Supercharge your Marketplace with a Loyalty Strategy
by Bistriti Poddar | January 6, 2022 | Customer Engagement, Customer Engagement Marketing, Customer Loyalty, Personalization in Loyalty

Loyalty programs are a great way to establish and prolong profitable customer relationships. According to Accenture, over 90% of companies run some kind of loyalty program. Harvard Business Review has stated that loyalty marketers increase revenues approximately 2.5x faster than their competitors. Loyalty programs make a difference.  Let’s explore how this works in a marketplace environment: The foundation of a loyalty program Read more...

Harness Data to Foster Customer Engagement
by Bistriti Poddar | January 3, 2022 | Customer Engagement, Customer Engagement Marketing, Customer Loyalty, Personalization in Loyalty

The acceleration of digital, fierce competition, and ever-increasing customer expectations have all put a major dent in many of our growth plans. Customers want to be treated like individuals and want to stick with companies that know who they are and invest in building a meaningful relationship based on their preferences, values, and needs. To complicate matters, the National Retail Read more...

Surprise and Delight your customers with Birthday Rewards
by Bistriti Poddar | December 7, 2021 | Customer Engagement, Customer Loyalty, Customer Reward Programs, Personalization in Loyalty

On the occasion of your customer’s birthday, gifting them something thoughtful will ultimately reflect on how valuable your brand considers your customers to be. Small yet prominent gestures help in increasing the customer’s lifetime value and also as stated from a survey, a simple personalized birthday mail along with a surprise gift can increase the transaction rate by almost 481%. Read more...

Understand Customer Behavior Better with a Grocery Loyalty Card
by Bistriti Poddar | December 1, 2021 | Creating Customer Loyalty, Customer Engagement, Customer Loyalty, Customer Reward Programs, Grocery Loyalty Programs

The grocery space witnessed a spike in demand during the pandemic, as millions of customers wanted to stock necessary items for day to day life. According to reports, in April 2020, online grocery sales touched $5.3 billion, with total orders going from 46.9 million to 62.5 million between March and April, respectively. It is the time that grocery stores developed Read more...

Make Customers feel Valued with Department Store Loyalty Program
by Bistriti Poddar | November 29, 2021 | Creating Customer Loyalty, Customer Engagement, Customer Loyalty, Customer Reward Programs

In the department store landscape, where customers are spoilt for choice - where to shop, how to shop, which brands to choose, loyalty is becoming more crucial than ever. It’s not anymore only about unique experiences, or value offering, but also effective rewards like customizable digital reward programs that make it worthwhile for shoppers to stay engaged. The space in Read more...

Increase Customer Retention with a Dedicated Loyalty Program
by Bistriti Poddar | November 25, 2021 | Creating Customer Loyalty, Customer Engagement, Customer Loyalty, Customer Reward Programs

The notable fact that retention is much cheaper than customer acquisition has led organizations to focus on developing strategies and programs dedicated to conveying gratitude to customers and making them feel valued. This strategy known as a dedicated loyalty program, creates customer loyalty plus, time guarantees high customer engagement, word of mouth and advocacy. These types of programs perfectly cater Read more...