Customer Data Types and Privacy-friendly Collection Tips

by Erin Raese |

Customer Data Types and Privacy-friendly Collection Tips

Customer Data Types and Privacy-friendly Collection

Your brand growth strategy depends on having accurate and timely customer data. In fact, data is the new currency. The Economist compares data with oil and just like when oil was the hottest commodity, data mining has regulations in place to ensure ethical data collection and management practices. Consumers are more protective of their data … Read more

Do You Know Your Customers Better Than Your Competitors?

Did you know, companies that adopt data-driven marketing are more likely to have an advantage over the competition and increase profitability? In fact, a recent Forbes article states that they are six times more likely to be profitable year-over-year. So, what is this customer data that drives success? In simple terms, it’s knowledge about your … Read more

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