Why It’s Imperative to Combine Engagement & Loyalty—From Browser to Advocate

Building loyal customers who are advocates for your brand will continue to grow your company’s bottom line for years. The key is to use your loyalty program to engage and inspire your customers to share their experiences across your ecosystem and in social media. Read through the journey below for the proof points you can’t ignore.   Browsers will become buyers through: Read more…

How to Generate Loyalty and Conversions with Social Media Contests
by Grace Miller | April 25, 2018 | Contests, Customer Loyalty

A good customer loyalty program must be versatile. The traditional concept of rewards programs that are based on points for purchase has expanded to include a much larger marketing strategy. Now, programs may incorporate rewards for social media actions, promotional participation, and site engagement. Social media in particular has become a major source of consumer information within the last few Read more…

Social Contest Best Practices for 2017
by Grace Miller | January 19, 2017 | Advocate Marketing, Contests, Customer Engagement

Oprah Winfrey, perhaps the most successful TV host of all time, created a storm one day in 2004 when she gave away Pontiac cars to all 276 members of her audience. Unsurprisingly, her show saw unprecedented viewership. But it also pulled more than 140,000 visitors to Pontiac.com, a 600% increase in their regular daily traffic at that time. On top Read more...

A Few of Our Favorite User Generated Content Examples
by Sean Ogino | September 13, 2016 | Contests, Customer Engagement, User Generated Content, Visual Commerce

User Generated Content (UGC) like Visual Commerce, Questions and Answers, and Ratings and Reviews is definitely one of the most prioritized tactics in the current scheme of modern marketers. It is becoming more and more unavoidable due to the dazzling maze of social media and mobile phones. No wonder, many companies are putting their best foot forward to absolutely get it Read more...

The Top 12 Ways Companies Gave Back to Customers in 2015
by Grace Miller | December 22, 2015 | Contests, Customer Engagement, Customer Loyalty, Referral Marketing

The holidays are a time to give back and reflect on what went right (um, and wrong) this year. During this convivial time, we’d like to take a minute to appreciate the ways in which companies gave back to customers via brand advocacy and customer loyalty this year.  The reward of doing so isn’t just the warm feeling you get Read more…

Three Key Factors in Setting up Successful eCommerce Contests
by Grace Miller | October 28, 2015 | Contests, Facebook, Pinterest

Contests are a great way to promote your social commerce and customer loyalty programs. Whether your contests are on your site, offline, or on any of the popular social media networks, their success is primarily dependent upon two things: planning and marketing. In this article I will cover planning: incentives, contest platforms, and the information you need to collect. In the next article I will discuss tried and tested ways to market your contests.