Exploring The Customer-Centric Approach
by Natasha Ambavle | September 13, 2021 | Customer Centric Approach, Customer Engagement

If the Customer is King, isn’t it obvious that your business and marketing strategies must be designed keeping your customers in mind? A Deloitte report that states, “Customer-centric companies are 60% more profitable” reiterates the fact that designing a customer-centric approach is more valuable than focusing simply on profits. But what exactly is a customer-centric approach and how can you Read more…

What Do Customers Expect From a Loyalty Program?
by Natasha Ambavle | September 3, 2021 | Customer Centric Approach, Managing Customer Expectations

 A recent report states that the average consumer belongs to 14.8 loyalty programs but is only active in 6.7 of them. Another report by Code Broker found that 65% of consumers engage with less than half of the loyalty programs to which they belong. But that doesn’t say much about the effectiveness of loyalty programs because 71% of consumers say Read more…