sentence. Wouldn’t you? The incentive theory of motivation (a behavioral theory) suggests that people are motivated by a drive for incentives and reinforcement. And this has worked exceptionally well in marketing too. In Read more…