The Age of Customer Advocacy Marketing
by Natasha Ambavle | June 30, 2021 | Advocate Marketing, Customer Advocacy, Customer Advocacy Platform

Ever bought a product or service because it was hyped on social media? Or it came strongly recommended by online friends? You probably answered ‘Yes’ and so did 70% of customers that believe consumer opinions and 90% that rely on friends’ recommendations, according to recent research by HubSpot. If you ask marketing and social media experts today, ‘What is marketing? Read more…

Top Advocacy Marketing Examples from the Current Industry

The sheer potential of word-of-mouth marketing makes advocacy marketing highly important for any brand focused on devising a solid customer acquisition strategy. Brands investing time and effort in advocacy marketing in the current time are experiencing gains on multiple fronts. From new customer acquisition and enhanced revenue generation to brand building and more, advocacy marketing indeed proves highly advantageous for Read more…

What Does First-party Data Have Over Third-party?

With third-party cookies going away, first-party data, the data you collect through your loyalty program, is your golden ticket to successful acquisition and retention.  Here are some ways first-party data helps you deliver the experience your customers’ desire:  Increased Relevance – First-party data takes the guesswork out of determining who your audience is since it’s collected directly from their behaviors Read more…

Everything You Need to Know About Loyalty Applications

Brand loyalty, customer loyalty, and loyalty programs are commonly mentioned terms in modern-day marketing. Loyalty programs, overall, are based on incentive theory, which suggests that behavior is motivated by a desire for reinforcement or incentives. The psychological effect loyalty and reward programs have on customers is one of the prime reasons these remain valid and thriving in businesses. From copper Read more…

Brand Loyalty – What and Why?

Ever wondered why some brands have a set of devoted customers who stay loyal to their products, even across their various brand extensions? It’s because these customers are emotionally connected with the brand and aren’t swayed by competitors’ promotional offers or marketing tactics. Loyal customers can also develop into organic brand ambassadors that promote their favorite products via social media Read more…