Why Loyalty May Be Just the Thing to Breathe New Life into Healthcare
by Rohan Ahire | July 13, 2021 | Advocate Marketing, Client Retention, Customer Engagement

The pandemic forced consumers to see healthcare differently. Patients today want a richer experience based on “know me, engage with me, educate me, and take care of me”. They want a healthcare partner. Patients also are seeking out new ways to get care and telehealth has accelerated the need to integrate in-person and virtual care. The acceleration of digital care Read more…

First Party Data and its Impact on Retail – A Guide
by Bistriti Poddar | July 1, 2021 | Customer Engagement, Customer Lifetime Value, Customer Loyalty, Omnichannel Customer Experience

With stricter government regulations now coming into effect and expensive costs to acquire unreliable and inaccurate third-party data, brands are now focusing all their efforts on collecting and analyzing first party data. First party data is collected directly from the customer and hence not only brings a high level of data accuracy, but also higher data governance and control. It Read more...

Why Customer Experience Is the New Marketing
by Natasha Ambavle | June 30, 2021 | Customer Engagement, Customer Experience

Every party that ends with the guests telling the host that they had a good time or ‘What a lovely experience the night was’, can be safely deemed as a successful party! Wouldn’t you agree? People are all about experiences and having enough great ones will overshadow minor inconveniences and errors. People react similarly as customers and when dealing with Read more…

Decoding Customer Engagement Marketing
by Natasha Ambavle | June 23, 2021 | Customer Engagement, Customer Engagement Marketing

What happens when a brand ‘talks’ to you through various channels or keeps you engaged and entertained with its content?  ”The brand becomes a household name that you trust, connect with, and eventually associate with,” is probably your answer. This is precisely the strongest factor behind the success of well-known brands like Netflix, Uber, and Nike, among others. These brands Read more…

The Most Remarkable Referral Incentive Ideas in 2021
by Bistriti Poddar | June 22, 2021 | Customer Engagement, Referral Marketing, Sharing and Referrals

Perks and pay-offs are a great way to motivate loyal customers into sending more referrals, be it a free month of subscription, discounts, or gifting any item of value and importance. Referral incentives are a proven way to give customers a reason to share brand love and refer more people in their inner circle. A report by LinkedIn says, 84% Read more...

Double down on Personalization to Deliver Better Customer Experience
by Bistriti Poddar | June 16, 2021 | Content Marketing, Customer Engagement, Customer Loyalty, Customer Retention Strategies, Reward Porgrams

There is an ongoing need for brands to deliver better customer experience. Better customer experience not only aids happy and engaged customers, but also drives customer retention. Customers nowadays have become intelligent with their choices. Most customers would leave if they had other choices that offered better experiences. This significantly affects customer retention goals of a company. It is also Read more...