Omni-Channel Loyalty Drives Customer Experience
by Mark Stansbury | March 22, 2019 | Customer Engagement, Omni-Channel

  We all know that the purchase cycle doesn’t always begin and end in one place. When guiding your customers through a purchase, are you reaching them at every possible touchpoint? A consumer may first encounter your product on Instagram, research similar items on different websites, and then make their purchase in-store. Between each of those stops along the conversion Read more…

Customer Retention Analysis: The Indispensable Metrics You Need to Know
by Grace Miller | April 3, 2018 | Customer Engagement, Customer Loyalty

Customer Retention Analysis: In this highly competitive, dog-eat-dog business environment, customer retention is king. Simply stated, customer retention is the act of bringing customers back for more, but customer retention analysis and tracking is anything but simple. And, after all, if you can’t measure customer retention, you can’t manage it, and if you can’t manage it, you can’t harness the Read more…

Unforgettable Customer Service Stories with Zappos
by Prasad Dhamdhere | December 12, 2017 | Customer Engagement, Customer Loyalty, Questions and Answers, User Generated Content

Online footwear retailer, Zappos is venturing into new marketing territory with its True Stories campaign videos focused on delightful interactions between its customer service department and real customers. Zappos is known for its diligent customer service and they have found a way to capitalize on it even further and deepen customer loyalty through unforgettable customer service. The new ad campaign Read more...

2018 Retail Predictions: How You Should Be Prepared
by Prasad Dhamdhere | November 29, 2017 | Customer Engagement, eCommerce

Digitalization, ultra-connectivity, and ever-shifting customer expectations are causing seismic shifts in the retail landscape. Staying on top of these changes are key to making the most of the coming year. Here are our 4 major 2018 retail predictions and ways you can amp up your marketing strategy. A) Purpose-Driven Partnerships: Strategic brand alliances will be the core currency in 2018. It will Read more...

Live Chat vs Chatbots: An Overview
by Grace Miller | May 30, 2017 | Customer Engagement, eCommerce

Edsger. W. Dijkstra, a pioneer in many research areas of computer science, has said: “The question of whether a computer can think is no more interesting than the question of whether a submarine can swim.” The truism of his statement is unfolding in front of us now amidst the exasperating modernization that is happening in the world of computer science. Read more...