Why Customer Experience Is the New Marketing
by Natasha Ambavle | June 30, 2021 | Customer Engagement, Customer Experience

Every party that ends with the guests telling the host that they had a good time or ‘What a lovely experience the night was’, can be safely deemed as a successful party! Wouldn’t you agree? People are all about experiences and having enough great ones will overshadow minor inconveniences and errors. People react similarly as customers and when dealing with Read more…

Top Advocacy Marketing Examples from the Current Industry
by Deepak Nautiyal | June 24, 2021 | Advocate Marketing, Customer Acquisition, Customer Advocacy, Customer Experience

The sheer potential of word-of-mouth marketing makes advocacy marketing highly important for any brand focused on devising a solid customer acquisition strategy. Brands investing time and effort in advocacy marketing in the current time are experiencing gains on multiple fronts. From new customer acquisition and enhanced revenue generation to brand building and more, advocacy marketing indeed proves highly advantageous for Read more…

What Does First-party Data Have Over Third-party?
by Rohan Ahire | June 15, 2021 | Customer Acquisition, Customer Advocacy, Customer Engagement, Customer Experience, Customer Loyalty

With third-party cookies going away, first-party data, the data you collect through your loyalty program, is your golden ticket to successful acquisition and retention.  Here are some ways first-party data helps you deliver the experience your customers’ desire:  Increased Relevance – First-party data takes the guesswork out of determining who your audience is since it’s collected directly from their behaviors Read more…

Analyzing Customer Experience and Tips to Improve It
by Natasha Ambavle | May 12, 2021 | Customer Engagement, Customer Experience, Customer Retention Strategies

Have you ever changed your broadband or telecom service provider because of the lousy services they offered? or Have you avoided a spa or restaurant that was poorly managed and had unprofessional staff? The answer to both these questions is most likely – Yes! According to Microsoft, “90% of Americans use customer service as a factor in deciding whether or Read more…