Use Loyalty Marketing to Capture Consent-based First-Party Data

by Natasha Ambavle |
Collecting First-Party Data While Reinforcing Customer Loyalty

Every brand wants to create an individualized experience for its consumers that increases customer engagement and retention, which is only possible with good data. But, with the global movement toward privacy and empowering consumers, so they have control of their data and how it’s used, the question becomes how can organizations acquire relevant, accurate data … Read more

Automotive Customer loyalty program

Can you hear that? It’s the fundamental shift in how consumers are now buying cars. In response to the pandemic, consumers were quick to steer their car shopping online. Frost & Sullivan report that for automakers 72 percent of customer interactions are digital and dealerships are now often the last stop. Test drives are increasingly … Read more

Offers And Promotions Management

Annex Cloud is proud to be part of Forrester’s Now Tech: Promotions and Offer Management Providers, Q3 2021 report. Annex Cloud’s sophisticated Promotions and Offer Management functionality is powered by our Rewards and Incentive Engine. This engine provides marketers with a flexible platform to create attractive incentives that can be used within or without a … Read more

Brands investing time and effort in advocacy marketing in the current time are experiencing gains

The sheer potential of word-of-mouth marketing makes advocacy marketing highly important for any brand focused on devising a solid customer acquisition strategy. Brands investing time and effort in advocacy marketing in the current time are experiencing gains on multiple fronts. From new customer acquisition and enhanced revenue generation to brand building and more, advocacy marketing … Read more

First-party Data Have Over Third-party

With third-party cookies going away, first-party data, the data you collect through your loyalty program, is your golden ticket to successful acquisition and retention. Here are some ways first-party data helps you deliver the experience your customers’ desire: Increased Relevance First-party data takes the guesswork out of determining who your audience is since it’s collected … Read more

Customer Acquisition Programs

Everything a brand and its marketing machine does, ultimately, is to entice and impress the customer. Understandably, customer acquisition is the prime focus of many companies and brands globally. Only when you have acquired customers can you invest in customer retention strategies that help you to foster brand advocates in the long run. Increasing your … Read more

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