A few years ago, almost every other person in the US had a COSTCO, Starbucks, or some other membership card from retailers across the country. While most physical cards were replaced with virtual cards, the concept remains and is only gaining momentum – and they provide incredible value to both the brand and its customer. What Exactly Is A Customer Read more…
It goes without saying that increasing your engagement can increase your business success. Engagement marketing is creating strategic, intentional, meaningful and personalized messaging to engage with your customers to build lasting relationships. Instead of flashing ads, it’s more important to connect with your modern customers through meaningful interactions and engagement marketing plays a vital role in that. After all the Read more...
In today’s times when change is the only constant, retaining your loyal customers is critical for success. The payoff for customer retention is big: a 5% increase in retained customers yields 25-95% more profit, according to Bain & Company. Loyalty rewards programs can not only turn your shoppers into brand advocates, but also improve positive referrals for your brand, and Read more...
Don’t we all agree that it costs a lot more to acquire a customer (which is almost 25 times more expensive) than to retain them? The same is true for your relationship with B2B customers. Which means retaining your B2B customers is vital to the growth of your business. Hence business rewards programs are the need of the hour. Enhancing Read more...
We cross many significant points on our road to success. On the road to success we set goals, attain goals, set new goals. We tap people to help us along the way. As we reach those goals we celebrate our successes together. At Annex Cloud, with the help and support of our clients and partners, we’ve recently hit one of Read more…
Loyalty initiatives have been commonplace in the B2C space but, due to increased competition, B2B businesses are waking up to the fact that investing in loyalty is vital. In today’s times when change is the only constant, retaining your loyal customers is critical for success. The payoff for customer retention is big: a 5% increase in retained customers yields as Read more...
