What are e-commerce referral programs- A Guide

E-commerce referral programs are specifically designed by brands for their existing customer base. This program incentivizes and rewards customers for sending out referrals to bring new leads to the business. Most loyalty programs focus on the retention of customers to increase a business’s profitability. E-commerce referral programs target both retention and acquisition as they incentivize existing customers to bring new Read more...

Increase Program Engagement with Gamified Loyalty

Customer acquisition has always been expensive when compared to customer retention. Even when in-depth research in this field has provided marketers with an effective solution to keep up with customer retention, tighter competition and technological advancements have made it challenging for businesses to design loyalty programs that specifically stand out. Hence, gamification of Loyalty Programs is a powerful attribute, which if Read more...

How to Make Media Loyalty Less of a Major Production

Today’s consumers have an overwhelming stream of media and entertainment options. The new acquisition is driven by original content but to retain consumers you need to really know them and their needs are more diverse than ever. Gen Z and Millennials needs vary greatly from Baby Boomers—so it’s critical to understand the nuances—including their interests, price sensitivity, ad tolerance, preferred Read more…

Build Meaningful brand Experiences with an Effective Digital Loyalty Card

A Digital Loyalty Card is the advanced version of a traditional loyalty card that is interlinked with the brand’s digital app and can be controlled through a customer’s mobile phone, making the entire process seamless and hassle free. According to a Citrus report, 80% of customers engage more with a brand that has a loyalty program that they are a Read more...

Is Online Ecommerce Business Profitable?

An eCommerce business is a booming industry but it takes more than selecting a brand name to make it profitable, it all boils down to how much traffic you can generate to your site. In simple words, you must get buyers and have them purchase from your online store to make enough profits. As a brand marketer, you must consider Read more...

Maximize Retention and Revenue with Subscription Business Model

What is a Subscription Business Model? Keeping the focus on customer retention rather than on customer acquisition, the Subscription Business Model is based on the idea of making fixed revenues by selling a product or service along with a recurring subscription profit. The entire model is carefully drafted in a way so that individual customers can make repetitive multiple payments to Read more...