Advocacy Marketing – Turning Customers into Brand Champions
by Natasha Ambavle | July 1, 2021 | Advocate Marketing, Customer Advocacy Platform

Today, for most people, the singular source of entertainment, news, and information is user-generated content. In layman terms – social media platforms. The dependency on user-generated content has increased considerably in the last few years. With a platform to share your views, customers are getting more vocal about their likes and dislikes, causing a direct impact on purchase behavior. 92% Read more…

The Age of Customer Advocacy Marketing
by Natasha Ambavle | June 30, 2021 | Advocate Marketing, Customer Advocacy, Customer Advocacy Platform

Ever bought a product or service because it was hyped on social media? Or it came strongly recommended by online friends? You probably answered ‘Yes’ and so did 70% of customers that believe consumer opinions and 90% that rely on friends’ recommendations, according to recent research by HubSpot. If you ask marketing and social media experts today, ‘What is marketing? Read more…