5 Best Advocate Marketing Practices to Build Customer Advocacy with Loyalty
by Deepak Nautiyal | October 23, 2020 | Advocate Marketing, Customer Advocacy, Customer Engagement, Customer Lifetime Value

Following the best advocate marketing practices powered by a robust advocacy marketing strategy can help you to transform your loyal customers into your brand advocates. While positive customer review is extremely critical for a brand’s success, the key to increased customer lifetime value and acquiring new customers lies in taking proactive measures to turn your optimally satisfied customers into your Read more…

Hotel Loyalty Program Is Proven to Grow Your Hotel Business by 50%
by Aziz Hamid | October 22, 2020 | Customer Engagement, Customer Loyalty, Hotel Loyalty, ROI

When American Airlines launched its rewards program (AAdvantage) in the early 1980s, it gave rise to rampant loyalty programs in the hospitality industry, including the hotel industry. Since then, the hotel loyalty program has seen a meteoric rise because of its mammoth returns. But fast forward 2020, and the world saw lockdowns on an unprecedented scale. The direct casualty of Read more…

7 Common Mistakes Leading to Creation of Unsuccessful Loyalty Programs
by Deepak Nautiyal | | Customer Engagement, Customer Loyalty

Despite having the best strategic planning in place, when your customer loyalty program does not produce the expected results in terms of revenue growth and profitability, it is bound to be tagged as a failure. Unsuccessful loyalty programs indeed take a toll on all the hard work and pain you had dedicated in launching the rewards loyalty program over a Read more…

Top 5 Strategies & Benefits of Tiered Loyalty Program
by Deepak Nautiyal | October 21, 2020 | Customer Engagement, Customer Lifetime Value, Customer Loyalty

Providing a definitive edge over the benefits typical customer loyalty programs bring along, a tiered loyalty program is focused at leveraging the potential of behavioral science to boost customer loyalty and brand value. Tier-based loyalty programs tempt customers to alter their spending patterns by offering them the opportunity to become a part of a special group that includes other customers. Read more…

Launching a Loyalty Program and Measuring its Success
by Aziz Hamid | October 20, 2020 | B2B loyalty programs, Customer Engagement, Customer Loyalty, Loyalty KPI, Referral Marketing

There is no argument over this – Acquiring customers is good, but retaining customers is better. A popular statistic says increasing customer retention by 5% can boost profits by up to 90%. This little piece of statistic has shifted the focus of the brands on retaining existing customers. The Pareto principle is applicable everywhere, and your most loyal customers can Read more…

Importance of Airline Loyalty Programs in a Post-COVID World
by Aziz Hamid | | Airline loyalty, Customer Engagement, Customer Lifetime Value, Customer Loyalty

In the year 2020, air travel seems to be among the worst affected businesses in the global pandemic. Many experts say that GDP can be correlated with the performance of the aviation industry. It is evident from the fact that the global economy has shrunk -4.9% to -5.2%. The logic is straightforward: people fly more when they have more money. Read more…