Bridging the Gap Between Customer Expectations and Reality

by Natasha Ambavle |

Bridging the Gap Between Customer Expectations and Reality

customer expectation and reality

The first lesson we learn in sales 101 is – The customer is always right. Great customer experience is all about perception, so while brands may think they’re delivering what people want, at the end of the day, the customer’s perception is the only thing that matters. According to Forrester VP and Principal Analyst Brendan … Read more

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